Continuing education quiz.
ABA Aba (ä`bä), city (1991 est. pop. 264,000), SE Nigeria. It is an important regional market, a road and rail hub, and a manufacturing center for cement, textiles, pharmaceuticals, processed palm oil, shoes, plastics, soap, and beer. Bank Marketing provides continuing education continuing education: see adult education.
or adult education
Any form of learning provided for adults. In the U.S. the University of Wisconsin was the first academic institution to offer such programs (1904). credit to members who hold the CFMP CFMP Certified Financial Marketing Professional
CFMP Come Find Me Pumps (polite version) designation. The following quiz reflects the content of this magazine. The quiz has been pro-approved by the ICB ICB Integrated Conference Bridge (Nortel)
ICB International Competitive Bidding (international procurement)
ICB Individual Case Basis
ICB Istituto di Chimica Biomolecolare (Italian) for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.
To take the quiz, please go to www.aba.com/icbcertifications and click on the Members Only button on the left-hand side left-hand side n → izquierda
left-hand side left n → linke Seite f
left-hand side n → lato or of the page. After you log in, select "Continuing Education Online Quiz" from the "Member Services Options" menu. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contact ICB's Continuing Education Manager at email@example.com.
by Dave Reim
1. A good prospect for free or heavily discounted remote deposit service is
 A loyal business that has been with the bank for many years.
 A high-volume business that will save money for the bank through discontinued courier fees.
 A prospect whose business is desirable to the bank.
 An existing customer who has unusually large account balances.
2. The best approach for cross-selling in connection with remote capture is:
 Using data obtained through RDC RDC Republique Democratique du Congo (French)
RDC Rez de Chaussee (French: Ground Floor)
RDC Red Deer College
RDC Remote Desktop Connection (Microsoft)
RDC Rowan Companies, Inc to target prospect for other services.
 Develop a direct marketing campaign just for RDC clients.
 Making in-person business calls to client back offices.
 Maintain telephone contact with RDC customers.
All About 'Smarketing'
by Jack Hubbard Jack Hubbard (born February 6, 1886) was an American football player. He was elected to the College Football Hall of Fame in 1966.
3. The most valuable thing that marketers can do to help salespeople sales·peo·ple
Persons who are employed to sell merchandise in a store or in a designated territory. on a particular campaign is to provide:
 A strong advertising backup.
 A resources guide explaining the campaign.
 Background information on the bank.
 Actionable information.
4. An effective "leave behind" for business customers is:
A set of testimonials from other customers in the same line of business.
 A publication listing the advantages of using the bank.
A brochure explaining the bank's brand and business philosophy,
Educational material of general interest to business people.
Back to Basics
by Lee Wetherington
5. The reason for monitoring the websites where most of your visitors come from is so you can:
 Adjust the meta-tag values accordingly.
 Learn how to adjust your website ads.
 Develop a profile of your website visitors.
 Check if any phishing Pronounced "fishing," it is a scam to steal valuable information such as credit card and social security numbers, user IDs and passwords. Also known as "brand spoofing," an official-looking e-mail is sent to potential victims pretending to be from their ISP, bank or retail establishment. attacks are taking place.
6. A visitor to your banks' website ideally should be able to find what they are looking for Looking for
In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. within the following number of mouse clicks:
Starbucks Vs. Dunkin' Donuts Sources:
Dunkin' Donuts is an international coffee and donut retailer founded in 1950 in Quincy, Massachusetts, U.S. by William Rosenberg. Corporate Profile
by Rebecca Marek and Nick Miller
7. Creating a customer experience involves all of the following activities EXCEPT for:
 Designing and staging even the smallest details.
 Treating all customers the same.
 Rehearsing employees to ensure that they perform their roles.
 Managing details of the process daily.
8. The point where most banks fall short in their development of customer experience is:
 Developing strategy.
 Targeting the right customer segment.
Executing, measuring and adjusting.
 Choreographing customer interactions.
Living with Anti-Spam Rules
by Kristine M, Becker
9. Once an e-mail marketer obtains the consent of the recipient to receive marketing messages, the sender does NOT have to provide:
A valid physical address of the sender.
 A clear notice of the opportunity to opt-out.
 A clear identification that the message is an advertisement.
 A functioning opt-out mechanism.
10. If an e-mail marketer has an established business relationship with a recipient and the marketer wishes to send a commercial message to the recipient, the sender:
 Need only provide a valid postal address for itself.
 Need only provide a clear identification that the message is an advertisement.
 Must comply with all four of the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003) A U.S. statute effective January 1, 2004 that allows spammers to be fined up to $6 million. Act's requirements.
 Does not need to comply with any of the CAN-SPAM Act's four e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. requirements.