Continuing education quiz.

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ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

To take the quiz, please go to www.aba.com/icbcertifications and click on the Members Only button on the left-hand side of the page. After you log in, select "Continuing Education Online Quiz" from the "Member Services Options" menu. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contact ICB's Continuing Education Manager at [e-mail].

Don't Let the Revolution Slip by by Ray Davis and Alan Shrader

1. With respect to revolutions, the best advice for community banks is to:

[] Start them.

[] Take advantage of them.

[] Foster them.

[] Avoid their impact.

2. As president and CEO, Davis sees one of his business responsibilities as:

[] Being involved with marketing.

[] Setting the right tone.

[] Looking for key trends.

[] Determining the strategy.

3. At Umpqua bank, the responsibility of searching for trends is assigned to:

[] Everybody.

[] Upper management. [] Marketing.

[] Frontline employees.

Six Sigma: A New Path to Perfection by Peter Carlivati

4. Improved quality as a result of Six Sigma efforts have all of the following benefits EXCEPT for:

[] Higher brand recognition

[] Better customer satisfaction.

[] Reduced costs.

[] Improved profitability.

5. To date, Six Sigma has been used mostly in large banks. This is because:

[] The process is irrelevant to regional and community banks.

[] Banks need a certain asset size before cost-effective results can be obtained.

[] Community banks are less interested in quality management.

[] Large banks are more likely to have the staff expertise and time to generate the needed data.

First Decide Who You Are by John Gumas

6. To create a powerful brand, bank marketers must:

[] Develop an iron-clad positioning statement.

[] Incorporate every aspect of their marketing process into its development.

[] Create graphics that truly draw attention and "push the envelope"

[] Generate advertising that truly differentiates the bank from its competitors.

7. After Presidio Bank identified its target customer and its brand, the marketing agency then:

[] Figured out what media would be used to reach the target audience.

[] Decided what spokesman would best exemplify the brand.

[] Figured out what message would resonate best with the target audience.

[] Created the bank's visual image and communications platform.

Fundamentals: Site Unseen by Steve Reider

8. Even when a site appears to meet the optimal requirements, be sure to:

[] Obtain a survey and other qualifying documents.

[] Continue looking for alternative locations.

[] Option the property as quickly as possible.

[] Consult first with a real estate broker.

9. When looking for a new branch site, it is almost always quicker and more cost effective to:

[] Build a new facility on raw land.

[] Share the building with another type of business.

[] Renovate an existing branch.

[] Build a facility larger than needed, then rent the excess space.

10. If you absolutely cannot find an optimal site, consider:

[] An alternative market.

[] A temporary office.

[] revision of your expansion plan.

[] A downsized version of your minimum needs.