Continuing education quiz.

ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

To take the quiz, please go to www.eba.com/icbcertifications and click on either the Online Quiz link of the MemService/Directory button on the left. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contact ICB's Continuing Education Manager at [e-mail].

Where's the Incentive? by Janet Bigham Bernstel

1. The best way to increase employee engagement in a promotion or marketing campaign is to:

[] Draft a list of instructions outlining what each employee is expected to do.

[] Involve the employees who are expected to execute the campaign in the campaign planning.

[] Offer financial incentives or prizes to the employees who are expected to participate.

2. Any method you dream up to engage employees in a campaign is beneficial as long as it attracts their attention and gets them excited.

[] True.

[] False.

Tapping the Untapped by Warren Brown

3. In order to identify underserved customers, you must first:

[] Examine what the competition is doing.

[] Develop some new financial products,

[] Learn more about your customers.

[] Initiate a direct-mail program,

4. Knowing vast amounts of information about your customers" lifestyles, decision-making and finances is worthless unless you can shape that information into:

[] An effective sales proposition.

[] A highly visible advertising promotion.

[] An effective marketing campaign,

[] An effective direct-mail campaign.

5. The best way to draw in the unbanked is through education and training.

[] True.

[] False.

Creative Banking: An Oxymoron? by Tom Letourneau

6. if you want to be a creative bank, you need:

[] A president open to new ideas and original thoughts, especially in the areas of business development marketing.

[] Extensive use of focus groups, quality circles and semiformal breakfasts and lunches to draw out ideas from the team.

[] A marketing department that is an incubator for fresh ideas.

[] All of the above.

7. According to a recent survey, which of the following business strategies resulted in the best financial performance among sampled banks:

[] Low cost.

[] Customer-centric.

[] Innovative.

Finding Your New 'Look' by Cynthia Grow

8. The most important element of signage is:

[] Size.

[] Consistency.

[] Lettering size.

[] Coloring.

9. Colors for a bank's branch interior should be selected based on:

[] The bank's identity.

[] The bank's mission and market position.

[] All of the above

[] How the bank wants to be perceived by customers.

[] How the bank differentiates itself.

10. The use of plasma screens and TV monitors as a marketing tool in the bank lobby is vastly overrated.

[] True.

[] False.