Continuing education quiz.

ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

To take the quiz, please go to www.aba.com/icbcertifications and click on either the Online Quiz link of the MemService/Directory button on the left. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contact ICB's Continuing Education Manager at [e-mail].

The Power of the Purse. by Janet Bigham Bernstel

1. An effective approach to selling financial services to women is:

[ ] To offer something free. [ ] To offer to solve a lot of the customer's problems. [ ] To provide a wealth of facts and figures backing up the sales pitch.

2. To reach women, a crucial first step is to assign a woman financial adviser to female customers.

[ ] True. [ ] False.

3. The factor that female customers consider as most important when talking with a financial adviser is:

[ ] Being told what to do--rather than merely being given advice. [ ] The gender of the adviser. [ ] The chemistry between customer and adviser.

When Marketing Is a No-No by Robert Flowers Sr. and Travis Morrissey

4. The most effective way to inform existing customers about an overdraft privilege is through:

[ ] Lobby displays. [ ] Statement stuffers. [ ] Targeted direct mail

5. When informing your customers about overdraft privilege, you cannot say that the service: [ ] Can be used to finance vacations and shopping trips [ ] Is a way that the bank stands behind the customer. [ ] Works easily and transparently. [ ] Creates a safety net.

A Measure of Success by Jack Hubbard

6. One goal of the sales tracking system is to ensure that bankers do not post sales activities without:

[ ] Passing on the secrets of their success. [ ] Seeing some corresponding results. [ ] Receiving credit for these activities.

7. The electronic referral system makes it impossible for referrals to fall through the cracks.

[ ] True. [ ] False.

Ahead of the Yield Curve by L. Biff Motley

8. The "gap" is

[ ] The difference between bank assets and liabilities. [ ] The difference between bank floating-rate assets and liabilities [ ] The difference between what the bank will earn if interest rates rise and what it will lose if interest rates fall.

9. All responsible banks automatically strive to eliminate the gap.

[ ] True. [ ] False.

10. One recommended approach to dealing with rate-sensitive customers is:

[ ] Always provide better interest rates than your competitors. [ ] Act on the assumption that the number of rate shoppers is small enough that you can safely ignore them. [ ] Develop differentiated products that identify and isolate rate shoppers.