Continuing education quiz.

ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pro-approved by the ICB for 1.8 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

To take the quiz, please go to www.aba.com/icbcertifications and click on either the Online Quiz link of the MemService/Directory button on the left. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contact ICB's Continuing Education Manager at [e-mail].

Here's the Plan
bj Janet Bingham Bernstel

1. According to John Owens, director of financial services for the Fort
Lauderdale office of RMS McGladrey Inc., on average most community
banks spend less than 30 minutes a month discussing strategy.

[] True.   [] False.

2. According to Mary Baker, the first step in the four-step strategic
process to bring an organization back in focus is:

[] Collect and analyze data.

[] Create a planning group comprised of the board of directors and
senior management.

[] Implementation.

[] Accountability.

You'll Flip Over This
by Tom Brown and Don Wood

3. According to Brown and Wood, the purpose of sales training is to
teach a skill that the bank deems to be of value.

[] True.   [] False.

4. You should take advantage of the power of emotional connections
when coaching salespeople.

[] True.   [] False.

Electrifying News
by Tanja Lian Sablosky

5. When creating content for an e-newsletter, it's best:

[] To emphasize promotions and sales pitches.

[] To mix unbiased news with direct sales pitches.

[] To focus on objective information that is of practical use to the
reader.

6. One thing that every e-newsletter should have is a clear "call to
action."

[] True.   [] False.

TV's 30-Second Challenge
by Walt Albro

7. Television advertising is a particularly suitable medium for
promoting:

[] Products.   [] Brand or image.   [] Services.

8. To get the best value for the dollars you spend on TV
production, the wisest approach is to:

[] Take advantage of bank employees as on-camera talent.

[] Always use videotape rather than film.

[] Seek the highest production values available within your budget.

Analyzing Market Potential
by David T. Polk

9. The most efficient way to increase bank revenue is to:

[] Increase advertising.                 [] Offer financial incentives
                                            to bank employees.

[] Grew sales with existing customers.   [] Lower interest rates on
                                            deposit products.

10. Measuring "share of wallet" is especially important for banks that:

[] Emphasize good customer service.   [] Compete with many other banks.

[] Serve a narrow niche market.       [] Position themselves as total
                                         financial institutions.