Continuing education quiz.

ABA Bank Marketing provides centinuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit, The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

To take the quiz, please go to www.aba.com/icbcertifications and click on either the Online Quiz link of the MemService/Directory button on the left. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contact ICB's Continuing Education Manager at [e-mail].

"Mariachi Music to the Ears"
by Jane Bigham Bernstel

1. The Hispanic community could prove to be a bank marketer's
   dream given their reputation for:

   [] Trusting bankers  [] Decisiveness  [] Loyalty  [] Strong work
                                                        ethic

2. Jorge Reynardus, president and founder of Reynardus and Moy
   Advertising, claims Hispanics are drastically under
   served when it comes to:

   [] Mortgages and credit cards       [] Mortgages and savings accounts
   [] Credit cards and checking        [] Credit cards and savings
      accounts                            accounts

"Think Your Job is Tough?"
by Richard Koonce

3. International Bank of Chicago was established in 1992 in Chicago's
   low-income and ethnically mixed communities
   in response to growing concerns over:

   [] Lack of business                  [] Predatory lending
      financial services
   [] Lack of consumer financial        [] Lack of affordable
      services                             paycheck-cashing services

4. According to Robert Klamp, president and CEO of International Bank
   of Chicago, banks can promote their value to the community by:

   [] Hiring local residents to work in the bank branch
   [] Providing extra low rates on business loans
   [] Constructing new buildings for its branches

5. According to Klamp, in order for an inner-city bank to build a retail
   and business customer base, it must develop strong ties with the city
   government in order to tap into various subcommunities to find retail
   and commercial business prospects

   [] True                              [] False

"Building Brand Equity"
by Paul Diesel

6. Paul Diesel says that the lifeblood of a commercial bank is its:

   [] spread   [] commercial loans  [] brand image  [] product line

7. Interest expense and interest income are not the two largest income
   and expense items the bank has.

   [] True                              [] False

"The Direct Mail Envelope"
by Sally Moren

8. One of the ground rules of gaining reader response is to:

   [] Create an envelope teaser that doesn't sound like a sales pitch
   [] Use an envelope that is of high-quality paper stock
   [] Use a brightly colored paper for the envelope
   [] Always use a list purchased from a list broker

9. Blind envelopes (these devoid of copy other than return address)
   create for recipients a sense of mystery.

   [] True                              [] False

10. Direct mail envelope copy should convey:

   [] The brand's identity   [] Not only relevance, but also relatedness
                                to a customer's needs
   [] A reader focus         [] All of the above