Continued Signs of Life On MARS: MARS Advertising Name Lands On New Headquarters Building.SOUTHFIELD Southfield, city (1990 pop. 75,728), Oakland co., SE Mich., a suburb of Detroit, on the Rouge River; laid out 1817, inc. as a city 1958. There are electronics research, meat-processing, and printing facilities, and manufactures include plastic, metal, rubber, and , Mich. -- With the installation of an eye-catching eye-catch·ing adj. Visually attractive: an eye-catching dress. eye , new sign bearing its name and logo, MARS Advertising officially staked claim to its new home at 25200 Telegraph Road Telegraph Road may refer to: In streets:
tr.v. af·fixed, af·fix·ing, af·fix·es 1. To secure to something; attach: affix a label to a package. 2. to the top of the former Giffels building, now headquarters to MARS Advertising. "We couldn't be more pleased to see our name on the building that we have called home for over one year now," said Ken Barnett, MARS Advertising chief operating officer/chief culture officer. "It's akin to putting the finishing touch on a work of art. After nearly a year of ongoing renovation and remodeling remodeling /re·mod·el·ing/ (re-mod´el-ing) reorganization or renovation of an old structure. bone remodeling , we now have a spectacular work space to call our own, and we're very proud to have our name on the door." The 190,000-square-foot building, located on the east side of Telegraph telegraph, term originally applied to any device or system for distant communication by means of visible or audible signals, now commonly restricted to electrically operated devices. Attempts at long-distance communication date back thousands of years (see signaling). just north of Ten Mile Road, houses 250 of the company's 330 employees. MARS occupies roughly 76,000 square feet on the building's top two floors. MARS, one of Michigan's largest privately held advertising agencies, also has offices in more than a dozen cities throughout the nation. MARS Advertising moved to the building in November 2005 following an extensive fire in February 2004 that destroyed its former headquarters, also in Southfield. Just days after the fire, without missing a beat, the company resumed operations in a temporary office space on Southfield Road, in Southfield, where it continued to operate until moving to its new home at the Telegraph Road location in June 2005. About MARS Advertising MARS Advertising is a leading national retail consumer marketing agency that specializes in providing insights-based promotional planning and execution for retailers and marketers of consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and and services. MARS has been servicing clients with a focus on improved results for over 33 years. www.marsusa.com |
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