Continued Economic Downturn Slows Online Ad Spending: Down 17.1 Percent for the First Three Quarters of 2001; Ebay Inc. Takes Online Spending Lead from General Motors Corp.Business Editors & Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Writers NEW YORK--(BUSINESS WIRE)--Dec. 13, 2001 Online ad spending dropped 17.1 percent for the first three quarters of 2001 compared to the same time period in 2000(a), according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the latest figures from CMRi, the Internet division of CMR CMR Crude mortality rate, see there , a leading provider of strategic advertising and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales information. CMRi estimates that Internet ad spending for the first three quarters of 2001 totaled $2.1 billion. Auction site parent company Ebay (eBay, Inc., San Jose, CA, www.ebay.com) The major auction service on the Web. eBay popularized the concept of buying and selling online, and both individuals and commercial enterprises list items for sale. Inc. led Internet spending with $35.7 million for the first three quarters of 2001. Recurring re·cur intr.v. re·curred, re·cur·ring, re·curs 1. To happen, come up, or show up again or repeatedly. 2. To return to one's attention or memory. 3. To return in thought or discourse. online spending leader General Motors Corp. fell slightly behind Ebay Inc. at $35.5 million. "As many look to the holiday season to alleviate Alleviate To make something easier to be endured. Mentioned in: Kinesiology, Applied the slowdown For articles with similar titles, see Slow Down (disambiguation). A slowdown is an industrial action in which employees perform their duties but seek to reduce productivity or efficiency in their performance of these duties. in online activity, we may see a bright spot in spending post-holiday, especially as more and more traditional companies move their ad campaigns to the Internet," said David Peeler, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CMR. "In order to overcome some of the cuts in ad budgets that most (online) advertisers felt this year, companies are carefully utilizing online targeting capabilities to effectively market brands to appropriate end users. As companies take advantage of this tactic, the advertising industry is hopeful of seeing a steady increase of dollars budgeted for Internet ad campaigns in the new year." TOP ONLINE REVENUE BY WEB SITE FIRST THREE QUARTERS 2001 --------------------------------------------------------------------- YAHOO $284,363,625 --------------------------------------------------------------------- AOL.COM $252,630,839 --------------------------------------------------------------------- EXCITE $118,195,570 --------------------------------------------------------------------- LYCOS $86,341,416 --------------------------------------------------------------------- NETSCAPE $79,103,793 --------------------------------------------------------------------- ALTAVISTA $66,606,230 --------------------------------------------------------------------- WEBCRAWLER $51,006,160 --------------------------------------------------------------------- ESPN.COM $34,755,251 --------------------------------------------------------------------- MSN $27,284,477 --------------------------------------------------------------------- WEATHER.COM $26,245,144 --------------------------------------------------------------------- Source: CMRi's AdNetTrackUS TOP ONLINE AD SPENDING BY COMPANY FIRST THREE QUARTERS 2001 --------------------------------------------------------------------- EBAY INC. $35,731,219 --------------------------------------------------------------------- GENERAL MOTORS CORP. $35,520,684 --------------------------------------------------------------------- PROVIDIAN CORP. $23,581,190 --------------------------------------------------------------------- AMAZON.COM INC. $22,884,132 --------------------------------------------------------------------- CLASSMATES ONLINE INC. $21,831,884 --------------------------------------------------------------------- BARNES & NOBLE INC. $21,595,465 --------------------------------------------------------------------- AOL TIME WARNER INC. $19,242,581 --------------------------------------------------------------------- JP MORGAN CHASE & CO. $18,011,060 --------------------------------------------------------------------- BANK ONE CORP. $17,295,526 --------------------------------------------------------------------- VIVENDI UNIVERSAL SA $15,963,171 --------------------------------------------------------------------- Source: CMRi's AdNetTrackUS TOP ONLINE AD SPENDING BY INDUSTRY CLASS FIRST THREE QUARTERS 2001 --------------------------------------------------------------------- RETAIL $432,553,803 --------------------------------------------------------------------- MEDIA & ADVERTISING $363,323,644 --------------------------------------------------------------------- FINANCIAL $260,633,494 --------------------------------------------------------------------- LOCAL SERVICES & AMUSEMENTS $200,131,636 --------------------------------------------------------------------- COMPUTERS & SOFTWARE $194,720,418 --------------------------------------------------------------------- PUBLIC TRANSPORTATION, HOTELS & RESORTS $103,007,919 --------------------------------------------------------------------- AUTOMOTIVE, AUTOMOTIVE ACCESS & EQUIP $89,671,013 --------------------------------------------------------------------- GOVERNMENT & ORGANIZATIONS $62,844,864 --------------------------------------------------------------------- TELECOMMUNICATIONS $61,724,212 --------------------------------------------------------------------- INSURANCE & REAL ESTATE $56,221,210 --------------------------------------------------------------------- Source: CMRi's AdNetTrackUS Web site revenues continued to be dominated dom·i·nate v. dom·i·nat·ed, dom·i·nat·ing, dom·i·nates v.tr. 1. To control, govern, or rule by superior authority or power: by Yahoo in the first three quarters of 2001 totaling $284.4 million. However, compared to the same timeframe in 2000, Yahoo revenues decreased 8.6 percent from $311.2 million. Also topping the Web site revenue list were AOL.com America Online's Internet domain address. When sending e-mail to an AOL subscriber via the Internet, the aol.com is the last part of the address; for example: jjones@aol.com. and Excite, which garnered $252.6 million and $118.2 million, respectively. About CMR CMR, a Taylor Nelson Sofres Taylor Nelson Sofres (TNS) is a global market research group, active in over 70 countries and employing 14,000 people. TNS conducts custom research business in key industry sectors, including Healthcare, Automotive, Technology, Finance, Consumer as well as Polling and Social. company, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and maintains sales locations in major markets throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . For further information, visit http://www.cmr.com. Through its network of offices in more than 50 countries, Taylor Nelson Sofres provides marketing information services See Information Systems. to leading national and multi-national companies operating in over 80 countries. It is ranked as the fourth largest marketing information group in the world. Further information on Taylor Nelson Sofres is available from the corporate Web site: http://www.tnsofres.com. This release and prior releases are available on the CMR Web site at www.cmr.com. (a) Figures are based on CMRi's AdNetTrackUS Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. expenditure database. EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : First Three Quarters 2001 Advertising Spending By Industry Category available upon request. |
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