Continental lines carry Hornby's profit hopes.Trainset maker Hornby is still on track to "broadly" meet profits hopes after deals in Europe cut its dependence on the UK market. The company, which ends its financial year in March, said UK pre-Christmas trading had been more difficult than previous years, but the European market's reaction to its recently acquired Continental brands had been excellent. Since December 2004, Hornby has owned stakes in the Electron, Jouef, Rivarossi, Lima and Arnold toy makers which operate in Spain, Italy, France and Germany. Hornby said UK sales of Scalextric racing sets and Hornby trainsets had been depressed, but trade in accessories such as individual model locomotives or track extensions had performed well, indicating the robust nature of the market. The company hopes by targeting the European collectors' market it will permanently reduce its dependence on the UK. It is also in the process of transferring production of the Italian Lima group ranges to China to increase profits growth. Last week, it launched new digital ranges at the London Toy Fair, including a digital control system. The business also has an exclusive licence to market racing products based on the A1 Grand Prix Grand Prix n. pl. Grand Prix Any of several competitive international road races for sports cars of specific engine size over an exacting, usually risky course. , which it said should become an important contributor to future sales. The business was established in 1907 by Frank Hornby Frank Hornby (15 May 1863 – 21 September 1936) was an English inventor, businessman and politician. He was a visionary in toy development and manufacture and produced three of the most popular lines of toys in the twentieth century: Meccano, Hornby Model Railways and Dinky under the name "Mechanics Made Easy", which later became Meccano. It produced educational toys What is an educational toy? ''' Toys, and educational toys, are typically built for and used by children. One could make the argument that an educational toy is actually any toy. Most children are constantly interacting with and learning about the world. for children and in 1920 moved into model trains. It now employs 133 people at its head office in Margate, Kent, with a small number of staff in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Spain, Italy and France. In China, the company has some 3,000 workers at its manufacturing plant. |
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