Continental Vista Broadcasting Group Announces the Advent of AdBlox Communications; IPTV Company to Open In-House Ad Agency.THE WOODLANDS, Texas -- Continental Vista Broadcasting Group Inc. is building on its position as a major player in the business world. Continental Vista, the holding company for WhiteBlox and iSEEnetworks, today announced the addition of AdBlox Communications, an industry specific advertising firm, to its suite of offerings. Now, in addition to the IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. solutions and content aggregator An organization that combines information such as news, sports scores, weather forecasts and reference materials from various sources and makes it available to its customers. See customer aggregator. strategies already offered by the company, a full service marketing, advertising, and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency will be at the fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. of their clients. "It's a rather bold move on our part," said Greg Demetriades, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Continental Vista. "To bring research, creation, design, positioning, public relations, and production all in-house is an exciting undertaking. WhiteBlox and iSEEnetworks will benefit from this in-house agency. We may continue to collaborate with outside agencies on a per project basis, but as technology leaders we know our business better than anyone and plan to use that expertise to make AdBlox a definitive agency in the IPTV space." Demetriades also announced four new hires to support the firm. "AdBlox Communications' primary focus will be making WhiteBlox and iSEEnetworks the first choice IPTV solution for content delivery and interactive advertising," stated Jane Lenz, who will lead the new unit. Lenz spent the last 18 years as President of Triangle Marketing Services, where she launched several international products upon their entry into the U.S. marketplace, such as Sotami Screens and BIBKO. She joined Continental Vista in February as SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul of Marketing, and is now taking the department to a stand alone agency. AdBlox Communications is one of few in-house agencies in U.S. corporations and will offer a comprehensive set of advertising and public relations services. The name of the agency is in perfect alignment with the WhiteBlox branding, adding another of the 'Blox' to the overall set of features available from the company. Demetriades closed by saying he is very excited about the new addition and believes the sky is the limit. About Continental Vista Continental Vista Broadcasting Group, Inc. creates interactive broadband video solutions for content providers in any industry, including sports, radio, television, film, music, education and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. . Through Continental Vista's global networks, clients broadcast live and on-demand content while taking advantage of unprecedented opportunities for revenue generation and interactivity. Continental Vista Broadcasting Group, Inc. is based in The Woodlands, TX, with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles, Orlando, Minneapolis, Milwaukee and Mexico City. For more information, please visit www.whiteblox.com, or www.iseetv.tv. |
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