Continental General Tire revives ''Sooner or Later'' theme; Willie Nelson sings in commercials.AKRON, Ohio--(BUSINESS WIRE)--Feb. 14, 1995--Sooner or later, you knew it would be back. Beginning this month, consumers across the country will be reacquainted with the longtime long·time adj. Having existed or persisted for a long time: a longtime friend; a longtime resident of Detroit. longtime Adjective General Tire The General Tire and Rubber Company is an American manufacturer of tires for motor vehicles. General Tire was founded in 1915 in Akron, Ohio by William F. O'Neil. In 1943 General Tire branched out from its core business by purchasing the Yankee Network and the radio stations slogan, ``Sooner or later you'll own Generals.'' The revival is part of Continental General Tire's 1995 advertising campaign, which was presented to dealers at the company's annual business conference last month. The new campaign features country superstar Willie Nelson Willie Nelson (born Willie Hugh Nelson, April 30, 1933) is an American entertainer and songwriter, born and raised in Abbott, Texas. He reached his greatest fame during the so-called "outlaw country" movement of the 1970s. singing a ``Generalized'' version of his hit song, ``On The Road Again,'' which is paired with his version of the ``Sooner or Later'' tagline. ``Choosing to bring back the `Sooner or Later' slogan was not difficult,'' says Joseph J. McCarthy, Continental General Tire's senior vice president of sales and marketing. ``Our market research indicated that today, nearly 25 years after the slogan was originally introduced, it still holds a lot of equity. The jingle and lyrics lyrics npl [of song] → paroles fpl lyrics lyric npl [of song] → Text m are easily recognized and remain popular.'' In all, three television commercials were developed and will air nationally through November on most of the major networks and ESPN ESPN Entertainment and Sports Programming Network . Numerous radio spots were also produced. Continental General Tire Inc., a major supplier to the original equipment and replacement markets, is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Continental AG of Germany, the fourth largest tire manufacturer in the world. CONTACT: Continental General Tire Inc., Akron Ed Kalail, 216/798-3194 |
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