Continental Choice Care, Inc. Announces 1st Internet Investment - Acquires Interest in Little Universe, LLC.Business Editors LIVINGSTON Livingston, family of American statesmen, diplomats, and jurists. Robert R. Livingston (1654–1728) Robert R. Livingston, 1654–1728, b. , N.J.--(BUSINESS WIRE)--April 26, 2000 Continental Choice Care, Inc. (CCCI CCCI Campus Crusade for Christ International CCCI Cebu Chamber of Commerce and Industry (Philippines) CCCI Central Criminal Court of Iraq CCCI Crossroads Christian Communications Inc. ) has completed an investment resulting in the acquisition of 25% of the equity in Little Universe (LU). This investment further reflects the Company's commitment to the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and advances its alliance with Alliant Al`li´ant n. 1. An ally; a confederate. Technologies (Alliant). CCCI and Alliant announced last month the formation of a strategic alliance as part of the foundation upon which CCCI would build its new Internet See Web 2.0 and Internet2. business. Alliant owns the remaining equity in LU. Little Universe is the first dot com dot com - com totally focused on the local community. LU is a web resource which allows people, business, civic and government organizations to interact with and participate in their communities. It ties municipal government, public safety, planning and zoning agencies, libraries, schools and other civic organizations to local merchants, clubs, sports teams, religious groups, baby sitting co-ops and residents. Each participant can have a community presence with virtually limitless space for targeted local content. "For the first time local businesses are provided with an economical way to establish a web presence totally focused on a local level" states Dominick A. Celentano, President of Little Universe. "Global presence is virtually meaningless to the main street retailer who sells to the local community and has only static media with which to advertise; namely local newspapers and yellow pages which are expensive and require third parties to place the merchant's message." Little Universe has been developed on the powerful and easy to use Flagship portal engine. Says Celentano, "If you can type a letter or create an invoice An itemized statement or written account of goods sent to a purchaser or consignee by a vendor that indicates the quantity and price of each piece of merchandise shipped. A consular invoice is one used in foreign trade. , you can establish and maintain a local web presence. Little Universe is the only web site capable of doing this." The Little Universe business model is a refreshing change from the typical web model. The Company believes it can generate real revenue and profits. It gives the local content providers access to the site for easy and frequent updating of content. Revenues are generated by selling advertising space ranging from single page sites through banner advertisements to the local community and in contiguous Adjacent or touching. Contrast with fragmentation. See contiguous file. communities. "We're very excited about Little Universe, its potential in the marketplace and its contribution to our goals for value creation through Internet activities," says Steven Trenk, President of CCCI. CCCI continues to pursue additional Internet opportunities and is extremely optimistic op·ti·mist n. 1. One who usually expects a favorable outcome. 2. A believer in philosophical optimism. op about the future of the Company and its ability to grow shareholder value in this dynamic Internet environment. This press release contains forward looking statements which involve numerous risks and uncertainties. The Company's actual results could differ materially from those anticipated in such forward looking statements as a result of certain factors, including those set forth in the Company's filings with the Securities and Exchange Commission. |
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