Continental Cablevision to Offer StarSight in California; Continental Becomes First Cable Company to Offer StarSight-Capable Advanced Analog Set-top Boxes.FREMONT, Calif.--(BUSINESS WIRE)---May 16, 1996--StarSight Telecast (Nasdaq:SGHT SGHT Stereophile Guide to Home Theater SGHT Single-Sided Grown Huffman Table ), the leader in electronic program guides (EPGs), today announced that Continental Cablevision will offer StarSight-capable advanced analog set-top boxes from Scientific-Atlanta to Continental's Western Region customers. Continental will be the first cable operator to offer StarSight on the Scientific-Atlanta 8600X advanced analog set-top box. Continental is the nation's third largest broadband telecommunications company See telecom company. serving more than 4.2 million customers in 20 states. The Western Region serves 911,000 customers in four western states and passes more than 2 million homes. "StarSight's easy-to-use program guide significantly enhances the value of our programming services, a necessity in today's competitive environment," said James H. (Trey) Smith, Continental's Western Region senior vice president. "The StarSight product, combined with the capabilities of the 8600X, will provide us with a powerful marketing tool, which we believe will quickly become a popular addition to our service." "StarSight Telecast is very excited to be a part of Continental's deployment of the new advanced analog StarSight-equipped set-top boxes to its Western Region customers," said Brian Klosterman, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of StarSight Telecast. "Part of being the electronic program guide market leader is forging the way for new technology that meets the needs of our partners and customers. StarSight is proud to be one of the first to deliver to the marketplace EPG (Electronic Program Guide) An online listing of TV or other programs. Periodically, EPGs are downloaded into set-top boxes so that viewers can preview offerings by time or category and set reminders. software that is downloadable to set-top boxes." Continental will initially deploy set-top boxes equipped with StarSight features under Continental's brand name "SmartGuide" starting in June to customers in Stockton, Fresno and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . In July, set-top boxes will be deployed in cable systems serving Palm Desert, Corona and Cypress. Starting in 1997, the full StarSight EPG product will be introduced and offered as an upgrade service. Continental customers using the StarSight-capable 8600X set-top boxes will receive on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. television program listings, program information, including program title, plot summary, program length and rating, impulse pay-per-view and one-button VCR VCR: see videocassette recorder. VCR in full videocassette recorder Electromechanical device that records, stores on a videotape cassette, and plays back on a TV set recorded images and sound. recording capability. StarSight Telecast, Inc. is a publicly held company backed by strategic partners Viacom Inc., THOMSON multimedia S.A., Cox Communications Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television and telecommunications services in the United States. It is the third-largest[2] cable television provider in the United States, serving more than 6. , Inc., Tribune Company, Providence Journal Company and Time Warner, Inc. The company's stock is traded on the Nasdaq Stock Market Nasdaq stock market The first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies. under the symbol SGHT. -0- Note to Editors: StarSight Telecast, Inc. World Wide Web Site, http://www.starsight.com StarSight is a registered trademark of StarSight Telecast, Inc. Other product names used herein are for identification purposes only and may be trademarks of their respective companies. Except for the historical information contained herein, the matters discussed in this news release are forward looking statements that involve risks and uncertainties, including the timely availability and acceptance of new products, the impact of competitive products and pricing, the management of growth, and the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 1995. CONTACT: StarSight Telecast, Inc Ann L. McDougall, 510/657-9900 or The Market Relations Group Renee Dorrell, 415/354-4485 or Continental Cablevision Susan Ritchie, 310/647-5715 |
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