Printer Friendly
The Free Library
14,634,800 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Continental Airlines flies onto the Internet.


HOUSTON--(BUSINESS WIRE)--March 26, 1996--Continental Airlines Tuesday launched Phase One of its Internet Web site, flycontinental.com, providing travelers with information and entertainment pertaining per·tain  
intr.v. per·tained, per·tain·ing, per·tains
1. To have reference; relate: evidence that pertains to the accident.

2.
 to every stage of flight, as well as a section devoted entirely to members of the OnePass frequent flyer program This article is about airline frequent flyer programs. For the TV movie, see Frequent Flyer (film).

A frequent flyer program (FFP) is a service offered by many airlines to reward customer loyalty.
.

Continental plans to enhance its Web site to include on-line ticketing by years end.

"Our focus is to use this new medium to benefit our customers, not just to create a billboard on the Net for Continental," said Bonnie bon·ny also bon·nie  
adj. bon·ni·er, bon·ni·est Scots
1. Physically attractive or appealing; pretty.

2. Excellent.
 Reitz, Continental's Vice President Marketing and Sales. "We want our customers to come to our Web site with high expectations, and we want to fulfill our promise with interaction, value, simplicity and even a little travel adventure."

Continental's Home Page on the World Wide Web offers four paths to an extensive well of information about the airline and travel. The Home Page features a clickable clickable adj (COMPUT) → cliqueable

clickable adjcliccabile 
 graphic, divided into quadrants that lead to sections of the site entitled OnLine Travel Planner, Enjoying Your Flight, Flying the Net and 62 Years of Flight.

The first quadrant, OnLine Travel Planner, offers Continental's flight schedules, route map and reservations information, including instructions on electronic ticketing.

This section of the site also offers advice for children traveling alone and describes Continentals numerous consumer programs, such as senior citizen discount offers, the QUICKPAK small-package shipping service and Continental Vacations packages. The airline plans to offer on-line ticketing, and car and hotel reservation capabilities in this quadrant by the end of 1996.

The second quadrant of flycontinental.com, Enjoying Your Flight, focuses on the in-flight experience, including scheduled movies and meals, inflight communications, ideas for entertaining children while traveling and numerous other items designed to enhance the travel experience.

Travelers can learn about Continental's fleet, the flight crew, traveling checklists, and play aviation games and brainteasers in Flying the Net, the third quadrant.

The fourth quadrant, 62 Years of Flight, offers corporate information, including a history of the airline, a photo library of advertising throughout the years and an area containing corporate announcements. This section also includes a text and audio message from Gordon Bethune Gordon M. Bethune (born August 1941) is the chairman of the board of Aloha Airgroup, parent company of Aloha Airlines. He was CEO of Continental Airlines from 1994 until his retirement at the end of 2004. From 1996 on, he also served as chairman of the board at that airline. , Continental's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , and will feature audio messages from other Continental executives in the future.

Graphical and textual information on Continental's sponsorships in its hub cities Hub (Urdu: حب ) city is located in Hub Tehsil of Lasbela District in Balochistan, Pakistan. See also
  • Crestview, FL, a city in Northwest Florida
  • Mount Pleasant, Utah, a city located near the exact center of Utah.
, such as Cleveland's Rock & Roll Hall of Fame, and the Continental Airlines Arena in the Meadowlands, New Jersey, also are included in this quadrant.

An entire section of Continental's Web site is devoted to OnePass members, enabling the airline's frequent flyers frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons  to track their mileage on-line, discover new opportunities for redeeming reward travel and send e-mail to the Elite desk. Web crawlers who aren't already OnePass members will find an on-line instant enrollment form in this section of Continental's Web site.

Continental's Web site was developed in conjunction with EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country.  and New York-based OnRamp, Inc.

For more information, see Continentals Internet domain at http://www.flycontinental.com.

CONTACT: Continental Airlines

Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , 713/834-5080
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Mar 26, 1996
Words:493
Previous Article:Applebee's picks UtiliCorp as its national energy supplier.
Next Article:PARACELSIAN ISSUED FIRST U.S. PATENT.
Topics:



Related Articles
Flexibility a hallmark of Continental's service. (Continental Airlines Inc.)(Hospitality)
Travel hot tips.(Executive Travel)(Brief Article)
FREQUENT FLYER PROGRAM NEWS.
FREQUENT FLYER PROGRAM NEWS.
FREQUENT FLYER PROGRAM NEWS.
FREQUENT FLYER PROGRAM NEWS.
Continental Airlines.(Company News)(Brief Article)
Airline News - North America.
Airline Finance News - North America.
Company Watch - Continental Airlines.

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles