Continental Airlines appoints HA-LO as promotional consultant; Growth remains strong for HA-LO and its industry.CHICAGO--(BUSINESS WIRE)--August 22, 1996--HA-LO Industries (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on , NM:HALO), the nation's leading distributor of specialty and premium advertising products, announced today that HA-LO Sports has been appointed by Houston-based Continental Airlines (NYSE NYSE See: New York Stock Exchange : CAI (1) (Computer-Assisted Instruction) Same as CBT. (2) See CA. CAI - Computer-Aided Instruction .B) to provide marketing, promotional and advertising consultation for the airline's sports events, entertainment and cause-related marketing. HA-LO will target event marketing opportunities for the airline, negotiate sponsorship agreements, and assist in the management and implementation of Continental's worldwide event marketing activities. "This relationship will enable Continental Airlines to continue to utilize event marketing as a strategic tool to achieve our business objectives, while also providing us with greater resources to maximize our sponsorship investments," Eric Kleiman, Continental's senior manager of promotions and product development, said. "Our alliance with Continental Airlines reflects our continuing strategy to align HA-LO with rapidly growing companies, while expanding our marketing presence," Lou Weisbach, HA-LO's president and chief executive officer, said. "We are excited about working with Continental and the potential for growth it brings to HA-LO," he said. "Sales growth for HA-LO in the first half of 1996 was approximately 30 percent, more than double the 14.8 percent increase in sales recently reported for the promotional products industry as a whole for all of 1995," Weisbach commented. "Based on our 1996 performance to date, we are comfortable with current Wall Street projections for the full year," Weisbach concluded. Continental Airlines focuses the majority of its event marketing activity in its hub markets -- Houston, Cleveland and Newark. Currently, Continental Airlines sponsors the Continental Airlines Arena, Houston Astros “Astros” redirects here. For other uses, see Astros (disambiguation). The Houston Astros are a Major League Baseball team based in Houston, Texas. The team is in the Central Division of the National League. , Cleveland Indians  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , The Rock and Roll Hall of Fame The Rock and Roll Hall of Fame and Museum is a museum in Cleveland, Ohio, United States, dedicated to recording the history of some of the best-known and most influential artists, producers, and other people who have in some major way influenced the music industry, particularly in , The Houston
Symphony The Houston Symphony Orchestra is a professional orchestra based in Houston, Texas. Since 1966, it has performed at the Jesse H. Jones Hall for the Performing Arts in downtown Houston. and other events. In addition, Continental aggressively
pursues opportunities in key secondary markets across the country.
CONTACT: HA-LO Industries, Inc. Michael Nemlich, 847/588-6707 or Continental Airlines David Messing, 713/834-5080 or Porter, Le Vay & Rose, Inc., New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Stephen Davis, 212/564-4700 |
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