ContextualNet Partners with ContextWeb to Create Tremor Network, Real-Time Contextual Advertising Technology Combined with Cutting-Edge Rich Media Creative Formats.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Agreement Enables Tremor tremor /trem·or/ (trem´er) an involuntary trembling or quivering. action tremor rhythmic, oscillatory, involuntary movements of the outstretched upper limb; it may also affect the voice and Network to Deliver Best-of-Breed Contextual Advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. Solution to Clients ContextualNet, an Internet marketing See Internet advertising. company that provides online advertisers with innovative branding and direct response solutions, today announced at AD:TECH New York (booth #336) a partnership agreement with ContextWeb, Inc. to license the company's real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. and high precision contextual advertising technology, ContextAd. ContextualNet's newly created ad network, Tremor Network, will incorporate ContextAd's real-time contextual advertising technology in conjunction with expanding rich media ad formats to provide clients with best-of-breed Internet marketing solutions for optimizing response rates and return on investment. "ContextualNet's Tremor Network is pleased to be partnering with ContextWeb to offer to our clients only the best in online advertising solutions," said Jason Glickman, vice president of business development of ContextualNet. "Today's marketers and advertisers are under increasing pressure to achieve maximum ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). and performance in their respective campaigns. We understand this need and this latest agreement with ContextWeb will help ensure our continued success in creating the most effective Internet marketing campaigns for our clients." ContextAd analyzes Web page content to deliver, with unprecedented accuracy, the most contextually relevant advertisements available in as little as 20 milliseconds. ContextAd uses both categories and keywords for analysis and matching, ensuring four to six times greater likelihood that advertisements will be clicked thus increasing the potential for more efficient cost per acquisition. Advertisers have the ability to choose from more than 20 top level categories and more than 325 sub categories under which their advertisements will appear and can purchase multiple keywords within a category. The end result is a highly-targeted advertising campaign guaranteed to increase sales and customer acquisitions. "ContextualNet has a deep domain knowledge of the contextual advertising space and prides itself on aligning a·lign v. a·ligned, a·lign·ing, a·ligns v.tr. 1. To arrange in a line or so as to be parallel: align the tops of a row of pictures; aligned the car with the curb. itself with solution providers that help create successful campaigns for many of the country's largest online advertisers," said Anand Subramanian, chief executive officer of ContextWeb. "By licensing ContextAd, the Tremor Network will be offering to its clients the only real-time and fully automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. solution in the marketplace known to increase click throughs on average of four to six times. When combined with interactive rich media formats, ContextAd targeting represents a significant competitive advantage for both Tremor Network and their online advertising clients." About ContextualNet ContextualNet is an Internet marketing company that provides online advertisers with innovative branding and direct response solutions. Tremor Network, the company's groundbreaking rich media network, dramatically enhances standard banner campaigns with expanding interactive capabilities and real-time contextual targeting. ContextualNet has offices in New York and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . For more information, visit www.contextualnet.com. About ContextWeb ContextWeb, Inc. provides high precision, real time contextual advertising solutions guaranteed to maximize the results and impact of online advertising. ContextWeb's patent-pending ContextAd is the industry's only real-time and fully automated solution that can serve contextually relevant advertisements to the most motivated mo·ti·vate tr.v. mo·ti·vat·ed, mo·ti·vat·ing, mo·ti·vates To provide with an incentive; move to action; impel. mo potential customer in as little as 20 milliseconds. ContextAd uses both content and keywords for analysis and matching, delivering unprecedented accuracy, dramatically extending audience reach and significantly increasing sales conversion rates. Additional information on ContextWeb can be found at www.contextweb.com. |
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