ContextWeb Offers Contextually Targeted Graphical Ads with CPM Pricing; Offering Reach, Quality Content and Competitive Pricing, Advertisers Embrace New Offering.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- ContextWeb, a leading provider of high-precision, real-time contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. solutions, today announced the availability of contextually targeted graphical advertisements with CPM pricing. The offering is an addition to the Company's existing text-based ads sold on a cost per click. ContextWeb piloted the graphical advertisements in the spring, using the real-time contextual targeting ability of ContextAd to place the ads on pages with relevant content. All rich media formats and third-party serving are accepted. The program is already in use by leading advertisers such as Delta Airlines, Tickle and Vonage. Graphical ads are running across ContextWeb's network of publishers including publishers such as AccuWeather, Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. , ConsumerREVIEW.com, Parenthood.com and StockHouse.com. "We can deliver reach and content adjacency at a competitive price point," said Adrian Funnell, associate media director of Agency.com, a leading online advertising agency. "If we buy 'Finance' or 'Travel', we are assured the advertiser's message will run next to related, relevant content. There is no spillage." "Our graphical ads offer marketers a powerful contextual solution to promote their brands, while providing them with the same real-time targeting capabilities, performance and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). as our text ads. We believe that contextual is a key targeting tool for all types of advertising. ContextWeb wants to be agnostic to creatives and pricing models used for messaging by advertisers," said Anand Subramanian, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ContextWeb. ContextWeb's real-time, patent pending technology ContextAd serves contextually relevant advertisements to the most motivated potential customer in as little as 20 milliseconds. ContextAd uses both content and keywords for analysis and matching, delivering unprecedented accuracy, lifting click through rates Click Through Rates The percent of individuals viewing a Web page who click on a specific banner ad appearing on the page. Notes: Overall click-through rates have declined substantially since the early days of electronic commerce on the Web. an average of four to six times for typical banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. . About ContextWeb Based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , ContextWeb provides high-precision, real-time contextual advertising solutions guaranteed to maximize the results and impact of online advertising. ContextWeb's patent-pending ContextAd is the industry's only real-time and fully automated solution that can serve contextually relevant advertisements to the most motivated potential customer in as little as 20 milliseconds. ContextAd uses both categories and keywords for analysis and matching, delivering unprecedented accuracy, dramatically extending audience reach and significantly increasing sales conversion rates. Additional information on ContextWeb can be found at www.contextweb.com |
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