ContextWeb, Inc. Appoints Engineering Development Leader John Pavley as Chief Technology Officer.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Industry Veteran Brings Yahoo! Search Marketing See Overture. and DoubleClick Experience to Company ContextWeb, Inc., a leading provider of high-precision, real-time contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. solutions, announced today the addition of John Pavley as chief technology officer. Building on his more than 15 years of experience in design, development and maintenance of B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business and B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. applications and services, Mr. Pavley will lead ContextWeb in technical research, engineering development and design activities. Mr. Pavley joins the company at a time when it is experiencing high growth. He will serve a critical role in developing the next generation of ContextWeb's breakthrough contextual advertising solutions as contextual becomes the leading force that enables advertisers to capitalize on the dramatic online advertising growth forecasted for the next five years. With a deep knowledge of internet-related technologies, Mr. Pavley will oversee all technological aspects of the company, including examining and developing emerging technologies to direct the way for future growth. Prior to joining ContextWeb, Mr. Pavley was the vice president of business systems engineering for Yahoo! Search Marketing, where he was responsible for building user interfaces, reporting systems, data pipelines and optimization applications. While at Yahoo!, Mr. Pavley also led the final stage of a project to integrate a Seibeld CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. solution with advertiser and partner applications to secure millions of dollars in sales opportunities. In addition to his experience at Yahoo!, Mr. Pavley was the vice president of ad management engineering at DoubleClick where he was responsible for creating the technical and business strategy for DoubleClick's Ad Management business focusing on acquisitions and new product development. Mr. Pavley also held positions at Bitlocker, Flashpoint, Claris (Apple Computer), Apple Computer, Object Media and Letraset GDS GDS Global Distribution System GDS Google Desktop Search (Google) GDS Goodie Domain Service (Vienna University of Technology, Austria) GDS Guards . He has been instrumental in the creation of six issued utility patents in the software components and product user interfaces industries. He earned his B.A. from Rutgers University. "John's DoubleClick and Yahoo! background and extensive technology expertise is a major asset to ContextWeb. We are thrilled to have him join the company and continue to help drive it to future success," said Anand Subramanian, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ContextWeb. "His insight into emerging technologies will prove invaluable as ContextWeb continues to evolve into a next-generation contextual advertising leader. His joining the team enables the company to innovate additional products it is poised to launch in the near term." About ContextWeb Based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , ContextWeb provides high-precision, real-time contextual advertising solutions guaranteed to maximize the results and impact of online advertising. ContextWeb's patent-pending ContextAd is the industry's only real-time and fully automated solution that can serve contextually relevant advertisements to the most motivated potential customer in as little as 20 milliseconds. ContextAd uses both categories and keywords for analysis and matching, delivering unprecedented accuracy, dramatically extending audience reach and significantly increasing sales conversion rates. Additional information on ContextWeb can be found at www.contextweb.com |
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