ContentArena Selects Kinecta Interact Infrastructure To Power Spains Largest Content Marketplace.

Business Editors/High Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Feb. 27, 2001

Marketplace Brings Together Leading Content Providers and

Publishers to Buy and Sell Content

Kinecta(TM) Corp., a global technology leader in content syndication and aggregation infrastructure solutions, today announced that ContentArena, a leading Spanish provider of integrated content solutions, has selected Kinecta Interact as the infrastructure to power its new content marketplace.

The new content marketplace is scheduled to launch in May 2001 and is expected to be the first of its kind in Europe. It will bring together hundreds of content providers and publishers who will be offering their content for syndication to ContentArena's entire subscriber base.

"We selected Kinecta Interact as the technology infrastructure for our new content marketplace because it provides us with the most powerful, flexible solution for handling hundreds and up to thousands of syndication relationships," said Frank Carmona, ContentArena CEO.

ContentArena is licensing the Kinecta Interact platform to aggregate and syndicate content from hundreds of content providers including the most prestigious national newspapers and audiovisual content producers. The technology allows them to format, categorize, and personalize content into relevant offers or content packages, which are then syndicated to ContentArena's network of subscriber clients.

"Kinecta Interact is the most robust infrastructure solution for the distribution and aggregation of content," said David Mathison, Kinecta Chairman and CEO.

"Already powering some of the world's largest content networks, including Reuters' New Media news service and Fidelity Investments's mutual fund network, Kinecta Interact is now central to ContentArena's marketplace in Spain. "In addition to using Kinecta Interact internally, ContentArena is also a Kinecta Reseller Partner. The company recommends Kinecta Interact to customers looking for a robust syndication solution to enable them to fully exploit business opportunities by extending their content management capabilities.

About Kinecta Interact

Kinecta helps businesses automatically deliver dynamic and relevant Web content designed to help drive commerce and build community on the Internet. Through the company's core platform, Kinecta Interact, companies can aggregate, package, integrate and deliver a breadth of content to extend their brand, establish new business relationships and increase revenues.

Kinecta Interact is based on the ICE (Information and Content Exchange) protocol, an XML-based communication standard, and enables companies to maintain control over the distribution and use of their content, while simplifying and streamlining the receipt and deployment of content for partners, suppliers, customers and employees.

About ContentArena

ContentArena is a leading Spanish company offering integrated content solutions. ContentArena provides its customers with the most advanced technological infrastructure and systems for content management and syndication. ContentArena also offers its clients personalized content packages syndicated from the most prestigious information sources. Target clients are content producers and companies developing Web sites for different purposes: general information, intranets, B2C sites, and B2B platforms, among others. As we believe in networking and partnerships as a key factor for success, ContentArena has established strong relationships with different players, including consulting firms and technology and services companies, to develop joint opportunities in the content solutions market.

For more information about the company, visit www.contentarena.com.

About Kinecta

Kinecta Corporation is the leading provider of syndication and aggregation infrastructure solutions designed to facilitate the movement, management and monetization of online content. The company s core technology, Kinecta Interact(TM), provides a robust, scalable infrastructure for the distribution and receipt of digital content. The new TrafficRegister(TM) service enables content providers for the first time to automatically measure the use of their content across their syndication networks.

Privately held Kinecta is based in San Francisco, California. Some current customers include Fidelity Investments(TM), FT.com, Jupiter Media Metrix (Nasdaq: JMXI), Office.com(TM), A Service From Winstar, Redherring.com and Reuters (Nasdaq: RTRSY).

Kinecta Interact was recently named a Seybold Hot Pick by the editors of the Seybold Report on Internet Publishing and is also a recipient of the prestigious Crossroads 2000 A-List Award. In addition, Kinecta was named by ComputerWorld magazine as one of its Top 100 Emerging Companies to Watch in 2001.

To learn more about how Kinecta can help your business generate new revenues and increase productivity through automated content distribution and delivery, visit the Web site at http://www.kinecta.com.

Note to Editors: Kinecta, Kinecta Interact and the Kinecta logo are trademarks of Kinecta Corporation. All other trademarks and registered trademarks are the property of their respective owners and are hereby acknowledged.