Content Management Is the Next Internet Gold Rush, Says Interwoven CEO on IT Radio Network.Business Editors & High-Tech Writers LOS ANGELES--(BUSINESS WIRE)--March 2, 2000 In a recent interview with the newly launched eBusiness audio Webzine IT Radio Network, Martin Brauns, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Interwoven in·ter·weave v. in·ter·wove , in·ter·wo·ven , inter·weav·ing, inter·weaves v.tr. 1. To weave together. 2. To blend together; intermix. v.intr. (Nasdaq:IWOV), a leading content management software provider, discussed the growing need for content management applications with IT Radio Network host Marc Holland. "One of the biggest unforeseen problems facing many eBusiness enterprises is how to manage the massive volume of Web content," said Holland. "I invited Martin on the show to help our listeners get a handle on this complex problem." For many corporations, it is still a manual process with lots of shouting back and forth across cubical cu·bi·cal adj. 1. Cubic. 2. Of or relating to volume. cu  bi·cal·ly adv. walls.
"Today," said Brauns, "things like price changes, press releases and other critical material need to flow through an approval routing process inside the corporation. That's where Interwoven comes in." "The typical Web site contains hundreds of thousands of files," said Holland. "And the need to organize work and communications flow is critical. To compete today in the digital age, companies better have a strong application in place." Many companies, including E*Trade (Nasdaq:EGRP EGRP E*Trade Group, Inc. (stock abbreviation, AMEX) ), eBay (Nasdaq:EBAY), General Electric (NYSE NYSE See: New York Stock Exchange :GE), Ask Jeeves (Nasdaq:ASKJ), Petopia.com, LookSmart (Nasdaq:LOOK) and Alta Vista, have turned to Interwoven. Brauns seems most proud of his relationship with Cisco (Nasdaq:CSCO CSCO Cisco Systems Incorporated (stock symbol) CSCO Chief Supply Chain Officer ). "Cisco has 13 million files under management with our TeamSite product," said Brauns. "They use TeamSite to connect over 2,000 different contributors across the enterprise, and empower knowledgeable workers to contribute content into the system." During the interview, Brauns also discussed the future. "Web content will actually become more and more the centerpiece, the core corporate asset. Content will not only feed the Web per se, but you'll see content pushed into palm pilots, cell phones and pagers. Content is the driver," said Brauns. To hear the complete interview, visit www.ITRadioNetwork.com. About IT Radio Network IT Radio Network is an online audio business magazine that features a daily dose of tech trends, company spotlights and one-on-one interviews with the very people reshaping the world of technology. The site is produced by Sky Radio, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of InterRep Information and Communication Services Inc., which produces radio programs for online magazines, a network of corporate Web sites, several major airline carriers and CEOLive.com. Also appearing on the IT Radio Network are Oracle (Nasdaq:ORCL ORCL Oracle (stock symbol) ), Red Hat (Nasdaq:RHAT), Sun Microsystems (Nasdaq:SUNW), Motorola (NYSE:MOT), Interwoven (Nasdaq:IWOV), Sprint PCS (NYSE:PCS), Forrester Research (Nasdaq:FORR), Meta Group (Nasdaq:METG), Gartner Group (NYSE:IT) and InformationWeek (NYSE:CTP CTP (cytidine triphosphate): see cytosine. (1) (Computer-To-Plate) The production of printing plates directly from the computer without requiring film as an intermediate step. ). Upcoming guests include Dell (Nasdaq:DELL), PSINet (Nasdaq:PSIX), PeopleSoft (Nasdaq:PSFT) and Corio. |
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