Content Gains Greatest Share of Time Spent Online in June, According to Online Publishers Association Internet Activity Index.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- The Online Publishers Association (OPA OPA: see Office of Price Administration. ) today released the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Activity Index (IAI IAI Infection And Immunity (journal) IAI International Alliance for Interoperability IAI Institut für Angewandte Informatik IAI Inter-American Institute for Global Change Research IAI International Association for Identification ) for June 2005. The data revealed that the Content category registered the largest gain in share of time spent online in June 2005 over May 2005. Share of time spent online on Content grew 2.5%, from 36.0% in May 2005 to 36.9% in June 2005, likely driven - at least in part - by summer vacation Summer vacation (also called summer holidays or summer break) is a vacation in the summertime between school years in which students are off for 3 months, depending on the country and district. planning based on increases in time spent at travel and weather-related Web sites. The ongoing popularity of online music entertainment also contributed, as did several high-profile news and sports events, such as the revelation of Deep Throat's identity, the French Open tennis tournament, and the U.S. Open The term U.S. Open is applied to "open" United States national championships in a particular sport, in which anybody, amateur or professional, American or non-American may compete. These include:
Search registered the greatest month-over-month decline on a percentage basis (-8.5%). Commerce also registered a significant month-over-month decline of 4.9%. The data also revealed similar trends in the May to June time period one year ago, with Commerce and Search experiencing month-over-month declines in share of time online, and Communications and Content experiencing gains. This important finding shows that consumer behavior is exhibiting a certain level of consistency and seasonality, as reflected in the IAI. A further analysis of year-over-year data shows that Commerce experienced the largest year-over-year gains in share of time spent online on a percentage point basis, up 1.8 percentage points from 15.7% in June 2004 to 17.5% in June 2005, followed by Content at +0.4 percentage points. Conversely con·verse 1 intr.v. con·versed, con·vers·ing, con·vers·es 1. To engage in a spoken exchange of thoughts, ideas, or feelings; talk. See Synonyms at speak. 2. , Communications dropped 2.0 percentage points, from 43.3% in June 2004 to 41.3% in June 2005, while Search remained relatively flat over that same time period. About the Internet Activity Index The Internet Activity Index divides and tracks Internet usage among four distinct activities - Content, Communications, Commerce and Search. The Index is based on the proprietary clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. database that underlies Nielsen//NetRatings' NetView service. Popular online offerings were divided into Communications, Commerce, Content, and Search segments based on an objective approach developed by both the OPA and Nielsen//NetRatings. Nielsen//NetRatings calculates usage metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. for each segment using the same algorithms The following is a list of the algorithms described in Wikipedia. See also the list of data structures, list of algorithm general topics and list of terms relating to algorithms and data structures. that are used for all NetView-based custom analytics offerings. The full results of the Internet Activity Index, along with historical data on a variety of metrics for each category, can be found at the Online Publishers Association Web site at www.online-publishers.org/iai. About the Online Publishers Association Founded in June 2001, the Online Publishers Association (OPA) is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 113.4 million visitors, or 70.4 percent of the total U.S. Internet audience (Source: comScore Media Metrix, December 2004 combined home/work/university data). For more information about the Online Publishers Association, visit www.online-publishers.org. This press release may be found at www.online-publishers.org |
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