Contemporary Media Resources is Appointed Exclusive Manager for Hispanopack, a Spanish-language Monthly Ride-Along Program.

NEW YORK--(BUSINESS WIRE)--July 9, 1996--Myron Gould, president of Contemporary Media Resources, a division of The Kleid Company, Inc. announced that the company has been appointed by JSA En Espanol, a division of JSA Publishing of Santa Monica, CA as its exclusive manager of Hispanopack, a national monthly ride-along program. This BPA audited program brings inserts, coupons, and product samples to 1.2 million Spanish speaking homes in the United States. JSA En Espanol will provide free translations services and will offer free advice and consulting in planning creative for Hispanopack participants.

"Hispanopack accompanies Hogarama and Mundo Deportivo magazines," explained Vincent J. Andaloro, director of Hispanopack, a program of the JSA En Espanol division of JSA Publishing. "Hogarama is distributed six times a year, bi-monthly, beginning with the January/February issue; Mundo Deportivo, during the six alternating months. Hispanopack accompanies every distribution, twelve times a year in 10 U.S. cities. Distribution is by alternate delivery-the magazine is accompanied by store coupons, FSI's, product samples, and inserts from national advertisers, all placed in an attractive poly bag that is affixed to the front doorknob of the recipients' homes."

Both magazines are written completely in Spanish and have a monthly circulation of 1.2 million, a total annual circulation of 14.4 million, and a projected pass-along annual readership of 50.4 million, making it the largest circulation in the U.S. among publications targeted to the Hispanic market.

Marcelino Miyares, Jr., president/publisher, JSA En Espanol division, JSA Publishing, described the audience for these stylized, full- color, family-oriented magazines, "Hogarama reaches the Hispanic homemaker with articles about fashion, beauty, health, parenting, and lifestyle issues. Mundo Deportivo reaches Hispanic males and is devoted to sports, recreation, work, and grooming issues."

"Studies show that, compared to the general population, the Hispanic market is under solicited by direct marketers at a rate almost 10 to 1," notes Gould. "Coupled with the fact this market has exceptional brand loyalty, Hispanopack offer excellent opportunities for traditional and nontraditional direct marketers alike. There is less competitive clutter with many opportunities for sampling, couponing, and inserting.

"These consumers are prolific readers of advertisements and materials. They are eager to learn how to use American products and services to enhance the home environment, support their family values, and supplement their Hispanic menu with American dishes," Gould advised. "They are interested in products and services that help them assimilate without shedding their cultural identity. We perceive this as an opportunity to offer products and services to a community eager to learn and not yet committed to brand."

Contemporary Media Resources/The Kleid Company, Inc. are pioneers and leaders in mailing list industry and database management. These direct marketing experts have 60 years of experience creating and managing mail plans for some of America's foremost companies. CMR is instrumental in developing multi-company strategic and marketing partnerships and in the creation of new forms of proprietary alternative direct marketing media programs. With a complex business network and substantial experience forming inter-company alliances, CMR is versed in addressing clients' marketing challenges and providing direct marketing solutions.

Contemporary Media Resources, a division of The Kleid Company, Inc., is located at 530 Fifth Avenue, 17th Floor, New York, New York 10036-5198, and Myron Gould, president, can be reached at 212-819-3480.

JSA En Espanol, a division of JSA Publishing, can be reached at 1658 10th Street, Santa Monica, CA 90404, and Vincent Andaloro, director of Hispanopack, can be reached at 310-399-9000, x159.

Editors Note: Artwork depicting the covers of Hogarama or Mundo Deportivo magazines is available as well as interviews with Mr. Gould, Mr. Andaloro, and Mr. Miyares - please call Loretta Schorr, Publicist, at 516/625-4405 or via fax [phone] or e-mail [e-mail].

CONTACT: Loretta Schorr

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