Contactology Streamlines Communications for Morehead-Cain Scholars Program.Country's premier scholarship program gathering valuable data, saving time, and reducing errors with Contactology email and survey functions DURHAM, N.C. -- Contactology, a provider of email marketing and online survey technologies, announced that the Morehead-Cain Scholars Program has incorporated its technology as an integral part of streamlined communications with applicants, current scholars, and alumni. Providing four-year undergraduate scholarships to the University of North Carolina at Chapel Hill The University of North Carolina at Chapel Hill is a public, coeducational, research university located in Chapel Hill, North Carolina, United States. Also known as The University of North Carolina, Carolina, North Carolina, or simply UNC , the Morehead-Cain Scholars Program is considered the premier scholarship program in the country. As such, it is essential that all communications reflect the very high standard for which the organization is known. The organization previously employed an inefficient combination of separate services: a listserv system, mail merge Printing customized form letters. A common feature of a word processor, it uses a letter and a name and address list. In the letter, Dear A: Thank you for ordering B from our C store..., A, B and C are merge points into which data are inserted from the list. email software, and an online subscription for forms and surveys. Without the ability to effectively collect data, manage contact lists, customize templates, and track click-thru behavior, Morehead-Cain was losing an invaluable opportunity to adjust campaigns depending on reader interest and drive subscribers to its web site. In addition, team members had to review email and survey responses and manually cut-and-paste requested data into updated scholar applications. "After researching comparable offerings, we found that Contactology provided the best variety of enterprise-level email capabilities and services for the cost," said Jennifer Bahus, Morehead-Cain Scholars Program communications manager. Morehead-Cain is unique in that they use Contactology cross-functionally to communicate with subscribers in a variety of ways. The communications team builds clean, simple templates for bi-monthly newsletters sent to thousands of program alumni and weekly notifications to current scholars. The selections team relies on Contactology to communicate with scholar applicants, notifying them of advancement and other status updates. "We want to know what our contacts are reading and what topics they are most interested in," said Bahus. "Contactology provides us with a level of reported data we did not have before. We're finding that readers are interested in learning about new program offerings and are clicking-thru to our web site most often for multimedia content. Moving forward, we can take these findings and adjust our campaigns to make sure we're addressing the most relevant issues." In addition, Contactology allows Morehead-Cain to integrate its email functions with unique survey capabilities in one easy-to-use web-based interface. Specifically, the selections team uses Contactology's survey capabilities to gather aggregate data on individual candidates from school counselors A school counselor is a counselor and educator who works in schools, and have historically been referred to as "guidance counselors" or "educational counselors," although "Professional School Counselor" is now the preferred term. and other administrators. As an individual response tool, survey forms are used to collect application updates and compile new information from candidates. Data can be exported into a spreadsheet, manipulated as necessary, and included in the student's application packet. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Bahus, "Contactology has made all of our communications processes much simpler. I am amazed a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. at the amount of valuable information we have easily gathered from our contacts. Contactology saves us a great deal of time, prevents user input error, and gets the most current information all in one place." About Morehead-Cain Scholars Program The Morehead-Cain Scholars Program is a unique, life-changing educational opportunity that combines a four-year undergraduate merit scholarship to the University of North Carolina at Chapel Hill with a lifelong challenge to make a difference in the world. The Program provides four summers of global travel and experiential ex·pe·ri·en·tial adj. Relating to or derived from experience. ex·pe  ri·en learning,
personal mentoring by experienced staff advisors and accomplished
Program Alumni, and a remarkable group of motivated Morehead-Cain peers.
In 1945, John Motley Morehead III For other persons of the same name, see John Morehead. John Motley Morehead III (November 3, 1870 – January 7, 1965) was a chemist whose work provided much of the foundation for the business of Union Carbide Corporation. signed an indenture An agreement declaring the benefits and obligations of two or more parties, often applicable in the context of Bankruptcy and bond trading. The term indenture primarily describes secured contracts and has several applications in U.S. law. creating the John Motley Morehead For other persons of the same name, see John Morehead. John Motley Morehead (4 July 1796 – 27 August 1866) was Whig governor of the U.S. state of North Carolina from 1841 to 1845. He is known as "the Father of Modern North Carolina. Foundation. The Morehead Scholarship Program was established in 1951. In 2007, the Morehead Foundation became the Morehead-Cain Foundation, following a $100 million gift from the Gordon and Mary Cain Mary D. Cain (born August 17, 1904) was a Mississippi newspaper editor and Democratic politician. A fiery and outspoken supporter of segregation and other conservative causes, she earned herself the nickname "Hacksaw Mary" [1]. Foundation. The Morehead-Cain Foundation supports and administers the Morehead-Cain Scholars Program. About Contactology Contactology is a complete communication tool that packages email, surveys and contact management into one application. Send email through our intuitive web-based interface or create and send with our industry-first solution, EasyCast. EasyCast utilizes standard desktop email applications such as Microsoft Outlook For the e-mail and news client bundled with certain versions of Microsoft Windows, see . Microsoft Outlook or Outlook (full name Microsoft Office Outlook to create e-mail campaigns while also providing the tracking and deliverability benefits of our web-based application See Web application. . In addition, Contactology provides developers with the means to integrate e-mail within their own applications and infrastructure via our extensive API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. . For more information, please visit www.contactology.com. To schedule a product demo, call us at 1-866-363-0670. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion