Contact centers, CRM and VoIP dominate relevant search results on Google.2,210,000,000 Relevant Search Results For Contact Center Services Further Evidence That The Industry IS Alive And Well Why Are Web sites Vitally Important? Because if you are not on the first page of the leading search engines, you don't don't 1. Contraction of do not. 2. Nonstandard Contraction of does not. n. A statement of what should not be done: a list of the dos and don'ts. exist. When people need to research anything or need to compare products and services or get complete information about any subject matter, the first thing they do is they log on to Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below). or Yahoo or MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). and check the search results. The fact is, most people do not go beyond the first page. It should be crystal clear that if you are not on the first page of the search engines in question, you simply do not exist. The Importance of Online Presence and Your Web site More and more, companies are realizing that in order to be perceived as industry leaders, they must be on the first page of the search engines. Furthermore, it is equally important to have a professionally prepared sophisticated Web site that would explain the company's core-competency, mission statement, and management vision. What is the Meaning of Your Web site? In today's new media, modern thinking, your Web site is what represents your company. One might even consider it your company's resume. Before you hire a candidate, you would, of course, like to see the resume of the candidate and then further question the information provided on the resume. By the same token In programming, a string of characters. For example, in the C expression #define MAXAMOUNT 50000, MAXAMOUNT is the token. See also token passing and authentication token. 1. , when you are looking to hire an outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. company or purchase a technology or service product, you also would like to read a resume of the company. In today's new media, that Web site acts as your company's resume. Your Web site is Your Business Card In the traditional way of introducing yourself, your company and your Web site, you used to exchange printed business cards. Although, this practice is still in existence, the business card can only serve as a vehicle to invite interested customers to go to your Web site to get more information about your company. Your Web site is the Raison d'Etre rai·son d'ê·tre n. pl. rai·sons d'être Reason or justification for existing. [French : raison, reason + de, of, for + être, to be. of your Company In today's highly competitive global marketing environment, your customers and prospects would like to have an idea of what your company stands for and what your products, services and quality items are before they make any purchasing decision. In today's high-technology world, no company can acquire technology without thinking about follow-up follow-up, n the process of monitoring the progress of a patient after a period of active treatment. follow-up subsequent. follow-up plan services. Your Web site gives you a chance to describe such services. Your Web site Can Be Your Differentiator Once again, as I have stated in many of these editorials, differentiation is the single most important factor that gives your prospects a reason to do business with you as opposed to your competition. Your Web site provides an excellent opportunity to clearly differentiate yourself from the competition by offering a clear and comprehensive "value proposition" of doing business with your company, which is something you need if you want to attract seriously prospects and customers. Your Web Site Can Be the Industry's Barometer of Success and Identity of Your Company Today, hardly any business is initiated without someone first looking at your Web site. If your Web site is poorly prepared, it creates a negative perception about your company. On the other hand, if your Web site is professionally prepared and is user-friendly user-friendly - Programmer-hostile. Generally used by hackers in a critical tone, to describe systems that hold the user's hand so obsessively that they make it painful for the more experienced and knowledgeable to get any work done. and offers high-quality educational content, then you are creating a positive perception that would help your prospects and your customers choose to conduct business with you. Once again, without dedicating the resources to create a professional Web site, you cannot expect seriously interested prospects. Your Web Site Can Be Your Positioning Statement In numerous editorials in the past, including, "Every Company Wants to be a Peacock peacock or peafowl, large bird of the genus Pavo, in the pheasant family, native to E Asia. There are two main species, the common (Pavo cristatus), and the Javanese (P. in the Land of Penguins, But Few of them Know How to Do It" (September September: see month. 2002 Customer Interaction Solutions, http://www.tmcnet.com/call-center/0902/0902po.htm), I clearly explain the reason and methodology that can help any company stand above the crowd by effective differentiation and positioning of their company and products. It is vitally important to include your Web site as part of your company's overall positioning statement. What Your Web Site Can't Do While your Web site can do many things for you and for your company, it can not, however, do everything. One of the more important aspects of marketing is branding. To the best of our knowledge, the most effective way to brand your company is to use print media and white papers and various other means of marketing through education in order to improve the branding of your product and services. Still, Integrated Marketing Remains Vitally Important As I have indicated in a number of editorials such as "The Golden Triangle Golden Triangle can refer to:
Contact Centers, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. and VoIP Continue to Dominate Relevant Search Results on Google for Example As you take a look at the attached ranking summary (Table 1, on page 1, obtained from Google August 23, 2007), you will notice the absolutely phenomenal relevant search results for our industry. You will see that few, if any, related industries can have higher relevant search results. As I stated in my May 2007 editorial titled, "The Industry is Alive and Well," the industry is, in fact, thriving thrive intr.v. thrived or throve , thrived or thriv·en , thriv·ing, thrives 1. To make steady progress; prosper. 2. ; otherwise such phenomenal relevant search results would be impossible to obtain. 50% Increase in Unique Visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. in Just Four Months As a direct result of contact center, CRM, and VoIP domination domination the relationship between animals and humans in which little consideration is given to the rights of the animals. The prevailing sentiment is one of proprietary domination. of the relevant search results, we are humbled hum·ble adj. hum·bler, hum·blest 1. Marked by meekness or modesty in behavior, attitude, or spirit; not arrogant or prideful. 2. to share with you that the Web traffic and the resulting page views of our Web site, TMCnet.com have grown immensely. We've we've Contraction of we have. we've have gone from 2,000,000 to 3,000,000 unique visitors per month and from 20,000,000 page views to 30,000,000 page views per month during the last four months. As always, I welcome your comments. Please email them to me at ntehrani@tmcnet.com. By: Nadji Tehrani Nadji Tehrani is an American businessman, the founder and CEO of Technology Marketing Corporation (TMC), which publishes magazines and runs conferences devoted to the business of telemarketing, a word on which Tehrani himself holds a registered trademark. , Founder, Chairman & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Editor-in-Chief, Technology Marketing Corporation [ILLUSTRATION OMITTED] Table 1 Goodgle[TM] Ranking Summary Search Term Ranking Relevant Search Results Contact Center Services #1 2,210,000,000 Contact Center News #3 1,920,000,000 Top 50 Contact Center #3 268,000,000 Virtual Contact Center #1 198,000,000 Call Center Market #1 185,000,000 Call Center Software #1 183,000,000 Call Center Training #1 151,000,000 IP Contact Center #9 139,000,000 Top 50 Call Center #1 115,000,000 Call Monitoring #1 105,000,000 Top 50 Service Agencies #1 85,200,000 VoIP Contact Center #1 65,900,000 CRM Solutions #8 63,300,000 Customer Interaction #1 59,500,000 Hosted Contact Center #1 52,800,000 Small Business VoIP #1 50,200,000 Web Based Help Desk #6 38,600,000 VoIP Call Center #2 34,800,000 Speech Technologies #2 32,600,000 Remote Call Monitoring #1 12,700,000 Call Center Recording #1 11,600,000 Call Center Furniture #1 10,500,000 Remote Call Analysis #2 9,900,000 Customer Interaction News #1 6,020,000 Workforce Optimization #1 1,810,000 Teleservices Buyers #1 812,000 Teleservices Outsourcing #1 676,000 Teleservices Agencies Outsourcing #2 655,000 |
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