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Contact Sports Signs Alexander ``Sasha'' Volkov; Contact Sports Sponsors Ukranian National Team; Contact Sports Sponsors NEBL's B.C. Kiev Team.


Business Editors

JERSEY CITY, N.J.--(BUSINESS WIRE)--April 29, 2002

Contact Sports, Inc., a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Alfa International Corp. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:TYBR), today announced that it has signed a four year consulting agreement with Olympic gold Olympic Gold is the official video game of the XXV Olympic Summer Games, hosted by Barcelona, Spain in 1992. It was released for the Sega consoles, Mega Drive/Genesis and Master System, and Sega's handheld, Game Gear.  medal winner and former starting forward for the NBA's Atlanta Hawks -- Alexander (Sasha) Volkov.

Volkov rose to international prominence as a starting power forward on the Soviet National Team that won the gold medal gold medal

traditional first prize. [Western Cult: Misc.]

See : Prize
 at the 1988 Seoul Olympics. He was the first Soviet athlete to play in the NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
 - starting for the Atlanta Hawks from 1989 through 1992. From 1993 through 1999 he played for several professional European teams. Mr. Volkov was the Minister of Sports of Ukraine from 1999 to 2000. He is presently a member of the Board of Directors of the Northern European Basketball League Noun 1. basketball league - a league of basketball teams
basketball team, five - a team that plays basketball

league, conference - an association of sports teams that organizes matches for its members
 (NEBL NEBL Nebulette
NEBL North European Basketball League
) which he helped to found, a Vice-President and board member of the Basketball Federation of Ukraine, and is the founder, co-owner and player for "B.C. Kiev" -- Basketball Club of Kiev -- a professional team that plays in the NEBL.

Mr. Volkov has been nominated to the governing Board Noun 1. governing board - a board that manages the affairs of an institution
board - a committee having supervisory powers; "the board has seven members"
 of the Federation Internationale de Basketball (FIBA FIBA Fédération Internationale de Basketball (International Basketball Federation)
FIBA Florida International Bankers Association
FIBA Fédération Internationale de Boxe Amateur
FIBA Financial Institution Benefit Association, Inc.
), an independent non-profit association founded in 1932 comprising 208 national basketball federations throughout the world and which is basketball's governing body Noun 1. governing body - the persons (or committees or departments etc.) who make up a body for the purpose of administering something; "he claims that the present administration is corrupt"; "the governance of an association is responsible to its members"; "he .

Mr. Volkov's agreement with Contact Sports contemplates his involvement in the company's marketing and sales efforts in the United States, Europe and the states of the former Soviet Union. Specifically Mr. Volkov will assist the company in securing the services of active NBA players to participate in Contact Sports advertising and marketing campaigns. He will also assist in the recruitment of local star players in Europe and Ukraine for Contact's marketing efforts in those markets.

Mr. Volkov will personally participate in these marketing campaigns as requested by Contact and he has agreed that Contact Sports will be the Official Sponsor for his team -- B.C. Kiev. Also, through Mr. Volkov's intercession intercession,
n a prayer in which a request is made on behalf of another person.
, Contact will be the Official Sponsor for the Ukranian National Team and is being considered for several other team and league sponsorships.

Mr. Volkov has also agreed to assist Contact in its sales and distribution efforts in Ukraine and Europe through personal introductions to the relevant sports apparel importers and marketers in these markets.

In addition to the sale of products to several NEBL teams, the ongoing television coverage, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  and media advertising resulting from the Official Sponsorship(s) will create tremendous exposure for Contact's products and brand.

Kye Giscombe, President of Contact Sports, said: "The next four years will represent a period of rapid growth for Contact Sports and we are delighted to have Sasha on our team. Sasha's wide-ranging network of friends and associates in the NBA, the NEBL, the European and Ukrainian basketball establishment and the sports apparel markets will prove invaluable to Contact's branding efforts."

Mr. Giscombe continued: "Ukraine alone has a population of 50 million people. The NEBL, of which Mr. Volkov is a co-founder, includes teams from Russia, Ukraine, Lithuania, Latvia, Belarus and other former Soviet republics. In many of these countries professional basketball is the most popular television program. These markets, which are underserved and emerging, represent an untapped growth opportunity for Contact to exploit -- and with Sasha on board we are perfectly positioned to do just that. A better spokesperson/consultant to help us implement our long term sales, marketing and distribution plans would be difficult to find."

Alex Volkov commented: "I am enormously impressed with the Contact management team -- and the quality and design of their products is certainly superior. I see a lot of basketball apparel, but Contact's designers have a great eye for design concepts, materials and functionality. They know basketball. The uniforms and clothes they did for both the Ukranian National Team and my B.C. Kiev team are spectacular. I enjoy working with them and I'm certain I can help bring Contact Sports to the level of recognition it so richly deserves."

Contact Sports is a designer, manufacturer and marketer of a unique line of fashion forward athletic apparel, sweat suits, street wear, tee shirts and outerwear. The design philosophy combines high-quality fabrics with a fashionable, edgy urban look and feel. A gym-to-street theme permeates the line. The Contact Brand embraces all sports where "contact" is involved.

Contact Sports is a wholly owned subsidiary of Alfa International Corp. (OTCBB:TYBR). To reach Alfa or Contact for a free brochure, or to discuss the Company or its prospects you can call 800/535-2532.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 29, 2002
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