Contact Sports Signs 4 NBA Stars and 3 Recording Artists as Spokespersons; Sports & Music Marketing Production Complete.Business/Entertainment Editors JERSEY CITY, N.J.--(BUSINESS WIRE)--Oct. 1, 2002 Contact Sports, Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Alfa International Corp., announced that it has completed the video and audio production of its forthcoming advertising & marketing campaign. Contact engaged Deerfield Productions to create, direct and produce several radio, television and print advertisements featuring the professional NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= basketball players and recording artists representing Contact: - Erick Dampier - starting center for the Golden State Warriors - Felipe Lopez - point guard for the Minnesota TimberWolves - Tierre Brown - point guard for the Houston Rockets - Erick Barkley - point guard with the San Antonio Spurs. - Prodigy (from Mobb Deep) - - Black Rob - all well known recording and Rap artists - Kay Slay - The production was filmed on location in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. over two days and in Deerfield's studios. Kye Giscombe, President of Contact Sports said, "The sales, marketing and promotional results from having these seven top personalities representing Contact Sports, and starring in our radio and television advertisements A television advertisement, advert or commercial is a form of advertising in which goods, services, organizations, ideas, etc. are promoted via the medium of television. , print ads and marketing pieces will be significant. Our target consumers will identify with these individuals and be favorably fa·vor·a·ble adj. 1. Advantageous; helpful: favorable winds. 2. Encouraging; propitious: a favorable diagnosis. 3. impressed. After wearing our athletic and street apparel during the production, all seven spokespersons enthusiastically requested Contact gear for their own personal and professional use. It was a great validation for our products from seven sophisticated consumers." Frank Drohan, Alfa's president said, "Contact needed only to complete production of this video/audio marketing piece before launching its aggressive sales and marketing effort in November of this year. The production resulted in performances exceeding our expectations. The television, radio and print advertisements ensuing en·sue intr.v. en·sued, en·su·ing, en·sues 1. To follow as a consequence or result. See Synonyms at follow. 2. To take place subsequently. from this production with the seven Contact spokespersons will strengthen and solidify so·lid·i·fy v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies v.tr. 1. To make solid, compact, or hard. 2. To make strong or united. v.intr. Contact's brand. Contact Sports, Inc. is a designer, manufacturer and marketer of a unique line of fashion forward athletic apparel, sweat suits, street wear, tee shirts and outerwear. The design philosophy combines high quality fabrics with a fashionable, edgy urban look and feel. A gym to street theme permeates the line. The Contact Brand embraces all sports where "contact" is involved. Contact Sports is a wholly owned subsidiary of Alfa International Corp. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB: TYBR). |
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