Consumers rank Big O Tires best.DENVER--(AutomotiveWire)--June 6, 1995--Big O Tires (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BIGO) ranked as Best Overall Replacement Tire in "Customer Satisfaction" for passenger vehicles and compact vans, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the fourth annual Replacement Tire Study recently completed by J.D. Power and Associates. A total 15 tire brands were ranked in the passenger vehicle category with Big O ranked at the top followed by Michelin Michelin in full Compagnie Générale des Etablissments Michelin Leading French manufacturer of tires and other rubber products. It was founded in 1888 by the Michelin brothers, André (1853–1931) and Édouard (1859–1940), to , Toyo and Uniroyal. Another five brands were grouped tightly around the industry average. These brands are Bridgestone, Dunlop, Firestone fire·stone n. 1. A flint or pyrite used to strike a fire. 2. A fire-resistant stone, such as certain sandstones. Noun 1. , Goodyear and Kelly-Springfield. Six brands performed below industry average and another 11 were not included in the passenger car ranking due to insufficient sample size. Customer satisfaction can be defined as the difference between the consumers' expectations and their actual experiences. The study explored issues of importance to consumers, tire manufacturers, retailers, and marketers, including safety/traction, problems encountered, retail experience, wearability/durability, quality of ride, style, traction Traction Definition Traction is the use of a pulling force to treat muscle and skeleton disorders. Purpose Traction is usually applied to the arms and legs, the neck, the backbone, or the pelvis. under special conditions, and price and selection. The leading reasons for consumers selecting Big O, according to the survey, were "past experience with the brand," and "service provided by the retailer." According to Steven Cloward, Big O Tires president, "The survey results are extremely gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. because we believe they reflect the high quality we have designed and built into each tire, as well as the unique training we provide our franchisees through an intensive five-week program in our fully operational training store." Additionally, 89 percent of those who purchased Big O Tires as replacements said they "definitely" or "probably" would purchase the same brand in the future, compared to the national loyalty-level of 37 percent. Added Cloward: "Since shoppers normally visit only two tire outlets and consider only two brands when they need replacements, it is incumbent upon us to have the right product, at the right price, at the best possibly trained dealers. We're fully committed (Law) committed to prison for trial, in distinction from being detained for examination. See also: Fully to that challenge." Big O Tires is the franchisor of Big O Tires stores, and sells tires, wheels and related products directly to 382 Big O dealers and company-owned retail stores in 18 states, as well as to licensees in Canada. CONTACT: Big O Tires, Denver Kelley O'Reilly, 303/790-2800 |
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