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Consumers on the Go Enjoy Hours of Fresh, DVD-Quality Video Content on Personal Media Players Powered By AMD Technology; PMPs Emerging as a ``Must-Have'' Consumer Device in 2006.


LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  -- AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips.  (NYSE NYSE

See: New York Stock Exchange
:AMD) today showcased a variety of AMD embedded processor-based personal media players (PMPs) that offer DVD-quality video, ease of use, and hours of video playback time on a single battery charge. PMPs are an innovative new category of small, portable electronics that may likely follow the path of MP3 players in becoming the next "must-have" mobile consumer technology.

PMP See point-to-multipoint and portable media player.

PMP - Portable Media Player
 designers are selecting AMD's Alchemy(TM) family of processors to power their products due to the processors' integrated functions, high performance and low-power consumption. The AMD Alchemy Au1200(TM) processor delivers technical advances that enable PMPs and other low-power digital media devices to provide a high-quality video experience for consumers. The processor's integrated media acceleration hardware and accompanying media player software allow consumers to quickly download a wide range of digital media content from DVRs, PCs or the Internet directly to their PMPs, without the need for file conversions or transcoding.

"Responding to PMP customer demands for ease-of-use and extended running time, designers have quickly adopted AMD embedded solutions to drive some of the hottest digital media offerings for 2006," said Iain Morris Iain 'Mutant Morris' Morris was born in Woking, UK. Until the summer of 2006, the endearingly mercurial comedian, writer and producer co-hosted a show on XFM with comedian Jimmy Carr. , senior vice president, Microprocessor Solutions Sector, AMD. "AMD is collaborating with the industry's leading electronics manufacturers to ensure that consumer demands for DVD-quality video on the go are met."

Among the new products showcased by AMD at CES 2006 are a range of PMPs based on AMD Alchemy processors:

--Humax PMP that supports DIRECTV 2Go - This device allows consumers to download and playback recorded TV content or digital video of choice directly from their DIRECTV set-top box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support. .

--Explorer by Node(TM) - Delivers interactive, location-dependent content via video and audio to consumers visiting monuments, artwork or sports venues.

--Digital Cube V43, V43 Navi and SK C&C Air+ - Offer 4.3 inch TFT LCD (Thin Film Transistor LCD) See LCD.  Touch screen and extended features including GPS receiver and Satellite TV compatibility.

--FOCE(TM) (F1-2510) by Erae Electronics - Provides consumers seamless, multiple formats for digital video and audio with TV Out and FM tuner/ FM transmitter A device that adapts an MP3 player or other portable audio source to a car's audio system via the FM radio. It retransmits the analog output of the headset jack as one of several FM channels, which is picked up by the car's antenna. Also called an "FM modulator.  functionality.

In addition to providing the processing power for the market's most innovative PMPs, AMD embedded technology also is showcased in a variety of digital consumer devices:

--Digital Photo Frame by Samsung - Supports a wide range of video and audio formats to store and display videos, images and audio recordings with PC and media center compatibility.

--Concierge(TM) by Springboard Retail Networks - This retail shopping terminal helps consumers locate product, monitor shopping lists and scan products.

--Geotic IP Set-top Box - Allows consumers to stream video content over Ethernet connection to their TVs, view multiple video formats and even play karaoke from this device.

The AMD Alchemy Au1200 processor has received certification for the following codecs The following is a list of codecs. Audio codecs
Non-compression formats
  • Audio Interchange File Format (AIFF, container format)
  • Resource Interchange File Format (RIFF, container format)
:

--DivX(R) Video codec (1) A hardware circuit that converts analog video (NTSC, PAL, SECAM) into digital code and vice versa. The term may refer to only the A/D and D/A conversion, or it may include the compression technique for further reducing the signal (definition #2 below). See codec.  (Portable Device Certification)

--Dolby(R) AC-3 Audio Codec (1) A hardware circuit that converts analog voice into PCM or ADPCM digital code and vice versa. The term may refer to only the A/D and D/A conversion, or it may include the compression technique for further reducing the signal (definition #2 below). See sampling and codec.  Certification

Demos of these AMD embedded processor-based devices can be experienced in AMD's booth, number 30374, at the Consumer Electronics Show in Las Vegas, Nevada.

About AMD

Advanced Micro Devices (NYSE:AMD) is a leading global provider of innovative microprocessor solutions for computing, communications and consumer electronics markets. Founded in 1969, AMD is dedicated to delivering superior computing solutions based on customer needs that empower users worldwide. For more information visit www.amd.com.

AMD, the AMD Arrow logo, Alchemy, Au1200 and combinations thereof, are trademarks of Advanced Micro Devices, Inc. in the U.S. and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 3, 2006
Words:576
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