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Consumers have Demonstrated That They are Willing to Pay More for Remedies That They Believe to be Efficient in Finland.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c52716) has announced the addition of the Euromonitor International report: Vitamins and Dietary Supplements Noun 1. dietary supplement - something added to complete a diet or to make up for a dietary deficiency
diet - a prescribed selection of foods

vitamin pill - a pill containing one or more vitamins; taken as a dietary supplement
 in Finland to their offering.

Our Vitamins and Dietary Supplements in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2010 illustrate how the market is set to change.

Product coverage: vitamins, dietary supplements, tonics and bottled nutritive nutritive /nu·tri·tive/ (noo´tri-tiv) nutritional.

nu·tri·tive
adj.
1. Of or relating to nutrition.

2. Nutritious; nourishing.
 drinks, child-specific vitamins and dietary supplements

Data coverage: market sizes (historic and forecasts), company shares, brand shares

Why buy this report?

- Get a detailed picture of the vitamins and dietary supplements industry

- Pinpoint growth sectors and trends and identify factors driving change

- Understand the competitive environment, the market's major players and leading brands

- Use five-year forecasts to assess how the market is predicted to develop

Topics Covered

OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 Healthcare - Finland: Market Insight

Executive Summary

Operating Environment In computing, an operating environment is the environment in which users run programs, whether in a command line interface, such as in MS-DOS or the Unix shell, or in a graphical user interface, such as in the Macintosh operating system.  

OTC Healthcare Sales

Definitions

OTC Healthcare - Finland: Local Company Profiles

Leiras OY - OTC Healthcare - Finland

Company Review

Production Capacity

Orion OYJ OYJ Julkinen Osakeyhtiö (Finnish: public limited company)  - OTC Healthcare - Finland

De-Merger Of Orion OYJ

Orion Pharma

Clear Market Leader In 2005

Production Capacity

Vitamins And Dietary Supplements - Finland: Sector Briefing

Sector Performance

Vitamins Performance

Dietary Supplements Performance

Summary

Well-developed OTC Healthcare in Finland continued to grow slowly in 2005 as a result of maturity. Slightly slower value growth was achieved in 2005, as compared to other years within the review period, owing to owing to
prep.
Because of; on account of: I couldn't attend, owing to illness.

owing to prepdebido a, por causa de 
 increased price competition from generics. The rate of prescription-only (Rx) to non prescription (OTC) switches was also slower in 2005.

Key factors to combat increased price competition and maturity have been innovation and segmentation. Product innovation in 2005 witnessed the launch of innovative product formats, such as Tiger Balm Tiger Balm is the trade name for a heat rub manufactured and distributed by Haw Par Healthcare in Singapore. It was originally developed in the 1870s by a herbalist, Aw Chu Kin, in Rangoon, Burma, who asked his sons Aw Boon Haw and Aw Boon Par on his deathbed to perfect the product.  Laastari, which is the first topical topical /top·i·cal/ (top´i-k'l) pertaining to a particular area, as a topical antiinfective applied to a certain area of the skin and affecting only the area to which it is applied.

top·i·cal
adj.
 analgesic analgesic (ăn'əljē`zĭk), any of a diverse group of drugs used to relieve pain. Analgesic drugs include the nonsteroidal anti-inflammatory drugs (NSAIDs) such as the salicylates, narcotic drugs such as morphine, and synthetic drugs  patch in Finland. Other examples include faster working and more efficient formulas as well as age- or gender specific products. Consumers have demonstrated that they are willing to pay more for remedies that they believe to be efficient and this has provided an alternative strategy to tightening margins.

For more information visit http://www.researchandmarkets.com/reports/c52716
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 27, 2007
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