Consumers and Workplaces Keeping PCs and Cellphones Longer, While the Self-Employed Replace Faster, According to Latest Large-Scale National Survey - Technology User Profile 2003 Annual Edition.Business Editors/High-Tech Writers ENCINITAS, Calif.--(BUSINESS WIRE)--Sept. 30, 2003 The average age of both home and workplace personal computers is growing, while the self-employed self-em·ployed adj. Earning one's livelihood directly from one's own trade or business rather than as an employee of another. self are replacing their personal computers faster than one year ago, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the recently released 2003 edition of Technology User Profile. "Home PC owners have been using their older PCs longer than ever," said Dan Ness, Principal Analyst with MetaFacts. "Nationwide, just less than half (49%) of U.S. home PCs were bought in the previous two years, where this was over six in ten (61.5%) only two years ago, in 2001. Also, while workplace PCs are still refreshed re·fresh v. re·freshed, re·fresh·ing, re·fresh·es v.tr. 1. To revive with or as if with rest, food, or drink; give new vigor or spirit to. 2. more often than in the home, this rate is dropping. In 2003 less than six in ten (57.6%) of workplace PCs were bought in the previous two years, where this age represented nearly two-thirds (65%) only two years ago, in 2001." MetaFacts further reported that the self-employed have increased their PC buying, with 63.4% of their PCs being two years old or newer, up markedly from 59.8% in 2002. In related MetaFacts Technology User Profile results released today, cellphone (CELLular telePHONE) The first ubiquitous wireless telephone. Originally analog, all new cellular systems are digital, which has enabled the cellphone to turn into a smartphone that has access to the Internet. buyers are replacing them at a slower rate. Where currently over six in ten (63.9%) cellphones were purchased in the prior two years, this is down from over two-thirds (70.5%) in 2002. The Technology User Profile study provides a detailed profile of how Americans use technology products such as computers, printers, digital cameras, the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , cellular phones, and others. The 2003 edition of the study includes results from 11,175 respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. , which makes it possible to leverage the service's database for sizing, demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. , segmentation, profiling, analysis, and custom surveying. About MetaFacts, Inc.: MetaFacts, Inc. is a full-service full-ser·vice adj. Associated with or offering complete service: full-service gasoline pumps; full-service banks. market research firm focusing exclusively on the technology industries. MetaFacts' Technology User Profile survey is the longest running, largest, and most comprehensive study of its kind, with over 19 years of continuous research. The detailed results are widely recognized as a primary marketing resource for companies providing consumer-oriented technology products and services, such as PCs, printers, mobile devices, and related services and products. More information on obtaining results from Technology User Profile can be obtained by visiting www.technologyuser.com or calling 760-635-4300. MetaFacts and Technology User Profile are registered trademarks and service marks of MetaFacts, Inc. |
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