Consumers Want More Local Content from Wireless Service Providers Says New Quarterly TNS Telecoms Research.JENKINTOWN, Pa. -- Demand for some "next gen" services such as video fall flat - traffic and weather win praises; Quarterly results show highest recorded levels of consumer wireless spending As consumers are presented with a host of next generation wireless services, interest in those services remains tepid tep·id adj. 1. Moderately warm; lukewarm. 2. Lacking in emotional warmth or enthusiasm; halfhearted: "the tepid conservatism of the fifties" Irving Howe. - unless they're they're Contraction of they are. they're be going to help consumers dodge raindrops and traffic jams. The latest quarterly survey from TNS TNS transcutaneous neural stimulation. Telecoms indicates that 20 percent of households are interested in a service that provides local weather and traffic alerts via text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. . In contrast, only six percent (6%) of households indicated they would be interested in sports programming and 7 percent (7%) indicated interest in watching clips of television shows. "Localized Translated into the spoken language of the country. See localization. wireless services such as weather, traffic, driving directions and restaurant reservations all seem to present an untapped market for wireless service providers," stated Charles White Charles or Charlie White may refer to:
In addition to these results, the latest quarterly results also showed a significant increase of almost five percent (5%) in total telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. spending to $167.61 per month. Spending growth recognized in each service category took total telecom spending to its highest recorded levels.
Telecom Industry Market Share and Tracking - First Quarter 2005
---------------------------------------------------------------
Service Penetrations
Penetration Change from Last
Service Rate Quarter
-----------------------------------------------------------
Local 95% -1
-----------------------------------------------------------
Wired Line Long Distance 82% -1
-----------------------------------------------------------
Wireless 71% 0
-----------------------------------------------------------
PC 77% 1
-----------------------------------------------------------
Internet At Home 68% 1
-----------------------------------------------------------
Cable TV 61% 1
-----------------------------------------------------------
Satellite TV 22% -1
-----------------------------------------------------------
PDA 14% 0
-----------------------------------------------------------
Paging 6% 0
-----------------------------------------------------------
Wired Line Share of Revenue
(Share includes total spending on local, IntraLATA and InterLATA
long distance and local and LD integrated plan spending)
Company Share of Revenue Change from Last Quarter
---------------------------------------------------------------
Verizon 21% -2
---------------------------------------------------------------
SBC 20% 1
---------------------------------------------------------------
BellSouth 12% 1
---------------------------------------------------------------
AT&T 8% 0
---------------------------------------------------------------
Qwest 6% -1
---------------------------------------------------------------
MCI 5% 1
---------------------------------------------------------------
Sprint 5% -1
---------------------------------------------------------------
Other 23% 1
---------------------------------------------------------------
Share of Bundled Customers
(Share of households with bundled local and LD services from the
same provider)
Company Share of Change from Share of Change from
Households Last Revenue* Last
Quarter Quarter
----------------------------------------------------------------------
Verizon 20% -3 21% -3
----------------------------------------------------------------------
SBC 26% 1 22% 0
----------------------------------------------------------------------
BellSouth 10% 1 12% 1
----------------------------------------------------------------------
AT&T 7% 1 8% 1
----------------------------------------------------------------------
MCI 4% 0 5% 0
----------------------------------------------------------------------
Qwest 6% -1 5% -1
----------------------------------------------------------------------
Sprint 4% 0 4% -1
----------------------------------------------------------------------
Frontier/Citizens 2% 0 2% 0
----------------------------------------------------------------------
Comcast 2% 0 2% 0
----------------------------------------------------------------------
Other 20% 2 19% 3
----------------------------------------------------------------------
*Reflects a revised methodology for calculating bundled and
non-bundled revenue
Local Phone Services Market Share
Share of
All Share of
Households Non-Bundle
(Includes Revenue*
all (Includes Share of
households Change only Change Customers Change
including from households from in from
those with Last without Last service Last
Company bundles) Quarter bundles) Quarter Territory Quarter
----------------------------------------------------------------------
Verizon 24% -1 26% -1 78% -6
----------------------------------------------------------------------
SBC 24% 0 21% 2 79% -2
----------------------------------------------------------------------
BellSouth 12% 0 16% 0 86% 1
----------------------------------------------------------------------
Qwest 8% 0 10% 0 83% 2
----------------------------------------------------------------------
Sprint 5% 0 6% -1 96% 1
----------------------------------------------------------------------
Other 28% 2 21% 0 N/A
----------------------------------------------------------------------
*Reflects a revised methodology for calculating bundled and
non-bundled revenue
LD Phone Service Market Share (Includes IntraLATA and InterLATA
calling)
Share of All Share of
Households Non-Bundle
(Includes Revenue*
all (Includes
households only
including Change from households Change from
those with Last without Last
Company bundles) Quarter bundles) Quarter
----------------------------------------------------------------------
AT&T 18% 1 35% 1
----------------------------------------------------------------------
SBC 19% 1 1% 0
----------------------------------------------------------------------
Verizon 15% -2 2% 0
----------------------------------------------------------------------
MCI 8% 1 16% 1
----------------------------------------------------------------------
Sprint 6% 0 7% 0
----------------------------------------------------------------------
BellSouth 7% 1 0%** 0
----------------------------------------------------------------------
VarTec 2% -1 3% 1
----------------------------------------------------------------------
Qwest 5% 0 2% 0
----------------------------------------------------------------------
Other 30% -2 34% -3
----------------------------------------------------------------------
* Reflects a revised methodology for calculating bundled and
non-bundled revenue
** Indicates rounded share less than one-half percent
Wireless Services Market Share
Change Change
Share of from Last Share of from Last
Company Households Quarter Revenue Quarter
----------------------------------------------------------------------
Verizon Wireless 26% -2 27% -1
----------------------------------------------------------------------
Cingular 20% 1 20% 2
----------------------------------------------------------------------
AT&T Wireless 12% -1 10% -2
----------------------------------------------------------------------
Sprint PCS 11% 1 13% 2
----------------------------------------------------------------------
T-Mobile 9% 1 9% 1
----------------------------------------------------------------------
ALLTEL Wireless 5% -1 4% -1
----------------------------------------------------------------------
Nextel 4% 0 6% 0
----------------------------------------------------------------------
Cellular One 2% 0 2% 0
----------------------------------------------------------------------
Other 13% 0 9% -1
----------------------------------------------------------------------
Internet Connection Household Share
Company Share of Change Company Share of Change
Dial-up from Last Broadband from
Households Quarter Households Last
Quarter
------------------------------- ---------------------------------
AOL 29% 0 Comcast 19% 0
------------------------------- ---------------------------------
MSN 5% -1 SBC 12% 0
------------------------------- ---------------------------------
Earthlink 6% 1 Cox 8% 0
------------------------------- ---------------------------------
NetZero 5% 0 Verizon 10% 2
------------------------------- ---------------------------------
AT&T 4% 0 Time Warner 8% 0
------------------------------- ---------------------------------
Juno 4% 0 Charter 5% -1
------------------------------- ---------------------------------
Other 47% 0 Other 39% 0
------------------------------- ---------------------------------
Cable/Satellite Service Market Share
Change Change
from from
Share of Last Share of Last
Company Households Quarter Revenue Quarter
----------------------------------------------------------------------
Comcast 25% 1 24% 1
----------------------------------------------------------------------
DirecTV 14% -1 15% -1
----------------------------------------------------------------------
Time Warner 12% 1 13% 1
----------------------------------------------------------------------
Dish Network 12% 0 12% 0
----------------------------------------------------------------------
Charter Communications 7% 0 6% -1
----------------------------------------------------------------------
Cox Communications 7% 0 7% 0
----------------------------------------------------------------------
Adelphia 4% -2 4% -1
----------------------------------------------------------------------
Other 20% 1 19% 1
----------------------------------------------------------------------
Share of Customer Spending
(Share of total telecom spending spent on each product category)
Service Share of Change from
Revenue Last Quarter
-------------------------------------------
Wired 27% 0
-------------------------------------------
Wireless 32% 0
-------------------------------------------
Video 28% 0
-------------------------------------------
Internet 13% 0
-------------------------------------------
Average Consumer Spending (across all households)
Service Average Monthly Percent Change
Spending* from Last
Quarter
-------------------------------------------------------
Wired $45.28 4%
-------------------------------------------------------
Wireless $53.51 6%
-------------------------------------------------------
Cable/Satellite TV $46.50 5%
-------------------------------------------------------
Internet $22.32 4%
-------------------------------------------------------
Total $167.61 5%
-------------------------------------------------------
* Wired line spending was adjusted to reflect local phone penetration
Average Consumer Spending (only for households which actually use
the service)
Service Average Monthly Percent Change
Spending from Last
Quarter
-------------------------------------------------------
Local $38.06 5%
-------------------------------------------------------
Long Distance $13.89 4%
-------------------------------------------------------
Wireless $75.37 5%
-------------------------------------------------------
Video $57.12 4%
-------------------------------------------------------
Internet $32.79 3%
-------------------------------------------------------
Share of Communications Wallet
Share of Communications Wallet represents the percentage of the
total consumer dollars spent with each provider on Communications
services.
Share of Change from
Company Communications Previous Quarter
Wallet
-----------------------------------------------------------
Comcast 9% 1
-----------------------------------------------------------
Verizon Wireless 8% 0
-----------------------------------------------------------
Verizon 7% -1
-----------------------------------------------------------
SBC 7% 0
-----------------------------------------------------------
Cingular Wireless 6% 1
-----------------------------------------------------------
Sprint* 6% 1
-----------------------------------------------------------
DirecTV 4% -1
-----------------------------------------------------------
BellSouth 4% 0
-----------------------------------------------------------
Time Warner 4% 0
-----------------------------------------------------------
T-Mobile 3% 1
-----------------------------------------------------------
AT&T Wireless 3% -1
-----------------------------------------------------------
Dish Network 3% 0
-----------------------------------------------------------
AT&T 3% 0
-----------------------------------------------------------
Cox 3% 0
-----------------------------------------------------------
Charter 2% 0
-----------------------------------------------------------
Qwest 2% 0
-----------------------------------------------------------
AOL 1% -1
-----------------------------------------------------------
ALLTEL Wireless 1% -1
-----------------------------------------------------------
MCI 1% 0
-----------------------------------------------------------
Other 21% -1
-----------------------------------------------------------
*Includes both Sprint and Sprint PCS
Interest in Wireless Features
Households
Wireless Feature/Service Interested
----------------------------------------------------------------------
Receive local weather and/or traffic alerts through text
messaging 20%
----------------------------------------------------------------------
Download ringtones 18%
----------------------------------------------------------------------
Ringback service (a song clip plays for callers instead of
a basic ring) 16%
----------------------------------------------------------------------
Use a wireless phone to make dinner or hotel reservations 16%
----------------------------------------------------------------------
Access the latest news, weather, sports, etc/ from
newspapers or other publications 13%
----------------------------------------------------------------------
Make small purchases such as using vending machines or
public transportation, by entering a code on a wireless
phone 13%
----------------------------------------------------------------------
View regular television shows over a wireless phone 10%
----------------------------------------------------------------------
View short clips or highlights of TV shows, newly released
movie previews or sporting events on a wireless phone 7%
----------------------------------------------------------------------
View sports programs, such as ESPN, over a wireless phone 6%
----------------------------------------------------------------------
About the Research TNS Telecoms collects responses through its Bill Harvesting har·vest n. 1. The act or process of gathering a crop. 2. a. The crop that ripens or is gathered in a season. b. The amount or measure of the crop gathered in a season. c. (R) database from 32,000 U.S. households that provide their complete set of telecommunications bills, promotional bill inserts and telecom direct mail communications each year. In the business market, TNS Telecoms' BusinessWave(R) research gathers telecom behavior information from small, medium and large businesses across the U.S. Together this syndicated information provides a number of product offerings including databases, TNS reports and online applications allowing national, state, city and micro level analysis across the U.S. About TNS Telecoms TNS Telecoms, the specialist telecoms division of TNS, is a global provider of strategic and tactical market information and analysis for telecom service providers and the entire telecommunications industry. Its range of syndicated research solutions and custom capabilities allows TNS Telecoms to meet the changing market information challenges of telecom-related businesses. For more information please go to http://www.tnstelecoms.com. About TNS TNS is a market information group. We are the world's largest custom research company and a leading provider of social and political polling. We are also a major supplier of consumer panel, TV audience measurement and media intelligence services. TNS operates a global network spanning 70 countries and employs over 13,000 people. We provide market information and measurement, together with insights and analysis, to local and multinational multinational Of, relating to, or being a company with subsidiaries or other operations in a number of countries. The diversity of operations of such companies subjects them to unique risks (for example, exchange rate changes or government nationalization) organizations. We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research motivational research n. Systematic analysis of the motives behind consumer decisions, used especially by advertisers and marketers to assess attitudes toward products and services. Also called motivation research. , brand and advertising research and stakeholder stakeholder n. a person having in his/her possession (holding) money or property in which he/she has no interest, right or title, awaiting the outcome of a dispute between two or more claimants to the money or property. management to bring our clients up-to-the minute, internationally consistent information. We think differently to help our clients build competitive advantage, making TNS the sixth sense of business. www.tns-global.com Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Please source all data and tables as "Source: TNS Telecoms." Second Quarter 2005 Tracking Metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. will be available in September September: see month. 2005. Bill Harvesting and BusinessWave are registered trademarks of TNS Telecoms. |
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