Consumers Want Healthy Homes: Health and Wellness Concerns Drive Consumer Purchases of Household Products; Latest ACNielsen Global Study Shows Disinfectants, Household Cleaners and Insect Repellent All Growing Faster Than the Global Average.SCHAUMBURG, Ill. -- Consumers purchase household products that benefit their health and wellness in addition to the traditional food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. categories, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the latest study released by ACNielsen Global Services, an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User business. The Executive News Report, titled What's Hot around the Globe - Insights on Growth in Household Products, details the hottest product categories that consumers use around the home to keep it clean and running smoothly. Types of products in the study included dish, laundry and hand detergents; brooms, brushes and mops; bleaches and disinfectants; batteries; and plastic wraps, aluminum foil Noun 1. aluminum foil - foil made of aluminum aluminium foil, tin foil foil - a piece of thin and flexible sheet metal; "the photographic film was wrapped in foil" and bags. "Around the world, consumers are looking to improve and simplify their lives with the foods they eat and the products they use in their homes," said Jane Perrin, svp, managing director for ACNielsen Global Services. "While we may differ regionally, ethnically and culturally, we all want good health, value and convenience in our lives." While recent studies of health and wellness have shown a positive impact on food and beverage purchases, this latest What's Hot study is the first to identify categories within household products that are impacted by health and wellness concerns. The overall global growth of the Household Product categories in the study was four percent - in line with ACNielsen's previous study of Food & Beverages - with nine product categories growing at a faster rate than the overall average. The top global growth categories and growth rates Growth Rates The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures. Notes: Remember, historically high growth rates don't always mean a high rate of growth looking into the future. are listed in the table below: '04-'05 Top Categories Growth Rate ---------------------------------------------------------------------- 1. Abrasive Cleaning Pads 13% ---------------------------------------------------------------------- 2. Disinfectants 13% ---------------------------------------------------------------------- 3. Garbage Bags 8% ---------------------------------------------------------------------- 4. Laundry Stain Remover/Booster 6% ---------------------------------------------------------------------- 5. Household Cleaners 6% ---------------------------------------------------------------------- 6. Air Fresheners 5% ---------------------------------------------------------------------- 7. Insect Control 5% ---------------------------------------------------------------------- 8. Plastic Storage Bags 5% ---------------------------------------------------------------------- 9. Fabric Softener 5% ---------------------------------------------------------------------- Of the top categories listed, Disinfectants, Household Cleaners and Insect Control all have a focus on maintaining health and wellness by reducing germs or ridding homes of disease-carrying insects. Even within the Air Fresheners air freshener n → ambientador m air freshener air n → désodorisant m air freshener air n → category, the segment of Air Sanitizers (that promote the ability to wipe out odor-causing bacteria) helped drive growth in the category. "While many people are now concerned about nutrition and healthy eating, what is sometimes overlooked is the significance we give to the health of our homes," said Perrin. "Consumers seek a healthy environment across all aspects of their life." The Need for Convenience Also Drives Growth Product categories that showed growth also tended to be those that simplified cleaning or reduced the number of steps they needed to finish the job. Within Automatic Dish Detergent detergent (dētûr`jənt, dĭ–), substance that aids in the removal of dirt. Detergents act mainly on the oily films that trap dirt particles. , for example, the multi-functional detergents ("3-in-1" type products that may have a combination of detergent, salt-action, and rinse-aid) showed strong growth. Also, in parts of Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , where many consumers wash clothes wash cloth wash n (US) → gant m de toilette by hand, fabric softeners Fabric softener (also called Fabric Conditioner) is used to prevent static cling and make fabric softer. Popular brand names include Lenor, Lenor/Downy, Snuggle, and Comfort. that can be added in with detergent - eliminating an extra rinse-and-soften step - were solid performers. Manufacturers Innovate in·no·vate v. in·no·vat·ed, in·no·vat·ing, in·no·vates v.tr. To begin or introduce (something new) for or as if for the first time. v.intr. To begin or introduce something new. for Growth Innovation and technological advances by manufacturers in these traditional Household Care categories helped to stimulate growth. Air Fresheners, for example, showed positive results with new forms such as Battery Air Fresheners and Candles, and new segments like Air Sanitizing Sprays. In addition, Household Cleaners saw significant increases in Power Cleaners and Spray-on Cleaners. Laundry Stain Removers stain remover n → quitamanchas m inv stain remover n → détachant m stain remover stain n → , with no-wash and oxi stain varieties (those that oxidize oxidize /ox·i·dize/ (ok´si-diz) to cause to combine with oxygen or to remove hydrogen. ox·i·dize v. 1. To combine with oxygen; change into an oxide. 2. stains), also showed new innovative approaches to cleaning. The table below highlights some key product segments driving growth through innovation:
No. of Markets Category
Segment Category Growing/ Growth
Measured Rate
04-05
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Battery Air Fresheners Air Fresheners ** 20 of 24 191%
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Odor Eliminator/Air Air Fresheners ** 16 of 20
Sanitizer 36%
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Air Freshener Candles Air Fresheners ** 21 of 39 8%
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Power Cleaners Household Cleaners ** 12 of 14 75%
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Household Cleaning Household Cleaners ** 24 of 24
Spray-On 11%
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Multi-Functional
Auto Dish Detergent Auto Dish Detergent 20 of 21
(e.g. 2-in-1, 3-in-1) 20%
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Oxi Stain Laundry Stain
Remover/Booster Remover/ Booster ** 7 of 10 11%
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Rechargeable Batteries Batteries 29 of 30 10%
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Disinfectant Sprays Disinfectants ** 11 of 19 10%
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Toilet Care Wipes Toilet Care 9 of 15 8%
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** Fastest Growing Categories
Regionally: Economically Developing Markets are Key to Growth As one might expect, the more developed regions of Europe Europe is often divided into regions due to geographical, cultural or historical criteria. Some common divisions are as follows. Directional divisions Groupings by compass directions are the hardest to define in Europe, since (among other issues) the pure geographical criteria and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. experienced lower-than-average overall growth rates, while the less-developed regions of Latin America and Emerging Markets experienced faster growth. The Asia Pacific region, with its mix between developed and developing markets, had a slightly higher-than-average growth rate. Interestingly, when ACNielsen grouped the markets in this study into "developed" and "developing" (based on the World Bank definition of economically developing markets), the research showed more than two-thirds of the dollar value growth in Household Products came from these developing markets. "It is clear that these developing markets are driving the vast majority of dollar growth for Household Products," said Perrin. "Manufacturer and retailer expansion into these markets with products and infrastructure significantly impacted the Household Products categories. The potential for future growth in this area continues to be strong." About the Study This ACNielsen survey What's Hot around the Globe - Insights on Growth in Household Products measured 66 markets around the world across 29 categories, comparing year-end results from December 2005 and December 2004. These 66 markets account for more than 90% of the world's GDP GDP (guanosine diphosphate): see guanine. and over 75% of the world's population. The markets were grouped regionally into five areas (in order of market size): Europe, North America, Asia Pacific, Latin America, and Emerging Markets. Previous studies have focused on Food and Beverages, Private Label and Personal Care products. The report was based on purchase information from retailers in grocery, drug and mass merchandise outlets and generally excludes kiosks or vending machines vending machine, coin-operated, automatic device for selling goods. Many vending machines are capable of making change, and some of the more sophisticated ones accept paper money or credit cards. . In a few markets, sales from convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. may be included. Within the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , data from the ACNielsen Homescan consumer panel service has been included to provide a total market read that includes Wal-Mart information. ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . ACNielsen's Global Services provides clients with multi-country information and insight in a consistent, harmonized har·mo·nize v. har·mo·nized, har·mo·niz·ing, har·mo·niz·es v.tr. 1. To bring or come into agreement or harmony. See Synonyms at agree. 2. Music To provide harmony for (a melody). approach around the world. Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news . |
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