Consumers Turning to PC in Quest for More Digital Content, CEA Research Finds.

New Studies Show High HDTV Satisfaction Rates and Broader Set of Video Content Sources

ARLINGTON, Va. -- High-definition television (HDTV) households are very satisfied with their HDTV, and they are demanding more content to feed their appetite for high-resolution images, according to two new studies from the Consumer Electronics Association (CEA). Increasingly, these households are turning to a broader set of video sources, such as the Internet.

The first CEA study, Video Content Consumption and The Rise of PC Based Video, found that 39 percent of consumers in the home view video content streamed from a website. Overall in 2006, consumers spent more time watching video content and expect to spend even more in 2007.

"Consumers are finding and consuming enormous amounts of content each year," said CEA Director of Research Joe Bates. "In 2006, consumers reported watching a total of 2.5 billion hours of video content at home each week with movies and TV shows being reported as most watched. Consumers acquire their content from the traditional paid services, but the study also revealed that an increasing number are connecting PCs in order to watch Internet videos and to view digital photos. This is particularly true of LCD TV owners."

Another new CEA video study, HDTV: From Niche to Ubiquity, found that 28 percent of households now own at least one HDTV equaling about 35 million HD sets in all U.S. homes. The vast majority (86 percent) of HDTV owners are highly satisfied with their purchase. CEA expects another 16 million HD sets to ship into the marketplace in 2007. CEA also found more than half of the HD sets fit into the big screen category of 40" and larger.

CEA's Video Content Consumption and the Rise of PC Based Video (March 2007) and HDTV: From Niche to Ubiquity (March 2007) were designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. "Video Content" was administered via Internet Web form to an online national sample of 2,910 U.S. adults between December 27, 2006 and January 3, 2007. "HDTV" was also administered via Internet Web form to an online national sample of 2,090 U.S. adults between December 6 and December 18, 2006. Please cite any information to the Consumer Electronics Association (CEA([R])). The complete study is available free to CEA member companies. Non-members may purchase the studies for $599 at http://www.ebrain.org/crs/crs_all.asp.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, digital imaging, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $140 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

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