Consumers Spent $4.3 Billion Online In April, According To The Forrester Research Online Retail Index.Business/Technology Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--May 15, 2001 Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
FORR Freedom of the Road Riders (Motorcyclists) FORR Flight Operations Readiness Review ), in conjunction with Greenfield Greenfield, town (1990 pop. 18,666), seat of Franklin co., NW Mass., at the confluence of the Deerfield and Green rivers, near their junction with the Connecticut; settled 1686, set off from Deerfield and inc. 1753. Online, today announced the results of the latest Forrester Online Retail Index. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the 16th survey in this monthly series, total spending on online sales increased from $3.5 billion in March to $4.3 billion in April. The number of households shopping online was 15.6 million in April. Consumers spent an average of $273 per person in April, compared with $263 in March. See chart below. About The Index Forrester Online Retail Index measures, on a monthly basis, the growth and seasonality of online shopping based on data collected from online shoppers. The Index is based on 5,000 responses during the first nine business days of the month from an online panel developed by Greenfield Online. The survey results for April were fielded from May 1 through May 8, 2001. The monthly panel is weighted to Forrester Research's Consumer Technographics(R) Benchmark Panel, a survey of 100,000 US and Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma. members of a consumer mail panel developed by NFO NFO Info File (file type extension) NFO New Fund Offer NFO National Farmers Organization NFO Naval Flight Officer (US Navy) NFO National Family Opinion Worldwide, a market research firm. Data was weighted to demographically represent the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. population. The Benchmark Panel was fielded from December 2000 to January 2001. Note: Due to changes in the methodology of the Index, beginning in April 2000, we discourage making year-to-year comparisons for any particular category until April 2001, although general top-line trends appear stable over that period.
Total spent Total spent April Index
by category by category results
in April in March (Apr./Mar.)
(US$ thousands) (US$ thousands)
Small-ticket items
Software $106,360 $135,830 0.78
Books $155,070 $147,888 1.04
Music $103,399 $102,385 1.00
Videos $66,466 $81,315 0.81
Office supplies $122,584 $104,919 1.16
Apparel $290,944 $177,543 1.63
Footwear $72,623 $53,731 1.35
Jewelry $104,328 $85,118 1.22
Flowers $63,532 $41,416 1.53
Linens/home decor $87,728 $55,719 1.57
Health and beauty $172,141 $110,994 1.55
Small appliances $89,010 $37,038 2.40
Toys and videogames $82,964 $102,702 0.80
Sporting goods $45,342 $64,028 0.70
Tools and hardware $36,465 $42,719 0.85
Garden supplies $51,887 $24,547 2.11
Big-ticket items
Computer hardware $368,328 $400,453 0.91
Consumer electronics $154,285 $207,211 0.74
Appliances $3,943 $23,778 0.16
Furniture $88,790 $36,559 2.42
Food and beverages $126,716 $96,897 1.30
Airline tickets $776,259 $572,417 1.35
Car rental $246,969 $133,531 1.84
Hotel reservations $511,651 $310,685 1.64
Other $358,600 $362,260 0.98
Total spending $4,286,384 $3,511,685 1.22
Number of buyers 15,691 13,349 1.17
Average spent per
consumer $273.18 $263.07 1.04
About Forrester Research, Inc. Forrester Research is a leading emerging-technology research firm, analyzing technology change and its impact on business, consumers, and society. Forrester's "Whole View" of the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. enables clients to weave together Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the commerce initiatives with eBusiness technology to satisfy customers' changing needs. Clients receive continuous research and analysis through Forrester eResearch(R) Reports, an array of Advisory Services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal , Assessment Tools, and topical topical /top·i·cal/ (top´i-k'l) pertaining to a particular area, as a topical antiinfective applied to a certain area of the skin and affecting only the area to which it is applied. top·i·cal adj. events. Established in 1983, Forrester is headquartered in Cambridge, Mass., with North American Research Centers in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Calif., and Toronto, Canada. Forrester's European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. Research Center is located in Amsterdam, Netherlands, its UK Research Centre is located in London, and its Research Center Deutschland is located in Frankfurt, Germany. Additional information about Forrester Research can be found at www.forrester.com. About Greenfield Online Greenfield Online, Inc. is a pioneer and leading provider of Internet-powered marketing research and real-time business information. Its products and services help clients make better, faster decisions about groups that drive the bottom line -- consumers, competitors, employees, partners, and suppliers. Incorporated in 1995, Greenfield Online is headquartered in Wilton, Conn., with offices in San Francisco and Mexico City Mexico City Spanish Ciudad de México City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi and regional representatives in five other US cities. For additional information about Greenfield Online and its services, please call Gail Janensch at +1 203/846.5720 or visit these company Web sites -- www.greenfield.com and www.quicktake.com. QuickTake is a service mark of Greenfield Online, Inc. (c)2001. Forrester, Forrester eResearch, and Technographics are trademarks of Forrester Research, Inc. |
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