Consumers Spent $4.0 Billion Online In August, According To The Forrester Research Online Retail Index.Business/Technology Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sept. 25, 2001 Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
FORR Freedom of the Road Riders (Motorcyclists) FORR Flight Operations Readiness Review ), in conjunction with Greenfield Greenfield, town (1990 pop. 18,666), seat of Franklin co., NW Mass., at the confluence of the Deerfield and Green rivers, near their junction with the Connecticut; settled 1686, set off from Deerfield and inc. 1753. Online, today announced the results of the latest Forrester Online Retail Index. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the 20th survey in this monthly series, total US spending on online sales increased from $3.98 billion in July to slightly over $4 billion in August. The number of households shopping online increased to 14.8 million in August, from 14.7 million in July. Consumers spent an average of $273 per person in August, compared with $270 in July. "It's impressive that online shopping made such a quick comeback Comeback Australian breed of wool sheep, bred by crossing Merino with Corriedale, Polwarth or Zenith sheep; wool is 21 to 25 microns. It is a registered breed, but the term is more commonly used in the sense of a type of sheep produced by crossbreeding a crossbred Merino back to Merino. after the big drop in June,"said Christopher M. Kelley, analyst at Forrester. "It appears that many consumers may have taken their tax refund Tax refund Money back from the government when too much tax has been paid or withheld from a salary. checks and gone online to get ready for school or to buy a hard-earned gift for themselves." See chart below. About The Index Forrester Online Retail Index measures, on a monthly basis, the growth and seasonality of online shopping based on data collected from online shoppers. The Index is based on 5,000 responses during the first nine business days of the month from an online panel developed by Greenfield Online. The survey results for August were fielded from September 4 through September 10, 2001. The monthly panel is weighted to Forrester Research's Consumer Technographics Benchmark Panel, a survey of 90,000 US members of a consumer mail panel developed by NFO NFO Info File (file type extension) NFO New Fund Offer NFO National Farmers Organization NFO Naval Flight Officer (US Navy) NFO National Family Opinion Worldwide, a market research firm. Data was weighted to demographically represent the US population. The Benchmark Panel was fielded from December 2000 to January 2001. Note: Owing to owing to prep. Because of; on account of: I couldn't attend, owing to illness. owing to prep → debido a, por causa de changes in the methodology of the Index, beginning in April 2000, we discourage making year-to-year comparisons for any particular category until April 2001, although general top-line trends appear stable over that period.
Total spent Total spent August
by category by category Index
in August in July results
2001 2001 (Aug/July)
(US$ thousands) (US$ thousands)
Small-ticket items
Software $121,727 $112,759 1.01
Books $202,494 $151,561 1.33
Music $124,185 $118,318 1.04
Videos $92,582 $109,814 0.84
Office supplies $108,375 $82,716 1.31
Apparel $262,642 $224,743 1.16
Footwear $71,880 $67,656 1.06
Jewelry $76,999 $88,198 0.87
Flowers $37,922 $38,777 0.97
Linens/home decor $82,344 $72,479 1.13
Health and beauty $96,715 $121,444 0.79
Small appliances $47,559 $35,620 1.34
Toys/videogames $111,574 $162,449 0.69
Sporting goods $75,211 $92,005 0.82
Tools and hardware $44,648 $28,884 1.55
Garden supplies $22,767 $16,961 1.34
Big-ticket items
Computer hardware $353,960 $335,784 1.05
Consumer electronics $143,220 $191,878 0.76
Appliances $22,439 $45,704 .49
Furniture $25,821 $46,740 0.55
Food/beverages $100,578 $88,680 1.13
Airline tickets $742,574 $746,170 0.99
Car rental $178,824 $188,620 0.95
Hotel reservations $458,372 $445,186 1.02
Other $437,984 $365,567 1.19
Total spending $4,043,369 $3,978,713 1.02
Number of buyers 14,828 14,721 1.01
Average spent per consumer $272.69 $270.27 1.01
About Forrester Research, Inc. Forrester Research is a leading emerging-technology research firm, analyzing technology change and its impact on business, consumers, and society. Forrester's "Whole View" provides clients with a comprehensive set of research that reveals how technology change affects their customers, drives their business strategies, and dictates their investment in technology. Clients receive continuous research and analysis through Forrester eResearch(R) Reports, an array of Advisory Services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal , Assessment Tools, and topical topical /top·i·cal/ (top´i-k'l) pertaining to a particular area, as a topical antiinfective applied to a certain area of the skin and affecting only the area to which it is applied. top·i·cal adj. Events. Established in 1983, Forrester is headquartered in Cambridge, Mass., with North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Research Centers in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Calif., and Toronto, Canada. Forrester's European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. Research Center is located in Amsterdam, Netherlands, its UK Research Centre is located in London, and its Research Center Deutschland is located in Frankfurt, Germany. Additional information about Forrester Research can be found at www.forrester.com. About Greenfield Online Greenfield Online, Inc. is a pioneer and leading provider of Internet-powered marketing research and real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. business information. Its products and services help clients make better, faster decisions about groups that drive the bottom line -- consumers, competitors, employees, partners, and suppliers. Incorporated in 1995, Greenfield Online is headquartered in Wilton, Conn., with offices in San Francisco and Mexico City Mexico City Spanish Ciudad de México City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi and regional representatives in five other US cities. For additional information about Greenfield Online and its services, please call Gail Janensch at +1 203/846-5720 or visit these company Web sites -- www.greenfield.com and www.quicktake.com. 2001, Forrester Research, Inc. All rights reserved. Forrester, Forrester eResearch, and Technographics are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. |
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