Consumers Spent $3.4 Billion Online In February, According To The NRF/Forrester Research Online Retail Index.Business/Technology Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--March 29, 2001 The National Retail Federation (NRF NRF National Retail Federation NRF NATO Response Force NRF National Research Foundation (South Africa) NRF Neighbourhood Renewal Fund (urban renewal funding package in the UK) NRF Nouvelle Revue Française ) and Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
FORR Freedom of the Road Riders (Motorcyclists) FORR Flight Operations Readiness Review ), in conjunction with Greenfield Greenfield, town (1990 pop. 18,666), seat of Franklin co., NW Mass., at the confluence of the Deerfield and Green rivers, near their junction with the Connecticut; settled 1686, set off from Deerfield and inc. 1753. Online, today announced the results of the latest NRF/Forrester Online Retail Index. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the 14th survey in this monthly series, total spending on online sales increased from $3 billion in January to $3.4 billion in February. The number of households online also increased to 13.5 million in February, from 13.3 million in January. Consumers spent an average of $248 per person in February, compared with $229 in January. Appliances experienced the largest increase, growing from $24 million in January to $44 million in February. Jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion. The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring. and flowers also rose collectively by nearly 40% -- from $99 million in total in January to more than $166 million in February. Online furniture sales also increased significantly -- from $26 million in January to $43 million in February. Among the categories that experienced a decrease in online sales include videos, office supplies Office supplies is the generic term that refers to all supplies regularly used in offices by businesses and other organizations, from private citizens to governments, who works with the collection, refinement, and output of information (colloquially referred to as "paper work"). , and toys and videogames. Video sales fell to $52 million in February, from $83 million in January. Office supplies dipped 21% to $69 million in February, and toys and videogames dropped 31% to reach $86 million in February (see Figure 1). "In light of the economic slowdown, we are pleased to see that the Internet continues to thrive as a consumer shopping channel Shopping channels are television specialty channels that present shopping related content, particularly for home shopping enthusiasts. Home shopping pioneers:
tr.v. re·as·sured, re·as·sur·ing, re·as·sures 1. To restore confidence to. 2. To assure again. 3. To reinsure. to see the Valentine's Day Valentine's Day: see Saint Valentine's Day. Valentine's Day Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St. love fires stir a 40% jump in online jewelry sales in February. Over time, the Index will expose more valuable trends like this in online consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level. , providing retail marketers with a stronger understanding of consumer behavior." "Physical retailers were challenged in February by, among other things, bad weather in many parts of the country, which kept many consumers house-bound," said NRF President Tracy Mullin. "The online figures show strength in the very areas where physical stores were weakest last month, strongly suggesting that consumers embraced the multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple approach in February to meet their buying demands." About The Index The NRF/Forrester Online Retail Index measures, on a monthly basis, the growth and seasonality of online shopping based on data collected from online shoppers. The Index is based on 5,000 responses during the first nine business days of the month from an online panel developed by Greenfield Online. The survey results for February were fielded from March 1 through March 8, 2001. The monthly panel is weighted to Forrester Research's Benchmark Panel, which surveyed nearly 90,000 US and Canadian members of a consumer mail panel developed by NPD Group The NPD Group, Inc. is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD , a market research firm. Data was weighted to demographically represent the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. population. The Benchmark Panel was fielded from late November 1999 to February 2000. More information on the NRF/Forrester Online Retail Index, including year-to-year comparisons, is available at www.forrester.com. About The National Retail Federation The National Retail Federation is the world's largest retail trade association with membership that encompasses all retail formats and channels of distribution including department, specialty, discount, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , Internet, and independent stores. NRF members represent an industry that encompasses more than 1.4 million US retail establishments, employs more than 20 million people -- about 1 in 5 American workers -- and registered 1999 sales of $3.0 trillion. NRF's international members operate stores in more than 50 nations. In its role as the retail industry's umbrella group, NRF also represents 32 national and 50 state associations in the US as well as 36 international associations representing retailers abroad. The Index can be found on the National Retail Federation Web site at www.nrf.com. About Forrester Research, Inc. Forrester Research is a leading emerging-technology research firm, analyzing technology change and its impact on business, consumers, and society. Forrester's "Whole View" of the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. enables clients to weave together Internet commerce initiatives with eBusiness technology to satisfy customers' changing needs. Clients receive continuous research and analysis through Forrester eResearch(TM) Reports, an array of Advisory Services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal , Assessment Tools, and topical events. Established in 1983, Forrester is headquartered in Cambridge, Mass., with North American Research Centers in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Calif., and Toronto, Canada. Forrester's European Research Center is located in Amsterdam, Netherlands, its UK Research Centre is located in London, and its Research Center Deutschland is located in Frankfurt, Germany. Additional information about Forrester Research can be found at www.forrester.com. About Greenfield Online Greenfield Online, Inc. is a pioneer and leading provider of Internet-powered marketing research and real-time business information. Its products and services help clients make better, faster decisions about groups that drive the bottom line -- consumers, competitors, employees, partners, and suppliers. Incorporated in 1995, Greenfield Online is headquartered in Wilton, Conn., with offices in San Francisco and Mexico City Mexico City Spanish Ciudad de México City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi and regional representatives in five other US cities. For additional information about Greenfield Online and its services, please call Gail Janensch at +1 203/846.5720 or visit these company Web sites -- www.greenfield.com and www.quicktake.com. QuickTake is a service mark of Greenfield Online, Inc. (c)2001. Forrester and Forrester eResearch are trademarks of Forrester Research, Inc.
Figure 1: February 2001/January 2001 NRF/Forrester Online Retail Index
Total spend by Total spent by February Index
category in category in results
February January (Feb./Jan.)
(US $ thousands) (US $ thousands)
Small-ticket Items
Software $110,978 $137,821 .81
Books $118,623 $142,550 .83
Music $114,819 $96,466 1.19
Videos $51,880 $83,166 .62
Office supplies $68,636 $86,502 .79
Apparel $200,847 $178,643 1.12
Footwear $39,070 $41,080 .95
Jewelry $104,476 $62,216 1.68
Flowers $61,713 $36,846 1.67
Linens/home decor $59,751 $43,607 1.37
Health and beauty $120,512 $87,501 1.38
Small appliances $37,298 $39,703 .94
Toys and videogames $86,151 $125,554 .69
Sporting goods $52,533 $53,399 .98
Tools and hardware $41,920 $36,503 1.15
Garden supplies $23,495 $24,741 .95
Big-ticket Items
Computer hardware $304,506 $362,449 .84
Consumer electronics $195,581 $178,889 1.09
Appliances $43,954 $23,975 1.83
Furniture $42,923 $26,101 1.64
Food and beverages $78,131 $88,909 .88
Airline tickets $605,951 $501,450 1.21
Car rental $168,555 $113,271 1.49
Hotel reservations $305,823 $229,334 1.33
Other $320,186 $243,738 1.31
Total spending $3,358,313 $3,044,414 1.03
Number of buyers 13,548 13,301 1.02
Average spent
per consumer $247.89 $228.88 1.08
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