Consumers Spent $3 Billion Online In January, According To The NRF/Forrester Research Online Retail Index.Business/Retail Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--March 5, 2001 The National Retail Federation (NRF NRF National Retail Federation NRF NATO Response Force NRF National Research Foundation (South Africa) NRF Neighbourhood Renewal Fund (urban renewal funding package in the UK) NRF Nouvelle Revue Française ) and Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
FORR Freedom of the Road Riders (Motorcyclists) FORR Flight Operations Readiness Review ), in conjunction with Greenfield Online, today announced the results of the latest NRF/Forrester Online Retail Index. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the 13th survey in this monthly series, total spending on online sales decreased from $6.1 billion in December to $3 billion in January. The number of households online dropped from nearly 20 million in December to 13.3 million in January. They spent an average of $228 per person in January, compared with $308 in December. Toys and videogames experienced the largest decrease, falling from nearly $600 million in December to $125 million in January. Food and beverages F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. , flowers, jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion. The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring. , and apparel also experienced significant declines. Consumers spent $88 million online in January on food and beverages, down from $336 million in December. Online sales of flowers dropped to $36 million in January, from $107 million in December. Jewelry diminished to $62 million in January from $179 million, while apparel fell to $178 million in January from $501 million (see Figure 1). "The 50% decline in online consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level. in January is exactly what we would expect of the post-holiday season -- not a reflection of how consumers feel about shopping on the Internet," said James L. McQuivey, research director at Forrester. "Being able to shop for deals anytime in a bathrobe from the couch will keep the online shopping industry alive and kicking alive and vigorously active. See also: kicking for as long as there is a World Wide Web." "These numbers reflect the evolution of the online shopping channel Shopping channels are television specialty channels that present shopping related content, particularly for home shopping enthusiasts. Home shopping pioneers:
About The Index The NRF/Forrester Online Retail Index measures, on a monthly basis, the growth and seasonality of online shopping based on data collected from online shoppers. The Index is based on 5,000 responses during the first nine business days of the month from an online panel developed by Greenfield Online. The survey results for January were fielded from February 1 through February 7, 2001. The monthly panel is weighted to Forrester Research's Benchmark Panel, which surveyed nearly 90,000 US and Canadian members of a consumer mail panel developed by NPD Group The NPD Group, Inc. is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD , a market research firm. Data was weighted to demographically represent the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. population. The survey was fielded from late November 1999 to February 2000. About The National Retail Federation The National Retail Federation is the world's largest retail trade association with membership that encompasses all retail formats and channels of distribution including department, specialty, discount, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , Internet, and independent stores. NRF members represent an industry that encompasses more than 1.4 million US retail establishments, employs more than 20 million people -- about 1 in 5 American workers -- and registered 1999 sales of $3.0 trillion. NRF's international members operate stores in more than 50 nations. In its role as the retail industry's umbrella group, NRF also represents 32 national and 50 state associations in the US as well as 36 international associations representing retailers abroad. The Index can be found on the National Retail Federation Web site at www.nrf.com. About Forrester Research, Inc. Forrester Research is a leading emerging-technology research firm, analyzing technology change and its impact on business, consumers, and society. Forrester's "Whole View" of the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. enables clients to weave together Internet commerce initiatives with eBusiness technology to satisfy customers' changing needs. Clients receive continuous research and analysis through Forrester eResearch(TM) Reports, an array of Advisory Services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal , Assessment Tools, and topical events. Established in 1983, Forrester is headquartered in Cambridge, Mass., with North American Research Centers in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Calif., and Toronto, Canada. Forrester's European Research Center is located in Amsterdam, Netherlands, its UK Research Centre is located in London, and its Research Center Deutschland is located in Frankfurt, Germany. Additional information about Forrester Research can be found at www.forrester.com. About Greenfield Online Greenfield Online, Inc. is a pioneer and leading provider of Internet-powered marketing research and real-time business information. Its products and services help clients make better, faster decisions about groups that drive the bottom line -- consumers, competitors, employees, partners, and suppliers. Incorporated in 1995, Greenfield Online is headquartered in Wilton, Conn., with offices in San Francisco and Mexico City Mexico City Spanish Ciudad de México City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi and regional representatives in five other US cities. For additional information about Greenfield Online and its services, please call Gail Janensch at +1 203/846.5720 or visit these company Web sites -- www.greenfield.com and www.quicktake.com. QuickTake is a service mark of Greenfield Online, Inc. (c)2001. Forrester and Forrester eResearch are trademarks of Forrester Research, Inc.
Figure 1: January 2001/December 2000 NRF/Forrester Online Retail Index
Total spent Total spent
by category in by category in January Index
January December results
(US $ thousands) (US $ thousands)(Jan./Dec.)
Small-ticket
Items
Software $ 137,821 $ 194,672 0.71
Books $ 142,550 $ 284,576 0.50
Music $ 96,466 $ 215,753 0.45
Videos $ 83,166 $ 182,434 0.46
Office
supplies $ 86,502 $ 122,401 0.71
Apparel $ 178,643 $ 501,634 0.36
Footwear $ 41,080 $ 93,823 0.44
Jewelry $ 62,216 $ 179,572 0.35
Flowers $ 36,846 $ 107,016 0.34
Linens/
home decor $ 43,607 $ 124,579 0.35
Health
and beauty $ 87,501 $ 154,069 0.57
Small
appliances $ 39,703 $ 121,037 0.33
Toys and
videogames $ 125,554 $ 597,555 0.21
Sporting
goods $ 53,399 $ 130,808 0.41
Tools and
hardware $ 36,503 $ 76,838 0.48
Garden
supplies $ 24,741 $ 28,819 0.86
Big-ticket
Items
Computer
hardware $ 362,449 $ 547,904 0.66
Consumer
electronics $ 178,889 $ 474,135 0.38
Appliances $ 23,975 $ 52,458 0.46
Furniture $ 26,101 $ 72,663 0.36
Food and
beverages $ 88,909 $ 336,184 0.26
Airline
tickets $ 501,450 $ 662,962 0.76
Car rental $ 113,271 $ 147,147 0.77
Hotel
reservations $ 229,334 $ 281,188 0.82
Other $ 243,738 $ 456,547 0.53
Total
spending $3,044,414 $6,164,774 0.49
Number
of buyers 13,301 19,987 0.67
Average spent
per consumer $ 228.88 $ 308.44 0.74
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