Consumers Speak, Manufacturers Listen; Cleaning Products and Convenient Foods Highlight IRI's List of Hottest New Products for 1999-2000.Business Editors, High-Tech Writers CHICAGO--(BUSINESS WIRE)--Jan. 31, 2001 Information Resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. , Inc. (Nasdaq:IRIC IRIC Institute for Research in Immunology and Cancer (Montreal, Quebec) IRIC International Relations Institute of Cameroon (Yaounde, Cameroon) IRIC Incident Reporting and Investigation Centre ) today announced its list of top 10 best selling new products in the consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG CPG central pattern generators. ) industry for 1999-2000. The ranking demonstrates manufacturers are succeeding in part by addressing two of consumers' most pressing needs -- quick and easy cleaning products, and convenient foods, snacks, and beverages. IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. is the most comprehensive source of sales and marketing information on CPG products. The ranking was compiled with IRI's InfoScan(R) tracking service and Shoppers' Hotline(R) household panel data. Ed Kuehnle, group president of IRI North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , acknowledged the challenge in making the Top 10 list. "Only three percent of the 1,000 or so new CPG products introduced annually clear the $50 million sales hurdle in their first year," he said, "These products clearly hit the right buttons with consumers as evidenced by our data." Leading the list of most successful new products is Pepsi One Pepsi ONE (so named because it contains one calorie per eight-fluid ounce (230 ml) serving) is a sugar-free cola, marketed by PepsiCo in the United States as an alternative to regular Pepsi and Diet Pepsi. , PepsiCo Inc.'s (PEP) low calorie soft drink. In its first 52 weeks on the market, Pepsi One's sales topped $225 million, more than any other new brand or line extension introduced between late 1998 and July 2000. The data show that food marketers can benefit by attacking consumers' "who can cook for me tonight?" problem. Nestle's Stouffer's Skillet Sensations and Mars, Inc.'s Uncle Ben's
Uncle Ben’s is a brand name for parboiled (“converted”) rice and related food products. Owned by Mars, Inc. in the U.S. Rice Bowls are fifth and sixth on the list respectively. Uncle Ben's Rice Bowls, which offer meals on the go in a convenient bowl that serves as both the cooking and serving dish, had $98.4 million in sales for 1999-2000. The ranking shows that novel benefits such as innovative ways to clean floors and clothing are bringing life to mature house care categories. Second on the list is Procter & Gamble's (PG) Swiffer, a cleaning system that uses charged fibers to trap dust, dirt, and hair, which yielded $193.8 million in sales in its first 52 weeks on the shelf. Another Proctor & Gamble market entry, Dryel, a home dry cleaning dry cleaning, process of cleaning fabrics without water. Special solvents and soaps are used so as not to harm fabrics and dyes that will not withstand the effects of ordinary soap and water. Dry cleaning began in France about the middle of the 19th cent. product, is number seven on the list with $97.9 million in sales for 1999-2000. The Top 10 list was formulated from data collected by IRI's InfoScan(R) tracking service, which monitors 266 supermarket categories, 207 drugstore categories, 199 mass merchandise categories and 199 multi-channel categories, as well as the company's 55,000-member Shoppers' Hotline(R) household panel. "The environment for both new and established CPG products is highly competitive. IRI's robust data and insights on consumer attitudes and behavior help CPG manufacturers make important decisions about their product and market strategies," said Mr. Kuehnle. IRI's TOP 10 CPG PRODUCTS Ranked by dollar sales during the first 52 weeks of broad distribution from late 1998 through July 2000. 1. Pepsi One, diet cola - PepsiCo Inc: $225.3 million 2. Swiffer, cleaning system - Procter & Gamble: $193.8 million 3. Post Selects, fruit and grains cereals - Kraft Foods: $169.9 million 4. Iam's Premium Dog & Cat Foods - Procter & Gamble: $138.6 million 5. Stouffer's Skillet Sensations, frozen dinners - Nestle: $121.7 million 6. Uncle Ben's Rice Bowls, frozen dinners - Mars, Inc.: $98.4 million 7. Dryel, home dry cleaner - Procter & Gamble: $97.9 million 8. Starbucks Ground Coffee and Beans - Kraft Foods: $97.6 million 9. Pampers Pampers is a brand of disposable diaper (or nappy) marketed by Procter & Gamble worldwide. Product information Diapers Pampers Diapers come in sizes going all the way up to Size 7. Rash Guard, special care diapers - Procter & Gamble: $97.2 million 10. Hershey's Bites, bite-sized chocolates - Hershey's Foods: $92.4 million ABOUT IRI Information Resources, Inc. (Nasdaq:IRIC) is a leading provider of UPC (Universal Product Code) The standard bar code printed on retail merchandise, which is administered by GS1 US, Brussels, Belgium and Lawrenceville, NJ (www.gs1.org). scanner-based solutions to the consumer packaged goods (CPG) industry, offering services in the US, Europe, and other international markets. IRI supplies CPG manufacturers, retailers, and brokers with information and analysis critical to their sales, marketing, and supply chain operations. IRI provides services designed to deliver value through an enhanced understanding of the consumer to a majority of the Fortune 500 companies in the CPG industry. |
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