Consumers Show Only Lukewarm Interest in Wi-Fi Phones.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c53758) has announced the addition of Wi-Fi for Voice: Consumer Research Around Wi-Fi Phones to their offering. Could a Wi-Fi-Only phone ever REPLACE your cellular phone? NO or MAYBE was the lukewarm luke·warm adj. 1. Mildly warm; tepid. 2. Lacking conviction or enthusiasm; indifferent: gave only lukewarm support to the incumbent candidate. response from survey respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. that participated in our Web survey around Wi-Fi phones and communication devices. Although the majority of respondents expressed at least an overall lukewarm interest in Wi-Fi-Only phones, nearly twenty-five percent expressed absolutely no interest. Respondents cited Wi-Fi's limited range and possible Quality-of-Service (QoS) issues as major obstacles to Wi-Fi's use as a voice communication technology, over cellular. Also, survey results indicated that current pricing for Wi-Fi-Only phones is significantly higher than what respondents are willing to pay for the devices. The majority of respondents had never heard of the Sony mylo, a pioneering personal communication device that supports Wi-Fi and VoIP. Results from oTAP survey around Wi-Fi Phones reinforce the sluggishness of the Wi-Fi-Only phone market. Although Wi-Fi-Only phones have been out on the market since 2000-starting in the business segment and moving to the consumer space-this market has never managed to ramp up Ramp Up To increase a company's operations in anticipation of increased demand. Notes: A company might 'ramp up' operations if they just signed a contract creating substantially more demand for their product. See also: Demand, Economies of Scale or attract much consumer interest. Overall survey results, however, indicated that Wi-Fi is a desirable buddy technology to cellular; the majority of respondents were interested in having a Wi-Fi communication device together with their cellular phones, albeit only if the Wi-Fi phone or communicator device is cheap. Executive Summary Introduction The Wi-Fi Phone Landscape Dual-Mode Wi-Fi/Cellular Handsets Enterprise Wi-Fi-Only Handsets Consumer Wi-Fi Handsets SIP (1) (Session Initiation Protocol) An IP telephony signaling protocol developed by the IETF. Primarily used for voice over IP (VoIP) calls, SIP can also be used for video or any media type; for example, SIP has been used to set up multi-player Quake games. Wi-Fi-Only Handsets Skype Wi-Fi-Only Handsets Wi-Fi Personal Communication Devices Survey Results Key Findings of the Survey General Interest in Wi-Fi Phones Optimal Pricing Cellular Handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. Replacement Wi-Fi Personal Communication Devices Conclusions Methodology Technology Adoption Panel List of Tables Table 1. Sample Current Pricing of Wi-Fi-Only Phones Table 2. Current Sample Pricing of Wi-Fi Communication Devices List of Figures Figure 1. Panasonic's Travel Kit with Skype Wi-Fi-Only Handset and Travel Router router Portable electric power tool used in carpentry and furniture making that consists of an electric motor, a base, two handle knobs, and bits (cutting tools). A router can cut fancy edges for shelving, grooves for storm windows and weather stripping, circles and ovals Figure 2. Linksys' WIP WIP Work In Progress WIP Work in Process WIP World Internet Project WIP Women in Prison (movie genre) WIP World Institute of Pain WIP Wash-In-Place WIP Women in Publishing WIP Work In Place WIP Wireless Internet Protocol 330 Wireless-G IP Phone Figure 3. Sony mylo Figure 4. Nokia N800 Figure 5. Interest in Wi-Fi-Only Phones Figure 6. Amount Respondents Willing to Pay for Wi-Fi-Only Phones Figure 7. Top Reasons for Replacing Cellular Phone with a Wi-Fi-Only Phone Figure 8. Level of Interest in Sony mylo Figure 9. Willingness to Pay Willingness to pay (WTP) generally refers to the value of a good to a person as what they are willing to pay, sacrifice or exchange for it. See also
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