Consumers Search for 'eBay' More Than Any Retail Brand on the Web, Reports Hitwise; Halloween and Back-to-School Drive Searching In September.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Hitwise Hitwise is an internet monitor which collects data directly from ISP networks. Hitwise bands the aggregate usage information into commercial verticals (travel, finance, retail, etc). , the world's leading online competitive Intelligence service, reports that while eBay (eBay, Inc., San Jose, CA, www.ebay.com) The major auction service on the Web. eBay popularized the concept of buying and selling online, and both individuals and commercial enterprises list items for sale. is the most visited online shopping and auction destination, it also is the most searched-for brand in the entire Shopping category. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Hitwise, the popularity of the term "ebay" dwarfs Dwarfs Fannie Mae issued mortgage-backed securities pools that have an original maturity of 15 years. the level of search-engine queries for all other retailers fivefold fivefold Adjective 1. having five times as many or as much 2. composed of five parts Adverb by five times as many or as much Adj. 1. or more. Hitwise Search Term data show that for the four weeks ending Sept. 25, 2004, the term "ebay" commanded 1.49 percent of queries across all major search engines that delivered traffic to Shopping and Classifieds sites. Meanwhile, "walmart" represented 0.28 percent of all searches; "best buy" 0.26 percent; "amazon.com (Amazon.com, Seattle, WA, www.amazon.com) The largest online shopping site and one of the most widely known e-commerce sites on the Web. Founded by Jeff Bezos in 1995, it had 11 employees by year's end. Within four years, it had more than 1,600 employees and four million customers. " 0.24 percent; home depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box 0.24 percent; and "target" 0.22 percent. "Similar to its dominance dominance In genetics, the greater influence by one of a pair of genes (alleles) that affect the same inherited trait. If an individual pea plant that has one allele for tallness and one for shortness is the same height as an individual that has two alleles for tallness, the of shopping Web traffic, the popularity of eBay among total shopping searches reflects the brand's equity," said Bill Tancer, Vice President of Research, Hitwise. "Considering this massive consumer appeal, both small and mega online retailers should consider eBay not only as a competitor, but also as a potential partner in their ongoing customer acquisition and e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. strategies." Retailers Dominate Brand-Specific Searches, While Halloween Halloween (hăl'əwēn`, häl'–), Oct. 31, the eve of All Saints' Day, observed with traditional games and customs. The word comes from medieval England's All Hallows' eve (Old Eng. hallow="saint"). and Back-to-School Influence Generic Product Searches Among the top 50 brand-specific search terms delivering traffic to the shopping category, retailers dominated over product-specific brands. Highlights of the top 50 product searches for the four weeks ending Sept. 25, 2004: --The arrival of Fall sports have helped make "sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport " the number-one product search term. And with Halloween approaching, "halloween costumes Halloween costumes are outfits worn on or around October 31, the day of Halloween. Halloween is a modern-day holiday originating in the Pagan Celtic holiday of Samhain (in Christian times, the eve of All Saints Day). " was the second most popular search term. --Eight of the top 50 product search terms included the word "books", driven largely by college students on the prowl for affordable texts. Top search terms included: "used books", "used textbooks", "college textbooks", "college books", "used college books", "cheap books" and "used text books". --Fifty-two percent of search-engine queries delivering traffic to shopping sites included only one or two words. However, there is significant variation in word count across sub-categories, depending on how descriptive the searches are. For example, 56 percent of search queries delivering traffic to apparel sites contain one or two words, while 58 percent of searches delivering traffic to automotive sites contain three or more words.
Chart: Word-Count in Search Term for Shopping Searches
Hitwise U.S. Search Queries Report
Queries Resulting in Visits to Shopping
& Classifieds Category
Period - Four Weeks Ending 09/25/04
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1 words 19.61%
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2 words 32.40%
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3 words 23.66%
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4 words 12.67%
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5 words 6.00%
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6 words 2.79%
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7 words 1.34%
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8+ words 1.53%
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Chart: Top 25 Brand/Product Search Terms resulting in visits to
Shopping sites
Hitwise U.S. Data
Top 25 Search Terms By Brand & Product resulting in Visits
to Shopping & Classifieds Category
Period - Four Weeks Ending 09/25/04
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Brand/Navigational Product
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1 ebay sporting goods
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2 ebay.com halloween costumes
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3 walmart consumer reports
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4 best buy books
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5 amazon.com used textbooks
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6 home depot used books
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7 target furniture
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8 sears auto parts
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9 amazon tires
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10 circuit city flowers
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11 lowes lingerie
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12 www.ebay.com college textbooks
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13 ikea prom dresses
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14 barnes and noble posters
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15 dell homecoming dresses
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16 walmart.com shoes
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17 costco digital cameras
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18 target.com coupons
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19 ebay summary free music downloads
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20 bed bath and beyond costumes
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21 overstock.com digital camera
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22 blockbuster music downloads
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23 office depot auctions
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24 toys r us engagement rings
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25 babies r us music
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Chart: Top Shopping Sites Ranked By % of Total Visits
Hitwise U.S. Data
Top 25 Shopping & Classifieds Web Sites
Rank By Visits for Week Ending 09/25/04
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Rank Name Domain Market Share
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1 eBay www.ebay.com 24.71%
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2 My eBay my.ebay.com 10.77%
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3 Amazon.com www.amazon.com 3.08%
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4 eBay Motors www.ebaymotors.com 2.16%
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5 Dell USA www.dell.com 1.63%
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6 eBay Stores www.ebaystores.com 1.27%
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7 Walmart.com www.walmart.com 1.25%
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8 Yahoo! Shopping shopping.yahoo.com 1.14%
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9 Target www.target.com 1.02%
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10 NexTag www.nextag.com 0.89%
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11 BestBuy.com www.bestbuy.com 0.88%
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12 BizRate.com www.bizrate.com 0.72%
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13 Ticketmaster www.ticketmaster.com 0.65%
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14 Sears.com www.sears.com 0.61%
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15 CircuitCity.com www.circuitcity.com 0.59%
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16 Shopping.com www.shopping.com 0.57%
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17 JC Penney www.jcpenney.com 0.50%
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18 QVC.com www.qvc.com 0.49%
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19 Overstock.com www.overstock.com 0.48%
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20 Sprint PCS www.sprintpcs.com 0.47%
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21 The Home Depot www.homedepot.com 0.46%
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22 eMachines www.emachines.com 0.42%
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23 Half.com www.half.ebay.com 0.40%
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24 Barnes & Noble.com www.bn.com 0.37%
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25 Publishers Clearing
House www.pch.com 0.36%
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Hitwise at Shop.org See .org. (networking) org - The top-level domain for organisations or individuals that don't fit any other top-level domain (national, com, edu, or gov). Though many have .org domains, it was never intended to be limited to non-profit organisations. RFC 1591. Conference & Exposition exposition or exhibition, term frequently applied to an organized public fair or display of industrial and artistic productions, designed usually to promote trade and to reflect cultural progress. : Please visit Hitwise executives at the Shop.org exhibitor hall (Tabletop 10) to learn more about e-commerce intelligence services. About Hitwise: Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation. Hitwise collects Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the usage information via a combination of ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. data partnerships and opt-in To purposefully accept some situation or condition ahead of time. For example, to opt-in to an e-mail campaign means that you want to receive periodic newsletters or information, which may include advertising from the publisher or third parties. mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , headquartered in Melbourne Melbourne, city, Australia Melbourne, city (1991 pop. 2,761,995), capital of Victoria, SE Australia, on Port Phillip Bay at the mouth of the Yarra River. Melbourne, Australia's second largest city, is a rail and air hub and financial and commercial center. , Australia Australia (ôstrāl`yə), smallest continent, between the Indian and Pacific oceans. With the island state of Tasmania to the south, the continent makes up the Commonwealth of Australia, a federal parliamentary state (2005 est. pop. and operates in the USA, UK, Australia, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. and Singapore Singapore (sĭng`gəpôr, sĭng`ə–, sĭng'gəpôr`), officially Republic of Singapore, republic (2005 est. pop. 4,426,000), 240 sq mi (625 sq km). . More information about Hitwise is available at www.hitwise.com. |
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