Consumers Referring to the Yellow Pages More Than 15 Billion Times Every Year; Restaurants, Physicians, Automobile Servicing Lead Top 300 Headings.Business Editors BERKELEY HEIGHTS, N.J.--(BUSINESS WIRE)--May 29, 2003 Restaurants and Fast Food. Physicians and Surgeons Physicians and surgeons are medical practitioners who treat illness and injury by prescribing medication, performing diagnostic tests and evaluations, performing surgery, and providing other medical services and advice. . Automobile Repair, Servicing and Parts. Pizza and Beauty Salons. Attorneys, Dentists and Hospitals. These are the Yellow Pages headings consumers turn to most, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. an independent study by Knowledge Networks/Statistical Research Inc. done for the Yellow Pages Integrated Media Association The Integrated Media Association is a nonprofit organization based in Rhinebeck, New York. One of IMA's main projects is organizing the annual IMA Conference. The most recent conference was called "The Public Media Conference: Making the Transition" or "IMA Public Media 2007 (SM). All told, consumers referenced the print Yellow Pages 15.1 billion times last year and consulted electronic forms of the directories another 1.2 billion times -- up from virtually zero for the electronic form just a few years ago. There were more than 1.3 billion references to the "Restaurants (Fast Food and Other)" heading, more than 1.1 billion to "Physicians & Surgeons," and more than 500 million each to "Automobile Parts-New & Used" (561 million) and "Automobile Repairing & Service" (518 million). Next comes "Pizza," the #5 heading, at 447 million times per year. "This is the stuff of everyday life, and the Yellow Pages have always been there to meet people's needs at key moments in their lives," said Joel Raphael, director of research at the Yellow Pages I.M.A.(SM) "Whether in print or electronic form, consumers and businesses turn to the Yellow Pages day-in and day-out because they know the Yellow Pages will be able to assist them in locating the product or service they need. "Like no other advertising medium, the Yellow Pages are consistent, dependable and reliable - an 'always-on' medium that truly is the original, easy-to-use search engine in a world cluttered clut·ter n. 1. A confused or disordered state or collection; a jumble: sorted through the clutter in the attic. 2. A confused noise; a clatter. v. with advertising messages, information traffic jams and spam E-mail that is not requested. Also known as "unsolicited commercial e-mail" (UCE), "unsolicited bulk e-mail" (UBE), "gray mail" and just plain "junk mail," the term is both a noun (the e-mail message) and a verb (to send it). ," he added. The number of annual print references to the Yellow Pages in 2002 has remained consistent compared to the previous year, according to the study. A list of the Top 300 Most-Referenced Yellow Page headings is available on the Association Web site at www.yellowpagesima.org. For more information about this and other Yellow Pages research, contact Joel Raphael at the Yellow Pages I.M.A. at 908-286-2399, or via e-mail at joel.raphael@yellowpagesima.org. About The Yellow Pages I.M.A.(SM) Founded in 1988, the Yellow Pages Integrated Media Association(SM) (the Yellow Pages I.M.A.(SM)) has been instrumental in leading, serving and growing a global print and electronic media industry valued at more than $25 billion. Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones and who account for almost 95 percent of Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international and national sales force, which includes certified See certification. marketing representatives who handle national accounts and complement publishers' extensive local sales forces; and associate members, who include various industry stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. such as Yellow Pages advertisers, vendors and suppliers to the industry. The Association has members in more than 30 countries. Edward G. Blackman currently serves as president of the Association. Elmer L. Smith, president of BellSouth's Advertising & Publishing Group, currently serves as chairman of the Yellow Pages I.M.A.(SM) Board of Directors. In addition to BellSouth, board member companies include, Dex DEX - A cross between Modula-2 and C by W. van Oortmerssen. Amiga version 1.2. Media, Inc., SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. SMART Yellow Pages, Verizon Information Services See Information Systems. , Yellow Pages Group, DataNational/Volt Directory Systems, R.R. Donnelley & Sons Company, Wahlstrom Group and the Association of Directory Marketing. The Yellow Pages I.M.A.(SM) changed its name last year from the Yellow Pages Publishers Association to reflect more accurately the makeup makeup In the performing arts, material used by actors for cosmetic purposes and to help create the characters they play. Not needed in Greek and Roman theatre because of the use of masks, makeup was used in the religious plays of medieval Europe, in which the angels' faces of its membership and its role as the cornerstone of an integrated advertising media mix. For more information, please visit the Yellow Pages I.M.A.(SM) Web site at www.yellowpagesima.org or call (908) 286-2380. The Yellow Pages Integrated Media Association(SM), the Yellow Pages I.M.A.(SM) and yellowpagesima.org are registered service marks of the Yellow Pages Integrated Media Association(SM). |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion