Consumers Predict Hybrid Engines Will Represent Almost Half of Powered Vehicles by 2010.Business Editors/Automotive Writers GREENWICH Greenwich, borough, Greater London, England Greenwich (grĭn`īj, grĕn`–), outer borough (1991 pop. 200,800) of Greater London, SE England, on the Thames River. Manufactures include telephone equipment and underwater cable. , Conn.--(BUSINESS WIRE)--May 5, 2004 Research from TNS TNS transcutaneous neural stimulation. Automotive Looks at Interest, Purchase Consideration and Price Expectations for Alternate Fuel Vehicles Already a hit with the Hollywood Hollywood. 1 Community within the city of Los Angeles, S Calif., on the slopes of the Santa Monica Mts.; inc. 1903, consolidated with Los Angeles 1910. in-crowd, alternative fuel cars are this year's "must have" item. But not everyone is Brad Pitt or Cameron Diaz, and a new study announced today from TNS Automotive, a division of TNS, one of the world's three largest market information companies, unveils consumers' interest in alternative fuel vehicles Alternative fuel vehicle Conventional fuels such as gasoline and diesel are gradually being replaced by alternative fuels such as gaseous fuels (natural gas and propane), alcohol (methanol and ethanol), and hydrogen. , as well as purchase plans and price expectations of these vehicles. As new models of hybrid vehicles This is a list of hybrid vehicles in chronological order of production: Early designs
see dairy herd. into the market. The early adopters of alternate fuel vehicles are already out there but it is important to identify the next wave of followers - likely to be young, male, without families, and interested in buying into the sports and mid-range segments of the market. Key findings from this study include: -- Thirty-nine percent of consumers are interested in alternate fuel vehicles, with 26 percent considering purchasing one. -- Men (41 percent) are more interested in alternative fuel sources than women (37 percent), and 42 percent of consumers without kids are interested in doing so. -- Forty-six percent of consumers age 25-34 are interested in alternative fuel vehicles, yet only 29 percent of them are considering purchasing one. -- Although only 28 percent of consumers age 60-65 are interested in alternate fuel vehicles, those who are interested are willing to pay a higher cost for them. -- Those consumers who are considering purchasing a truck for their next vehicle show the least interest in alternate fuel vehicles (34 percent), while those looking to purchase mid-range or sporty sport·y adj. sport·i·er, sport·i·est 1. Appropriate for sport or participation in sports. 2. Exhibiting sportsmanship; sporting. 3. Flashy; jazzy. vehicles are most interested (45 percent and 44 percent, respectively). -- Mid-range and sporty vehicle buyers are also significantly more likely to consider purchasing one with an alternative fuel source when compared to luxury vehicle or truck buyers. -- The average expected price for an alternate fuel engine falls between $1000 and $2000. Those looking to purchase a sporty or luxury vehicle are the most willing to pay over $3000 for this feature. "The U.S. car buying public knows that change is coming, and while this revolution may be expected, it isn't just anyone who wants to pay for it," said Andy Turton, president of TNS Automotive. "The consumer most likely to drive this trend is young, male and someone to whom style is an important attribute in a mid-sized or sporty vehicle. The auto manufacturer who first creates a hybrid engine that also delivers sporty performance will be in a very good position." Also according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. this study, over half of the respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. answered that they think hybrid engines will most likely power vehicles in 2010.
What will most likely power vehicles in 2010?
FUEL PERCENT OF RESPONDENTS
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GASOLINE 53%
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HYBRID 51%
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ELECTRIC 26%
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FUEL CELLS 24%
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HYDROGEN 21%
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DIESEL 16%
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SOLAR 14%
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NUCLEAR 2%
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OTHER 2%
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About the Study The nationwide study was conducted at the end of January 2004 and is based on a representative sample of 1,000 consumers between the ages of 22 and 65, who have intentions of buying a new car in the next three to four years. In addition to attitudes towards alternate fuel source vehicles, respondents were asked to rate the overall appeal of the vehicles that were showcased at the 2004 Detroit Auto Show An auto show, or motor show, is a public exhibition of current automobile models, debuts, concept cars, or out-of-production classics. It is commonly attended by automobile manufacturers. Most auto shows occur once or twice a year. , and answer questions regarding purchase consideration, vehicle characteristics, and price consideration. About TNS Automotive TNS Automotive is a global leader in providing marketing research and strategic counsel services to automotive manufacturers. TNS Automotive offers deep marketing science expertise through its exclusive interactive panel of more than one million U.S. households and automotive-specific research methodologies, including cutting edge qualitative techniques and rigorous quantitative applications, that track individuals' attitudes, beliefs and behavior toward the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. . Utilizing its integrated and harmonized har·mo·nize v. har·mo·nized, har·mo·niz·ing, har·mo·niz·es v.tr. 1. To bring or come into agreement or harmony. See Synonyms at agree. 2. Music To provide harmony for (a melody). global knowledge sharing network and common methods, tools and standards, TNS Automotive replicates and transfers learning and knowledge anywhere in the world. About TNS TNS is a leading global provider of market information. The company collects, analyzes and interprets information to help its clients better understand the needs and wants of their customers. TNS provides research, advice and insight on market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. , advertising and communications, new product development, brand performance and stakeholder stakeholder n. a person having in his/her possession (holding) money or property in which he/she has no interest, right or title, awaiting the outcome of a dispute between two or more claimants to the money or property. management. The company is also one of the leading providers of social and political polling. From its global network, which spans 70 countries, TNS provides local expertise and knowledge, together with internationally consistent information and analysis to multi-national organizations. TNS is listed on the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. (TNN TNN The National Network (formerly The Nashville Network) TNN The Nashville Network (now The National Network) TNN The Nerd Network (online gaming clan) ). Further information can be found on http://www.tns-global.com. |
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