Consumers Opt for Fairtrade Coffee as They Learn More about the Plight of Producers and Farmers in Developing Countries.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c38456) has announced the addition of Global Market Review of Fairtrade and Ethical Food - Forecasts to 2012 to their offering. The fairtrade market is experiencing strong year-on-year growth in markets such as Switzerland Switzerland (swĭt`sərlənd), Fr. Suisse, Ger. Schweiz, Ital. Svizzera, officially Swiss Confederation, federal republic (2005 est. pop. 7,489,000), 15,941 sq mi (41,287 sq km), central Europe. , the UK, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , Australia and the US. While this is from a low base, it demonstrates the potential of this market to not only make a difference to developing world producers, but to increase interest in ethical shopping. During 2004, labelled fairtrade generated an estimated US$100m in producers' additional income thanks to global retail sales (of all fairtrade goods). This represents growth of 49% over the previous year. Fairtrade can no longer be ignored as a growing trend within the food and drinks industry - no matter where you live or whom you supply. The fairtrade concept originated in the Netherlands more than 20 years ago, and the first fairtrade labelled product was coffee - still one of the most popular fairtrade products - from Mexico. Fairtrade labelling is starting to appear on supermarket shelves, and consumers are increasingly recognising the fairtrade mark as an opportunity to put their own stamp on ethical consumerism Ethical consumerism is buying things that are made ethically. Generally, this means without harm to or exploitation of humans, animals or the natural environment. This can take on the following forms:[1] 1. something that differs in some characteristic from the class to which it belongs. 2. exhibiting such variation. var·i·ant adj. is becoming more common, as consumers learn about the plight of developing country producers and farmers. Chapter one - introduction Chapter two looks at global drivers. As is typical with any major market trend, there are a number of megatrends driving growth, many of which must be identified and explored to maximise the profit potential for your company. The top five major global drivers behind the growth in the fair-trade and ethical food market are discussed in this chapter. Chapter three highlights the opportunities within the ethical and fair-trade market. Ethics are topping the agenda for many consumers and prompting tremendous results - fairtrade is benefiting significantly as a result. This chapter discusses how big the market is, who are the consumers, and highlights the fair-trade market in Switzerland, New Zealand and Spain. It further provides details on the argument for and against including organic in your range. Chapter four identifies the major trends within the ethical and fair-trade market. It discusses multinationals jumping on the bandwagaon. Profiles of Nestle and Kraft foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for and their reach to the fair trade market are discussed. Innovation within the fairtrade food and drink market are given. Chapter five - What does the future hold for the fairtrade and ethical movement? Who will buy fairtrade in 2012? What are the opportunities to develop the ethical and fairtrade food market? This chapter looks at how the market can develop through to 2012. Chapter six discusses possible notes for action and next steps for companies to take. Topics Covered Executive summary Chapter 1 - Introduction Feel-good food Chapter 2 - Five top global drivers behind growth in the fairtrade and ethical food markets Introduction Consumer education Surge in 'cool' ethical consumerism Awareness and acceptance of other cultures and cuisines This is a list of various cuisines. Cuisines of the Americas Cuisines of the Americas are based on the cuisines of the countries from which the immigrant peoples came, primarily Europe. through more adventurous ad·ven·tur·ous adj. 1. Inclined to undertake new and daring enterprises. 2. Hazardous; risky. ad·ven travelling Anti-supermarkets and large corporations Credits and debits Chapter 3 Opportunities within the ethical and fairtrade market Introduction How big is the fairtrade market? Switzerland - a promising fairtrade market Fairtrade proving popular in New Zealand The Spanish Spanish, river, c.150 mi (240 km) long, issuing from Spanish Lake, S Ont., Canada, NW of Sudbury, and flowing generally S through Biskotasi and Agnew lakes to Lake Huron opposite Manitoulin island. There are several hydroelectric stations on the river. have some way to go What do consumers think of fairtrade? Who buys fairtrade and why? Should I include a fairtrade product(s) in my range? Chapter 4 - Identifying the major trends within the ethical and fairtrade market Multinationals are jumping on-board On board usually means to be traveling on some vehicle. For example, Baby On Board. Compare with overboard. Metaphorically, the term on-board is often used to refer to some piece of technology that is integrated in a moving vehicle, for example: n. 1. An elaborately decorated wagon used to transport musicians in a parade. 2. Informal A cause or party that attracts increasing numbers of adherents: Monitoring multinational activity Nestle - the largest food company in the world Kraft Foods - the second largest food company in the world Innovation trends Innovation restricted to leading categories NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands highlights in the fairtrade market Future focus for fairtrade and ethical NPD Chapter 5 - What does the future hold for the fairtrade and ethical movement? Fairtrade global market value to 2012 Who will buy fairtrade in 2012? Opportunities to develop the ethical and fairtrade food market Organic and fairtrade Kids and fairtrade Healthy fairtrade Tell a story... Potential hurdles to the rapid development of ethical and fairtrade food Chapter 6 Notes for action and next steps for companies Consumer confusion is restricting sales Target seniors as well as 'young foodies' Build trust Action points to consider List of tables Table 1: Estimated retail value and average spend per consumer on fairtrade labelled products, 2004, by country (EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. ) Table 2: Fairtrade market statistics - Switzerland, 2005 Table 3: Fairtrade market statistics - Spain, 2005 Table 4: Six arguments for and against including a fairtrade product in your range Table 5: Popular fairtrade food and drink categories Table 6: Retail value of UK fairtrade market by category, 1999-2004 (GBPm) Table 7: Difference in value share of leading ambient Surrounding. For example, ambient temperature and humidity are atmospheric conditions that exist at the moment. See ambient lighting. and chilled food Chilled foods are prepared foods stored at refrigeration temperatures (at or below 8°C). They have been available in the United Kingdom and many other industrialised countries since the 1960s. and drinks categories in overall fairtrade market, 2004 versus 2005, % Table 8: Global fairtrade market value 2004-2012 (US$bn) Companies Mentioned --Nestle --Kraft Foods For more information visit http://www.researchandmarkets.com/reports/c38456 |
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