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Consumers Name Top Holiday Gift Picks with Latest ``Shopping in America'' Survey; Shoppers Positive About Economy, Plan to Spend Average of $608 on Gifts.


SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif. -- Stockings will be well-stuffed with everything from boots and brooches to electronic games Electronic Games was the first video game magazine published in the United States and ran from 1981 to 1985. Co-founded by Arnie Katz, Joyce Worley and Bill Kunkel, it is unrelated to the subsequent Electronic Gaming Monthly.  and traditional teddy bears as shoppers plan to spend 4 percent more than last year on holiday gifts. Consumer's top gift picks were released today with the results of the latest Shopping in America survey conducted for The Macerich Company (NYSE NYSE

See: New York Stock Exchange
:MAC) by August Partners. The survey also showed shopper spending intentions and a positive outlook on the American economy.

Clothing is the most popular holiday gift category (selected by 22 percent) according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the majority of the 6,200 shoppers surveyed, followed by toys, electronics, books/CDs and mall gift cards/certificates. Jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
, fashion accessories Fashion accessories are items apart from the garment itself, which complement the whole outfit. Fashion accessories include jewelry, gloves, handbags, hats, or scarves. , home furnishings and appliances were less popular, each selected by less than 10 percent of shoppers.
Top Gift Categories
-------------------
Clothing                                              22%
------------------------------ --------------------------
Toys                                                  13%
------------------------------ --------------------------
Electronics                                           11%
------------------------------ --------------------------
Books/CDs                                             11%
------------------------------ --------------------------
Mall Gift Cards/Certificates                          10%
------------------------------ --------------------------


The Shopping in America survey showed that shoppers plan to spend an average of $898.38 on holiday-related purchases, including $608.15 on holiday gifts and $290.23 on decorations, parties and other holiday purchases.

"Consumer intentions for increased holiday spending mirror their positive outlook for the economy," said Garry Butcher, Macerich vice president of marketing and consumer research. "Eighty two (82) percent of shoppers surveyed said they feel the economy will be stronger or the same in 2005 (40 percent and 42 percent, respectively) while 18 percent said it will be weaker."

Boots, clutch bags, brooches/pins, fur items and leopard leopard, large carnivore of the cat family, Panthera pardus, widely distributed in Africa and Asia. It is commonly yellow, buff, or gray, patterned with black spots and rings. The rings, unlike those of the New World jaguar, never have spots inside them.  print will be the hottest items under the tree among those who have decided on clothing and accessory gifts. Shoppers predict the traditional cashmere cashmere

Animal-hair fibre forming the downy undercoat of the Kashmir goat. The fibre became known for its use in beautiful shawls and other handmade items produced in Kashmir, India. The fibres have diameters finer than those of the best wools.
 sweater will be less popular this year.
Top Fashion Gifts
-----------------
Boots                                                 19%
------------------------------ --------------------------
Clutch Bags                                           18%
------------------------------ --------------------------
Brooches & Pins                                       16%
------------------------------ --------------------------
Fur/Fur Accessories                                   15%
------------------------------ --------------------------
Leopard Print Items                                   11%
------------------------------ --------------------------
Tweed                                                 10%
------------------------------ --------------------------
Cuffed Pants                                           7%
------------------------------ --------------------------
Cashmere Items                                         4%
------------------------------ --------------------------


The downsized Sony PlayStation Sony Playstation - Playstation  2 (PS2), LeapFrog educational games and interactive Barbie Barbie
 in full Barbara Millicent Roberts

A plastic doll, 11.5 in. (29 cm) tall, with the figure of an adult woman that was introduced in 1959 by Mattel, Inc., a southern California toy company.
 (e.g. Barbie The Princess and the Pauper An impoverished person who is supported at public expense; an indigent litigant who is permitted to sue or defend without paying costs; an impoverished criminal defendant who has a right to receive legal services without charge.


PAUPER.
 Interactive Serafina cat) top the list for shoppers who have decided on electronic toys.
Top Electronic Gifts
--------------------
Downsized PlayStation 2                               47%
------------------------------ --------------------------
LeapFrog Educational Games                            19%
------------------------------ --------------------------
Interactive Barbie (items)                            14%
------------------------------ --------------------------
Tamagochi                                              8%
------------------------------ --------------------------
Blinkie Electronic Pets                                5%
------------------------------ --------------------------


"Despite the popularity of high-tech toys and gadgets, an old favorite wins out in the traditional toy category: the teddy bear, selected by 21 percent of shoppers surveyed," added Butcher.

Care Bears and Cabbage Patch Cabbage patch may refer to:
  • The Cabbage Patch Kids dolls
  • The Cabbage patch dance
  • A cabbage patch may also be a plot of land on which cabbages are grown, see Allotment (gardening)
 dolls are also making a comeback with shoppers, alongside Barbie and Bratz in shopper's top five list for non-electronic toys. Hello Kitty, wooden toys and Strawberry Shortcake
This article refers to the character; for the dessert, see shortcake.


Strawberry Shortcake is a licensed character owned by American Greetings, originally used in greeting cards and expanded to include dolls, posters, and other products.
 were selected by less than 11 percent of shoppers who had decided on favorites in this category.
Top Traditional Toys
--------------------
Teddy Bears                                           21%
------------------------------ --------------------------
Care Bears                                            16%
------------------------------ --------------------------
Barbie                                                15%
------------------------------ --------------------------
Bratz                                                 13%
------------------------------ --------------------------
Cabbage Patch Dolls                                   12%
------------------------------ --------------------------


As for their own holiday wish list, shoppers overwhelmingly selected a new car as their top "fantasy" gift. Among the other pricy pric·y  
adj.
Variant of pricey.

Adj. 1. pricy - having a high price; "costly jewelry"; "high-priced merchandise"; "much too dear for my pocketbook"; "a pricey restaurant"
high-priced, pricey, costly, dear
 items selected by those with a pick: travel, jewelry and plasma TVs A flat panel TV that uses the plasma display technology. See flat panel TV, plasma display and LCD vs. plasma. .
Top "Fantasy" Gifts
-------------------
Car                                                   39%
------------------------------ --------------------------
Travel                                                20%
------------------------------ --------------------------
Jewelry                                               16%
------------------------------ --------------------------
Plasma TV                                             14%
------------------------------ --------------------------
Designer Bags/Shoes                                    8%
------------------------------ --------------------------


Shoppers are also in a charitable spirit this season. Overall, 61 percent of shoppers surveyed through Shopping in America plan to donate to a charity. More shoppers in the West (63 percent) will donate compared to other regions of the country: Northeast (61 percent), South (61 percent), and Midwest (57 percent).

Shopping in America is a national shopper intercept survey that studies consumer shopping trends. The survey is conducted within shopping malls that are geographically spread proportionately among the four major U.S. Census regions, approximating the weight of the population residing in those regions. There are 20 participating malls located in 17 states; 14 of the shopping malls are Macerich owned.

The Shopping in America report, including details on holiday spending and shopping time periods, can be found at www.shoppinginamerica.biz biz  
n. Informal
Business.


biz
Noun

Informal business

Noun 1.
.

The Macerich Company is a fully integrated self-managed and self- administered real estate investment trust, which focuses on the acquisition, leasing, management, development and redevelopment of regional malls throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The Company is the sole general partner and owns an 81% ownership interest in The Macerich Partnership, L.P. Macerich now owns interests in properties totaling approximately 61 million square feet consisting primarily of interests in 62 regional malls. Additional information about The Macerich Company can be obtained from the Company's website at www.macerich.com

Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat.

Trained by D.
: Product photos available upon request.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 9, 2004
Words:734
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