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Consumers Indifferent about Telecom Service Providers Reports New TNS Study; When Choosing Bundled Services, Consumers Have No Preference for Providers.


JENKINTOWN, Pa. -- Even though the telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  industry has refocused its efforts to emphasize the "triple-play" (the combination of wired line, video and Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 services from one provider), consumers indicate that they are indifferent INDIFFERENT. To have no bias nor partiality. 7 Conn. 229. A juror, an arbitrator, and a witness, ought to be indifferent, and when they are not so, they may be challenged. See 9 Conn. 42.  to who provides these combined services. TNS TNS

transcutaneous neural stimulation.
 Telecoms recent survey of consumers across the US indicated that 67 percent of households did not indicate a preference for the service provider who would offer them a bundled bun·dle  
n.
1. A group of objects held together, as by tying or wrapping.

2. Something wrapped or tied up for carrying; a package.

3. Biology A cluster or strand of closely bound muscle or nerve fibers.
 offering.

Despite the lack of consumer preference, some differences can be noted when comparing RBOC (Regional Bell Operating Company) The Bell telephone companies that were spun off of AT&T by court order in 1984 (the Divestiture). Also known as the "Baby Bells," the initial seven RBOCs were Nynex, Bell Atlantic, BellSouth, Southwestern Bell, US West,  service areas. In the BellSouth
For current information on this topic, see AT&T.
For information on the Bell Operating Company of AT&T that serves the southeastern United States, see BellSouth Telecommunications.
 region 19 percent of households indicated a preference for their local provider for these combined services compared to 16 percent of households nationwide, while in the Qwest (Qwest Communications International Inc., Denver, CO, www.qwest.com) A telecommunications company that offers services to telecom carriers, businesses and homes using an extensive fiber-optic network throughout the U.S. and Mexico.  region only 11 percent of households preferred their local provider.

"Providers will need to compete for consumers based on service offerings and pricing and focus less on brand," remarks Charles White Charles or Charlie White may refer to:
  • Charlie White (artist) (born 1972), U.S. artist
  • Charles White (author) (born 1976), U.S. author of "The Loyalist's Son, Standards Left Ragged"
  • Charlie White (figure skater) (born 1987), U.S. ice dancer.
, Vice President at TNS Telecoms. "Providers can look at these results as a double-edged dou·ble-edged
adj.
1. Having two cutting edges: a double-edged blade.

2.
a. Effective or capable of being interpreted in two ways: double-edged praise.
 sword depending on their position in the market. Existing customers are very willing to consider their provider for new services, but likewise they will consider their other providers as well," says White.

In other results from this quarter, three percent (3%) of households nationwide moved from cable TV to satellite TV over the quarter. In addition, spending on wired line telecom services decreased four percent (4%) from the previous quarter while spending on wireless and video services increased slightly.
Telecom Industry Market Share and Tracking - Second Quarter 2005

Service Penetrations

Service                           Penetration  Change from
                                    Rate       Last Quarter
-----------------------------------------------------------
Local                               95%                  0
-----------------------------------------------------------
Wired Line Long Distance            86%                  4
-----------------------------------------------------------
Wireless                            72%                  1
-----------------------------------------------------------
PC                                  76%                 -1
-----------------------------------------------------------
Internet At Home                    67%                 -1
-----------------------------------------------------------
Cable TV                            58%                 -3
-----------------------------------------------------------
Satellite TV                        25%                  3
-----------------------------------------------------------
PDA                                 14%                  0
-----------------------------------------------------------
Paging                               6%                  0
-----------------------------------------------------------

  Wired Line Share of Revenue

 (Share includes total spending on local, IntraLATA and InterLATA
  long distance and local and LD integrated plan spending)

Company           Share of     Change from
                  Revenue      Last Quarter
-------------------------------------------
Verizon             24%                  3
-------------------------------------------
SBC                 17%                 -3
-------------------------------------------
BellSouth           12%                  0
-------------------------------------------
AT&T                 7%                 -1
-------------------------------------------
Qwest                6%                  0
-------------------------------------------
MCI                  5%                  0
-------------------------------------------
Sprint               5%                  0
-------------------------------------------
Other               24%                  1
-------------------------------------------


Local Phone Services Market Share

Company        Share of    Change  Share of   Change  Share of  Change
               All         from    Non-Bundle from    Customers from
               Households  Last    Revenue/a  Last      in      Last
              (Includes   Quarter (Includes  Quarter  service  Quarter
               all                 only              Territory
               households          households
               including           without
               those with          bundles)
               bundles)
----------------------------------------------------------------------
Verizon             27%      3         30%      4        85%      7
----------------------------------------------------------------------
SBC                 22%     -2         16%     -5        79%      0
----------------------------------------------------------------------
BellSouth           11%     -1         16%      0        86%      0
----------------------------------------------------------------------
Qwest                8%      0         10%      0        81%     -2
----------------------------------------------------------------------
Sprint               5%      0          6%      0        95%     -1
----------------------------------------------------------------------
Other               27%     -1         22%      1       N/A
----------------------------------------------------------------------

   /a: Reflects a revised methodology for calculating bundled and
non-bundled revenue

   LD Phone Service Market Share (Includes IntraLATA and InterLATA
   calling)

Company             Share of All Households  Change from
                         (Includes all       Last Quarter
                      households including
                       those with bundles)
--------------------------------------------------------
AT&T                             16%             -2
--------------------------------------------------------
SBC                              18%             -1
--------------------------------------------------------
Verizon                          18%              3
--------------------------------------------------------
MCI                               7%             -1
--------------------------------------------------------
Sprint                            6%              0
--------------------------------------------------------
BellSouth                         7%              0
--------------------------------------------------------
VarTec                            2%              0
--------------------------------------------------------
Qwest                             5%              0
--------------------------------------------------------
Other                            31%              1
--------------------------------------------------------

   Wireless Services Market Share


Company       Share of Households     Change  Share of    Change
                                       from    Revenue     from
                                       Last                Last
                                      Quarter             Quarter
----------------------------------------------------------------------
Verizon
 Wireless           27%                  1       28%       1
----------------------------------------------------------------------
Cingular/a          31%                 -1       30%       0
----------------------------------------------------------------------
Sprint PCS          10%                 -1       11%      -2
----------------------------------------------------------------------
T-Mobile             9%                  0        9%       0
----------------------------------------------------------------------
ALLTEL Wireless      5%                  0        5%       1
----------------------------------------------------------------------
Nextel               4%                  0        7%       1
----------------------------------------------------------------------
Cellular One         2%                  0        2%       0
----------------------------------------------------------------------
Other               13%                  0        8%      -1
----------------------------------------------------------------------

    /a: Includes AT&T Wireless

Internet Connection Household Share

Company     Share of Dial-up  Change   Company   Share of     Change
            Households         from               Broadband   from
                               Last               Households  Last
                               Quarter                        Quarter
----------------------------------------------------------------------
AOL           28%               -1     Comcast       18%      -1
----------------------------------------------------------------------
MSN           5%                 0     SBC           13%       1
----------------------------------------------------------------------
Earthlink     6%                 0     Cox            7%      -1
----------------------------------------------------------------------
NetZero       5%                 0     Verizon       11%       1
----------------------------------------------------------------------
AT&T          4%                 0     Time Warner    7%      -1
----------------------------------------------------------------------
Juno          4%                 0     Charter        5%       0
----------------------------------------------------------------------
Other        49%                 2     Other         39%       0
----------------------------------------------------------------------

  Cable/Satellite Service Market Share

Company               Share of   Change    Share of     Change
                     Households   from     Revenue       from
                                  Last                   Last
                                Quarter                 Quarter
----------------------------------------------------------------------
Comcast                  23%       -2        23%          -1
----------------------------------------------------------------------
DirecTV                  16%        2        18%           3
----------------------------------------------------------------------
Time Warner              11%       -1        12%          -1
----------------------------------------------------------------------
Dish Network             13%        1        13%           1
----------------------------------------------------------------------
Charter Communications    6%       -1         6%           0
----------------------------------------------------------------------
Cox Communications        7%        0         7%           0
----------------------------------------------------------------------
Adelphia                  4%        0         4%           0
----------------------------------------------------------------------
Other                    20%        0        17%          -2
----------------------------------------------------------------------

   Share of Customer Spending

   (Share of total telecom spending spent on each product category)

Service                 Share of    Change from
                         Revenue    Last Quarter
------------------------------------------------
Wired                     26%              -1
------------------------------------------------
Wireless                  32%               0
------------------------------------------------
Video                     29%               1
------------------------------------------------
Internet                  13%               0
------------------------------------------------

     Average Consumer Spending (across all households)

Service               Average Monthly    Percent Change
                      Spending/a      from Last Quarter
-------------------------------------------------------
Wired                  $43.69                -4%
-------------------------------------------------------
Wireless               $54.15                 1%
-------------------------------------------------------
Cable/Satellite TV     $46.75                 1%
-------------------------------------------------------
Internet               $22.17                -1%
-------------------------------------------------------
Total                 $166.77                -1%
-------------------------------------------------------

   /a: Wired line spending was adjusted to reflect local phone
penetration


  Average Consumer Spending (only for households which actually use
the service)

Service                  Average Monthly  Percent Change
                             Spending        from Last
                                              Quarter
-------------------------------------------------------
Local                         $36.61            -4%
-------------------------------------------------------
Long Distance                 $13.47            -3%
-------------------------------------------------------
Wireless                      $75.67             0%
-------------------------------------------------------
Video                         $57.82             1%
-------------------------------------------------------
Internet                      $32.83             0%
-------------------------------------------------------


   Share of Communications Wallet

   Share of Communications Wallet represents the percentage of the
total consumer dollars spent with each provider on Communications
services.

                           Share of         Change from
Company                  Communications   Previous Quarter
                             Wallet
-----------------------------------------------------------
Verizon Wireless                9%                1
-----------------------------------------------------------
Cingular Wireless/b             9%                0
-----------------------------------------------------------
Comcast                                8%               -1
-----------------------------------------------------------
Verizon                                8%                1
-----------------------------------------------------------
SBC                                    6%               -1
-----------------------------------------------------------
Sprint/a                               5%               -1
-----------------------------------------------------------
DirecTV                                5%                1
-----------------------------------------------------------
BellSouth                              4%                0
-----------------------------------------------------------
Time Warner                            4%                0
-----------------------------------------------------------
Dish Network                           4%                1
-----------------------------------------------------------
T-Mobile                               3%                0
-----------------------------------------------------------
Cox                                    3%                0
-----------------------------------------------------------
AT&T                                   2%               -1
-----------------------------------------------------------
Charter                                2%                0
-----------------------------------------------------------
Qwest                                  2%                0
-----------------------------------------------------------
ALLTEL Wireless                        2%                1
-----------------------------------------------------------
AOL                                    1%                0
-----------------------------------------------------------
MCI                                    1%                0
-----------------------------------------------------------
Other                                 22%                1
-----------------------------------------------------------

   /a: Includes both Sprint and Sprint PCS

   /b: Includes both Cingular Wireless and AT&T Wireless



About the Research

TNS Telecoms collects responses through its Bill Harvesting har·vest  
n.
1. The act or process of gathering a crop.

2.
a. The crop that ripens or is gathered in a season.

b. The amount or measure of the crop gathered in a season.

c.
(R) database from 32,000 U.S. households that provide their complete set of telecommunications bills, promotional bill inserts and telecom direct mail communications each year. In the business market, TNS Telecoms' BusinessWave(R) research gathers telecom behavior information from small, medium and large businesses across the U.S. Together this syndicated information provides a number of product offerings including databases, TNS reports and online applications allowing national, state, city and micro level analysis across the U.S.

About TNS Telecoms

TNS Telecoms, the specialist telecoms division of TNS, is a global provider of strategic and tactical market information and analysis for telecom service providers and the entire telecommunications industry. Its range of syndicated research solutions and custom capabilities allows TNS Telecoms to meet the changing market information challenges of telecom-related businesses. For more information please go to http://www.tnstelecoms.com.

About TNS

TNS is a market information group. We are the world's largest custom research company and a leading provider of social and political polling. We are also a major supplier of consumer panel, TV audience measurement and media intelligence services.

TNS operates a global network spanning 70 countries and employs over 13,000 people. We provide market information and measurement, together with insights and analysis, to local and multinational multinational

Of, relating to, or being a company with subsidiaries or other operations in a number of countries. The diversity of operations of such companies subjects them to unique risks (for example, exchange rate changes or government nationalization)
 organizations.

We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research motivational research
n.
Systematic analysis of the motives behind consumer decisions, used especially by advertisers and marketers to assess attitudes toward products and services. Also called motivation research.
, brand and advertising research and stakeholder stakeholder n. a person having in his/her possession (holding) money or property in which he/she has no interest, right or title, awaiting the outcome of a dispute between two or more claimants to the money or property.  management to bring our clients up-to-the minute, internationally consistent information.

We think differently to help our clients build competitive advantage, making TNS the sixth sense of business.

www.tns-global.com

Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat.

Trained by D.
: Please source all data and tables as "Source: TNS Telecoms." Third Quarter 2005 Tracking Metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM.  will be available in December December: see month.  2005. Bill Harvesting and BusinessWave are registered trademarks of TNS Telecoms.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Oct 27, 2005
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