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Consumers Increasingly Turn to LifeGem Created Diamonds as an Ethical Alternative to Conflict Diamonds.


Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
.' Blood Diamond Boosts Consumer Interest in Other Sources of High Quality Diamonds

CHICAGO -- Tomorrow's nationwide release of the movie "Blood Diamond" has raised consumer awareness of the ethical issues surrounding the diamond industry, conflict diamonds, and the associated problems with the diamond trade and global environment. LifeGem Created Diamonds offers a responsible alternative to diamonds mined from the earth by creating high quality diamonds from a unique and meaningful carbon source.

"People want a more responsible choice when looking for diamonds, and consumers are selecting lab created diamonds more often," said Greg Herro, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of LifeGem Created Diamonds. "Once they have chosen not to purchase a diamond from the earth, many consumers get excited to find out that the LifeGem provides a highly personalized option, and recent innovations have made the LifeGem even more attractive to consumers."

LifeGem recently began creating diamonds from locks of hair, making these diamonds more meaningful options for anniversaries, family keepsakes Keepsakes - A Collection is an anthology by All About Eve released on 13 March 2006. It is available either as a double CD or as a limited edition double CD and DVD set (the DVD containing the band's videos and television performances).  or memorials products. A husband, for example, can create a LifeGem from his children's locks of hair as a personalized anniversary gift.

The LifeGem was first produced in yellow, blue, red and green, but unlike most manufacturers of created diamonds, LifeGem now has the equipment and technology capable of producing colorless diamonds. LifeGem created diamonds are recognized as authentic by the world's foremost gemologists trained by the Gemological Institute of America The Gemological Institute of America, or GIA, is a non-profit institute dedicated to research and education in the field of gemology. The GIA is also well known for its gem identification and grading services, and developed the famous "four Cs" (Cut, Clarity, Color and Carat  (GIA Noun 1. GIA - a terrorist organization of Islamic extremists whose violent activities began in 1992; aims to overthrow the secular Algerian regime and replace it with an Islamic state; "the GIA has embarked on a terrorist campaign of civilian massacres" ).

About LifeGem

LifeGem developed the world's first certified, high quality fancy colored diamond created from the carbon of a loved one in 2002, to help family and friends memorialize me·mo·ri·al·ize  
tr.v. me·mo·ri·al·ized, me·mo·ri·al·iz·ing, me·mo·ri·al·iz·es
1. To provide a memorial for; commemorate.

2. To present a memorial to; petition.
 the life of the deceased. Headquartered in Elk Grove Village Elk Grove Village, village (1990 pop. 33,429), Cook and Du Page counties, NE Ill., a suburb of Chicago; inc. 1956. With a population of c.100 at the time of its establishment on open farmland, the village has grown dramatically and steadily, largely because of its , Ill., the company creates the LifeGem in varying sizes and colors through a worldwide network of certified partners. For additional information and to find local funeral partners, please visit www.LifeGem.com or call 1-866-LIFEGEM.
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 7, 2006
Words:304
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