Consumers Flock to Natural and Organic Drinks - Diet Drinks no Longer Leading the Wellness Market.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c42435) has announced the addition of Datamonitor's new report: How To Exploit New Wellness Trends in Drinks to their offering. Consumers spent more than US$25bn on wellness drinks in 2005, making up 12% of all soft drinks spending across the US and Europe Europe (y  r`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000). . The market represents a major opportunity for drinks marketers, as consumers become aware of the link between diet and lifestyle. Drinks offer consumers a convenient way of maximizing nutrition and feel-good feel-goodadj. Characterized by or designed to encourage a feeling of often superficial happiness or satisfaction: "Everything about Fassbinder ran contrary to Hollywood notions of feel-good entertainment" benefits while living increasingly hectic hec·tic adj. 1. Characterized by intense activity, confusion, or haste: "There was nothing feverish or hectic about his vigor" Erik Erikson. 2. lifestyles. Scope of this title: - Quantitative data covering wellness drinks sales value and volume between 2000 and 2010, broken down by country and category. - Population data showing the numbers of regular and occasional users of natural products between 2000 and 2010, broken down by country. - Survey-based insights into consumers' attitudes towards their bodies and minds, and how they affect consumption behavior. - Detailed action points offering practical strategies based on the trends and insights analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. in the report. Highlights of this title: - Growth in wellness drinks consumption is no longer driven by diet products: functional drinks saw sales in the US rise by more than 5% a year over the 2000-2005 time period, while natural and organic drinks grew by almost 30% every year. In Europe, functional, natural and organic drinks grew at double the rate of diet drinks. - There are 58 million loyal users of natural products in Europe, and 39 million in the US. Along with 177 million European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. and 123 million American occasional users, they make up well over half the total population. The number of people who do not seek out natural products is forecast to decline by 3% a year in both countries. - According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a global online poll conducted by The Economist, health was the most important factor considered important for personal happiness, with only family relations coming close. Similarly, 90% of European and US consumers surveyed believe that improving their health is important and 66% have taken recent steps to improve it. Reasons to order your copy: - Obtain exclusive data concerning value consumption of all different wellness drinks categories over time - Understand the attitudes driving changes in healthy drinks consumption behavior - Improve your marketing strategy by tailoring wellness drinks to the most important consumer needs Contents: OUR VIEW CATALYST SUMMARY METHODOLOGY ANALYSIS TREND: people are taking greater individual responsibility for wellness People are clearly looking to improve their health TREND: consumers are purchasing ever larger quantities of 'wellness drinks' US consumers are flocking flocking 1. counterpart of herding but for a flock. 2. precipitation, usually by the addition of a chemical, of protein in a solution for the purpose of clarifying it. to natural and organic drinks European consumers are less diet-focused than Americans TREND: wellness is a trend with relevance for the entire drinks market Overall drinks consumption is becoming healthier Several consumer wellness trends are driving overall drinks sales INSIGHT: consumer stress drives emotional wellness concerns Stress and anxiety are increasingly prominent lifestyle factors Work-life imbalance imbalance /im·bal·ance/ (im-bal´ans) 1. lack of balance, such as between two opposing muscles or between electrolytes in the body. 2. dysequilibrium (2). is a key priority for wellness products to tackle INSIGHT: body image is an important part of wellness Time spent on personal appearance is increasing Consumers are generally dissatisfied dis·sat·is·fied adj. Feeling or exhibiting a lack of contentment or satisfaction. dis·sat  is·fied with their appearance Appearance dissatisfaction leads to a lower sense of wellness INSIGHT: consumers have strong associations between drinks and wellness Dietary issues are perceived as most important in achieving a sense of wellness INSIGHT: attitudes to health and wellness vary by consumer group Women tend to care more about wellness than men The old and the young are the most important wellness consumers INSIGHT: there is still a gap between wellness attitudes and behaviors Consumers are sceptical of health information and health claims Consumers find healthy living regimes too difficult to follow ACTIONS Target wellness marketing towards body image concerns Create drinks that go beyond 'diet' to 'weight management' Move beyond weight loss to personal beauty Address the health/indulgence clash using 'freshness' Don't neglect the product itself Develop 'refreshing' qualities through product and marketing manipulation Tailor A tailor is a person whose occupation is to sew menswear style jackets and the skirts or trousers that go with them. Although the term dates to the thirteenth century, tailor NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands and marketing to specific demographic groups Make sure that attempts at gender-based wellness positioning are targeted appropriately Address the attitude/behavior gap by building trust and awareness Do not make 'scientific' claims that consumers cannot easily understand Use 'natural' as a code word to build consumer trust APPENDIX For more information visit http://www.researchandmarkets.com/reports/c42435 Source: Datamonitor |
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