Consumers Demand for Healthier Food Drives the $1.6 Billion Smoothies Market in the United States.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c29956) has announced the addition of Smoothies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. to their offering. Smoothies have grown into an estimated $1.6 billion market in 2005, fueled by growing consumer demand for healthy fast food, combined with the rapid expansion of smoothie smooth·ie also smooth·y n. pl. smooth·ies Slang 1. A person regarded as being assured and artfully ingratiating in manner. 2. A smooth-tongued person. shops and other retail stores selling fresh smoothies. The market can be divided into two main segments: made-to-order smoothies and packaged smoothies, which includes both ready-to-drink smoothies and smoothie mixes/concentrates. Made-to-order smoothies account for approximately 94% of category sales, and drove the majority of growth during the review period. The expansion of national and regional smoothie chains and independents--coupled with the growing presence of smoothies as a menu item at quick-service restaurants and other alternative locations--helped increase sales of made-to-order smoothies by an estimated 38% from 2003-05. At the same time, leading smoothie chains like Jamba Juice Jamba Juice is a high-end chain of smoothie restaurants headquartered in Emeryville, California with over 640 locations operating in 21 states, the District of Columbia and the Bahamas. Over 400 locations are company-owned, with the remainder being franchised. , Freshens Smoothie, and Smoothie King Smoothie King Franchises Inc. is a smoothie and health food retailer that caters to a healthy lifestyle through nutritious blended fruit-based drinks. First opening in 1973 as a stand-alone vitamin shop in Kenner, Louisiana; Smoothie King now encompasses over 450 locations and launched a host of new products, such as breakfast smoothies and hot drinks, aimed to increase usage occasions and bring in new users. Packaged smoothies, which account for about 6% of the market, grew at a slower pace (14% from 2003 to 2005). The segment faced strong competition from the yogurt yogurt: see fermented milk. yogurt Semisolid, fermented, often flavoured milk food. Yogurt is known and consumed in almost all parts of the world. drink category, which grew 62% during the same period. We expect positive trends to continue over the next five years. The major consumer trends that have fueled growth in the smoothies market--healthier eating and consuming more meals on the go--are expected to continue. The major smoothie chains have aggressive plans for future store growth, and will continue to bring in new consumers by moving into less-developed territories like airports and hospitals. We have defined a "smoothie" as a drink that is made with fresh fruit, juice, and some type of thickener thick·en tr. & intr.v. thick·ened, thick·en·ing, thick·ens 1. To make or become thick or thicker: Thicken the sauce with cornstarch. The crowd thickened near the doorway. 2. , such as sherbet sher·bet n. 1. also sher·bert A frozen dessert made primarily of fruit juice, sugar, and water, and also containing milk, egg white, or gelatin. 2. Chiefly British A beverage made of sweetened diluted fruit juice. , milk, or soymilk soy·milk n. A milk substitute made from soybeans, often supplemented with vitamins. Noun 1. soymilk - a milk substitute containing soybean flour and water; used in some infant formulas and in making tofu . This report examines U.S. sales of smoothies, including those prepared on-site at locations such as smoothie/juice bars and restaurants, as well as ready-to-drink, bottled smoothies and smoothie mixes, both dry and frozen. All drinks marketed or labeled as smoothies are included in this report, with the exception of yogurt drinks (e.g. Dannon Light n' Fit, Yoplait, and Nouriche), which are sometimes labeled "smoothies," but are typically shelved in the yogurt aisle. Yogurt drinks are analyzed in a separate report, Yogurt Drinks U.S., December 2005. "Boosts" sold for consumption within a smoothie are included in this report, but premium juices and alcohol smoothies are not. Companies Mentioned Jamba Juice For more information visit http://www.researchandmarkets.com/reports/c29956 |
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