Consumers Cutting Back on Consumer Technology This Holiday Season.PORT WASHINGTON Port Washington, uninc. town (1990 pop. 15,387), Nassau co., SE N.Y., a suburb of New York City, on the north shore of Long Island and Manhasset Bay. There is extensive manufacturing, much of it reflecting the region's past association with the aircraft and aerospace , N.Y. -- Consumers plan to cut back this holiday season on consumer technology purchases, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new report by leading market research company The NPD Group The NPD Group, Inc. is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD . NPD's Consumer Technology Holiday Snapshot Report examined consumer purchase intent for popular holiday gift categories including flat-panel TVs, desktop and notebook PCs, MP3 players, digital cameras, GPS devices, and digital picture frames. The report found that among the consumers who plan to come out and shop on Black Friday Black Friday, Sept. 24, 1869, in U.S. history, day of financial panic. In 1869 a small group of American financial speculators, including Jay Gould and James Fisk, sought the support of federal officials of the Grant administration in a drive to corner the gold , a good deal on a specific item is what they are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. . Fifty-four percent of consumers who said they will get up and shop early on Black Friday are more interested in deals on specific products rather than just overall bargains. Then there are some consumers who are rethinking making a big-ticket consumer technology purchase for the holidays. Of the 23 percent of consumers who were considering buying a flat-panel TV (40"+), 33 percent said because of the economy now they definitely are not going to buy one. DSLRs were on the shopping lists of about 12 percent of consumers, but now 25 percent of that group said they probably won't go ahead with purchasing a higher-end camera. But there will still be plenty of consumers going ahead with planned purchases; they just may be a less expensive brand, or less expensive model from their manufacturer of choice. According to the report, brand loyalty will play a big part in DSLR (Digital Single Lens Reflex) A digital still image camera that uses a single lens reflex (SLR) mechanism. Most professional cameras have always been single lens reflex cameras, although analog. purchases, but consumers said they will be looking for a less expensive model. More consumers said they won't be as brand loyal for their digital picture frame or MP3 player purchases, with price being the driving factor. "The extraordinary economic turmoil we have seen will have a tremendous impact this season as consumers have said that they will probably or definitely hold off on products that have grossed the highest revenue over the last several holiday seasons," said Ross Rubin, director of industry analysis at NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands . "To take the best advantage of the consumers who still plan to buy these products, retailers will need to consider where consumers are cutting back on features and where they are switching bands or simply skimming on accessories." Methodology More than 800 consumers from NPD Online Consumer Panel responded to this survey which was fielded October 24-October 31, 2008. NPD's panel is a U.S. representative sample of adults ages 18 and older. About The NPD Group, Inc. The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. , foodservice, home, office supplies Office supplies is the generic term that refers to all supplies regularly used in offices by businesses and other organizations, from private citizens to governments, who works with the collection, refinement, and output of information (colloquially referred to as "paper work"). , software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com/. |
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