Consumers Can Buy GE Appliances Direct From Dealers On GEAppliances.com.Business Editors & Technology Writers LOUISVILLE, Ky.--(BUSINESS WIRE)--June 20, 2001 Over 2500 GE Appliances dealers are now selling appliances direct to consumers on GEAppliances.com. The new program, called Digital Dealer, is a leading edge approach to collaborative e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. . In its first two weeks of operation, the site has been a huge success with initial sales showing consumers are buying the best, most innovative appliances GE has to offer. GEAppliances.com is the most visited major appliance A major appliance is usually defined as a large machine which accomplishes some routine housekeeping task, which includes purposes such as cooking, food preservation, or cleaning, whether in a household, institutional, commercial or industrial setting. manufacturer web site, and provides the largest selection of appliances among manufacturers in the industry. "Each year more than 16 million consumers use GEAppliances.com to research and make appliance A stand-alone hardware device or software environment dedicated to a specific task. See hardware appliance and software appliance. buying decisions, so it only makes sense to extend their experience so they can buy on-line without leaving the comfort of their homes," explained Lynn Pendergrass, GE Appliances Vice President of Sales and Marketing. Through extensive research, GE found that a large percentage of consumers were willing to buy appliances on-line from sources they trust. The new Digital Dealer enhancement to GE's site will fill the need for those consumers who want a fast and easy online shopping experience, making it simple for them to have the GE appliances of their dreams installed at home. The site allows consumers to purchase multiple items in a single transaction and choose delivery options. It also offers information about complementary products, accessories, extended warranties The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and other items. Now is a great time for consumers to have the convenience of buying direct from dealers via www.geappliances.com as GE has invested over $1 billion in innovative, new products and services. Investments have been made in an entire new energy efficient refrigerator line-up, featuring the GE Arctica, a 110-volt version of the GE Advantium speedcooking oven, new sensor A device that measures or detects a real-world condition, such as motion, heat or light and converts the condition into an analog or digital representation. An optical sensor detects the intensity or brightness of light, or the intensity of red, green and blue for color systems. cooktops, microwaves and every other product category. The Digital Dealer program, co-developed with JG Sullivan Interactive Inc., is another example of GE's use of the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the to transform its business and add value to consumers. General Electric (NYSE NYSE See: New York Stock Exchange : GE) has been bringing good things to life for more than a century, and sells products under the Monogram monogram [Gr.,=single letter], symbol of a name or names, consisting typically of a letter or several letters worked together. A famous monogram is that of Christ, consisting of X (chi) and P (rho), the first two letters of Christ in Greek. (R), Profile(TM), GE(R), Hotpoint(R), and SmartWater(TM) brands. For more information about GE appliances, consumers can visit the company's web site at www.GEAppliances.com. |
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